In a Milan Fashion Week marked by changes of creative direction, repositionings and new grammars, Dolce&Gabbana keeps doing something more difficult: remaining recognizable without standing still. The Spring/Summer 2027 collection starts again from a precise […]
Ermanno Scervino brings to Milan Fashion Week a collection that puts back at the center something only seemingly simple: a garment should enhance the person wearing it, not replace her. This is the starting point […]
I swear I watched this show several times, because I wanted to understand where Demna wanted to take Gucci. In the end I found a key, and it is very clear: exasperation. Everything is pushed […]
This morning Tod’s opened the day at Milan Fashion Week with Matteo Tamburini’s Spring Summer 2027 collection and, looking at it, the first thing that came to mind was very simple: some brands need to […]
I really liked yesterday’s show, and not only for the clothes. I was glad to find again an atmosphere that belongs deeply to the history of Cavalli: the lights, the set, the very way the […]
Etro brings to the runway a collection that seems to be crossed by light and movement. There is no rigidity, no forced construction. Instead, there is a fluid, soft, almost natural narrative that starts from […]
This morning at 9:30, Max Mara presented its Spring Summer 2027 collection in Milan, titled “Far Horizon”. A collection that does not try to rewrite the language of the brand, but to shift its point […]
This morning at 10:30, Genny presented its Spring Summer 2027 collection in Milan under the creative direction of Sara Cavazza Facchini. A collection of 43 looks built on femininity, lightness and decoration, with a very […]
Once again, Antonio Marras does not simply stage a collection. He builds a world and then lets the clothes move through it. For Spring Summer 2027, the Giardino Vincenzo Muccioli in Milan becomes almost a […]
Fendi Spring Summer 2027 at Milan Fashion Week: Maria Grazia Chiuri’s collection between volume, material and freedom. A different Fendi.
This morning Jil Sander presented in Milan its Spring/Summer 2027 collection, women’s and men’s, designed by Simone Bellotti. The show was scheduled at 10:30 on the second day of Milan Fashion Week. I chose these […]
Looking at Prada’s new collection, one image came straight to mind: the land of women in skirts. Different women, different skirts, different ways of being feminine. And maybe that’s what struck me most about Miuccia […]
On September 4, while writing about Milan Fashion Week, I imagined a major fashion show taking place inside the Galleria Vittorio Emanuele II. I did so for a very simple reason: I believe it […]
From September 24 to 27, Naples starts to truly breathe the America’s Cup. We are not yet at the challenge that will award the trophy, which comes in 2027, but this week in the Gulf […]
From September 22 to 28, Milan is back at the center of international fashion with the Spring/Summer 2027 Fashion Week. There are 203 events on the calendar, between shows, presentations and other happenings. That’s a […]
In 2024 I wrote an article starting from some reflections by Seth Godin on the future of marketing, observing how authenticity, quality and long-term strategies would end up counting more and more compared to the […]
Never before have we had so many tools to express ourselves, tell our story, show who we are and reach others. And yet this enormous possibility of communicating seems to have produced a paradox: while […]
From word of mouth to specialization: why standing out matters even more today How does an idea that can circulate, be repeated and become recognizable come to life? And why do some manage to get […]
For more than forty years we have been singing “cerco un centro di gravità permanente” (“I’m looking for a permanent center of gravity”). A line that has entered common language, almost proverbial. But behind those […]
I listened to Lazarus by Porcupine Tree and it struck me immediately. It is a very beautiful piece, but above all it has something that stays. I went to read the lyrics carefully, trying to […]
Carl Gustav Jung devoted his life to the study of the human mind, but reducing him to psychology alone would be limiting. This is one of the aspects I have always appreciated about him. He […]
After Florence, London showed that beauty, music and fashion can become development, identity and future. I have always thought that in the history of Western culture there have been two great Renaissances: the Florentine one, […]
We have heard about the pineal gland in every possible way, especially over the last fifty or sixty years. Medicine, neuroscience, ancient traditions, the third eye, meditation, DMT, fluoride, calcification, the subtle field. A tiny […]
PLANTS, FAR MORE THAN SIMPLE VEGETABLES The great animated film Avatar (2009), in which director James Cameron’s limitless imagination created a new world, inhabited by beings at times fascinating, at times frightening. But what certainly […]
We are far better at building a bearable reality than at facing the real one in front of us. Awareness interrupts this balance, removes the filters and forces us to look at what we had […]
Much of what passes through our head doesn’t arise from a conscious decision. A thought arrives while we are doing something else, presents itself with a voice of its own, sometimes with a certain insistence, […]
After theorizing it, observing it, producing it and learning to control it, we have now managed to transport it too. Antimatter has traveled on a truck, for about five kilometers, inside CERN in Geneva. It […]
Do you know the CERN particle accelerator, that great ring in which particles are pushed to speeds very close to that of light? A similar principle could soon enter the most delicate game in the […]
Writing is not just about communicating with others. It means bringing to the surface thoughts, intuitions, and emotions that exist within us but have not yet found a fully recognizable form. Some ideas remain fluid, […]
Pierpaolo Piccioli’s debut marks a return to classic couture, to volumes, to the architecture of the dress and to the highest memory of Balenciaga. All of it, however, inside the equatorial oven of a runway […]
With the Spring/Summer 2027 men’s collection, Louis Vuitton continues the path begun under the creative direction of Pharrell Williams, a figure who has brought into the French maison a cultural universe very different from the […]
At Villa Necchi Campiglio, during Milan Men’s Fashion Week, Tod’s presented the Spring/Summer 2027 men’s collection, “The Italian Wardrobe”. Not a simple sequence of garments, but a very precise story of living the Italian way: […]
At the Giorgio Armani Spring/Summer 2027 show many observers will have noticed a particular element: alongside the menswear looks, several female models also walked. It was not a casual choice. Armani had officially announced a […]
Prada remains a brand I deeply respect for its ability to hold together research, industry, vision and product. It is one of the few Italian brands that has managed to build a strong system, thanks […]
You can fill a wardrobe with different styles, loud brands, garments bought on the wave of the latest moment, only to find yourself shortly after with objects already worn out in perception, emptied of value […]
Pitti Uomo 110 is over, and SS2027 menswear moves from Florence to Milan, as per the calendar. Before looking at the Milanese week, however, we still have to read the balance sheet of the Fortezza […]
At Pitti Uomo 110 a direction emerges clearly: menswear no longer limits itself to presenting garments, collections or accessories. More and more often it builds worlds. And perhaps this is exactly Pitti’s difference from other […]
In mid-2026, Italian menswear shows a clear signal: the market is not simply slowing down, it is selecting. In the first two months of the year, according to Confindustria Moda data, Italian menswear exports fell […]
Before the brick, before plastic and even before the LEGO name, in the life of Ole Kirk Kristiansen there was fire. It was 1924 and Ole worked as a carpenter in Denmark. Two of his […]
You know how much I love telling the story of Italian excellence, especially when it comes from flair, personality and that capacity, all our own, of turning an object into a language. This is one […]
The Italian furniture market is growing again. Not by much, but it grows. In 2025 the sector posts +1% and reaches 15.6 billion euros, after a weaker 2024. It is not an explosion, not a […]
After years of growth, rising price lists and brand overexposure, the sector is called to rediscover quality, measure and truth. By now many think it, and more and more observers are beginning to write it […]
Malibu has a light you don’t easily forget. I have worked there too, with photography, and I know how generous that coast is: not only for the colors and the scenery, but for the energy, […]
Malibu has a light you don’t easily forget. I have worked there too, with photography, and I know how generous that coast is: not only for the colors and the scenery, but for the energy, […]
– Some professionals don’t just belong to a product. They belong to the system that brings that product to market. Erasmo Buglione is one of them. His profile spans commercial direction, sales network development, […]
We watched the latest series. The feeling is clear. This isn’t a search for truth. The legal truth was already sought, debated, and established twenty years ago. In a real courtroom. After nearly five months […]
Trends, languages, music, and underground cultures now burn out at the speed of a bit. In the heart of a forest of screens, images, and messages fighting for every second of our attention, […]
Years ago I wrote that tourism could be our oil. Read the article from 2013. It was a simple image. Maybe a bit strong. But it captured what Italy had right in front of its […]
A nation doesn’t just defend its borders. It also defends what makes it recognizable, productive, desirable, and necessary in the world. For Italy, this means protecting a heritage that isn’t made of a single sector. […]
At Momo Vintage, Nicola Naimoli presents archive clothing as living matter. Memory of style. A form of contemporary culture. There’s a moment in fashion when a garment stops being just something to wear. It becomes […]
Three races, three wins. It was only a practice day and no points were awarded, but in the Gulf of Naples Luna Rossa has already shown something. Not so much for the result, which in […]
Vogue World travels from one fashion capital to another. After New York, London, Paris and Los Angeles, it has arrived in Milan, in the Galleria Vittorio Emanuele II. I have already written about the faces […]
Anthropic’s Project Panama is making headlines these days. One detail in particular is hard to ignore: millions of books bought, cut apart, scanned, and then sent to recycling to feed artificial intelligence systems. But if […]
About yesterday’s article, there’s one point I keep coming back to. They tell us that increasingly powerful systems could, within a few years, become a threat to humanity. It’s a scenario that deserves attention, certainly. […]
