Luna Rossa closes the Preliminary Regatta with a victory that goes beyond the result. On the final day it won both fleet races and earned the right to face Emirates Team New Zealand in the […]
MILAN FASHION WEEK, THE RUNWAYS GO DARK. WHAT REALLY REMAINS?
Today, September 28, Milan Fashion Week Spring/Summer 2027 officially comes to a close. The major shows are over, and the final day leaves room above all for digital. After seven days and 203 appointments — […]
MILAN FASHION WEEK, BUYERS APPROVE. NOW ALL EYES TURN TO ORDERS
Milan Fashion Week Spring/Summer 2027 closes with a positive sentiment. Buyers speak of more concrete, recognizable, product-focused collections, while attendance was particularly high. Carla Cereda of Biffi highlights how consistent the proposals were with their […]
DOLCE&GABBANA SS27, WHEN MADE IN ITALY BECOMES STORYTELLING
In a Milan Fashion Week marked by changes of creative direction, repositionings and new grammars, Dolce&Gabbana keeps doing something more difficult: remaining recognizable without standing still. The Spring/Summer 2027 collection starts again from a precise […]
ERMANNO SCERVINO SS27, FEMININITY RETURNS TO CENTER STAGE
Ermanno Scervino brings to Milan Fashion Week a collection that puts back at the center something only seemingly simple: a garment should enhance the person wearing it, not replace her. This is the starting point […]
GUCCI SS27: WHEN EXASPERATION BECOMES LANGUAGE
I swear I watched this show several times, because I wanted to understand where Demna wanted to take Gucci. In the end I found a key, and it is very clear: exasperation. Everything is pushed […]
TOD’S, THE CODE LIES IN THE DETAILS
This morning Tod’s opened the day at Milan Fashion Week with Matteo Tamburini’s Spring Summer 2027 collection and, looking at it, the first thing that came to mind was very simple: some brands need to […]
CAVALLI, THE PLEASURE OF BEING CAVALLI AGAIN
I really liked yesterday’s show, and not only for the clothes. I was glad to find again an atmosphere that belongs deeply to the history of Cavalli: the lights, the set, the very way the […]
ETRO, A RUNWAY OF LIGHT, PAISLEY AND LIGHTNESS
Etro brings to the runway a collection that seems to be crossed by light and movement. There is no rigidity, no forced construction. Instead, there is a fluid, soft, almost natural narrative that starts from […]
MAX MARA, “FAR HORIZON”: SPRING SUMMER 2027
This morning at 9:30, Max Mara presented its Spring Summer 2027 collection in Milan, titled “Far Horizon”. A collection that does not try to rewrite the language of the brand, but to shift its point […]
GENNY, SPRING SUMMER 2027 BETWEEN FLOWERS, SHEER FABRICS AND NEW PROPORTIONS
This morning at 10:30, Genny presented its Spring Summer 2027 collection in Milan under the creative direction of Sara Cavazza Facchini. A collection of 43 looks built on femininity, lightness and decoration, with a very […]
ANTONIO MARRAS, A HANDCRAFTED COLLECTION MADE OF MEMORY
Once again, Antonio Marras does not simply stage a collection. He builds a world and then lets the clothes move through it. For Spring Summer 2027, the Giardino Vincenzo Muccioli in Milan becomes almost a […]
FENDI SPRING SUMMER 2027 BY MARIA GRAZIA CHIURI
Fendi Spring Summer 2027 at Milan Fashion Week: Maria Grazia Chiuri’s collection between volume, material and freedom. A different Fendi.
JIL SANDER, WHEN MINIMALISM STOPS BEING RIGOR AND BECOMES MOVEMENT
This morning Jil Sander presented in Milan its Spring/Summer 2027 collection, women’s and men’s, designed by Simone Bellotti. The show was scheduled at 10:30 on the second day of Milan Fashion Week. I chose these […]
PRADA, THE LAND OF WOMEN IN SKIRTS
Looking at Prada’s new collection, one image came straight to mind: the land of women in skirts. Different women, different skirts, different ways of being feminine. And maybe that’s what struck me most about Miuccia […]
VOGUE WORLD MILAN 2026: TONIGHT I SAW AN IMAGE I HAD IMAGINED COME TO LIFE
On September 4, while writing about Milan Fashion Week, I imagined a major fashion show taking place inside the Galleria Vittorio Emanuele II. I did so for a very simple reason: I believe it […]
AMERICA’S CUP IN NAPLES: THIS WEEK THE ROAD TO 2027 TRULY BEGINS
From September 24 to 27, Naples starts to truly breathe the America’s Cup. We are not yet at the challenge that will award the trophy, which comes in 2027, but this week in the Gulf […]
MILAN FASHION WEEK 2026: IT’S NOT JUST ABOUT THE SHOWS. IT’S FASHION DICTATING ITS OWN STYLE
From September 22 to 28, Milan is back at the center of international fashion with the Spring/Summer 2027 Fashion Week. There are 203 events on the calendar, between shows, presentations and other happenings. That’s a […]
“CENTRO DI GRAVITÀ PERMANENTE”: WE’VE BEEN SINGING IT FOR FORTY YEARS, BUT BATTIATO WAS TALKING TO US ABOUT GURDJIEFF
For more than forty years we have been singing “cerco un centro di gravità permanente” (“I’m looking for a permanent center of gravity”). A line that has entered common language, almost proverbial. But behind those […]
A SHORT TEXT, A HUGE ECHO, A SHOCK WAVE: THE SEMANTIC FORCE THAT STAYS INSIDE
I listened to Lazarus by Porcupine Tree and it struck me immediately. It is a very beautiful piece, but above all it has something that stays. I went to read the lyrics carefully, trying to […]
CARL GUSTAV JUNG, BEYOND THE BOUNDARIES OF THE PSYCHE
Carl Gustav Jung devoted his life to the study of the human mind, but reducing him to psychology alone would be limiting. This is one of the aspects I have always appreciated about him. He […]
SWINGING LONDON. THE RENAISSANCE OF CREATIVITY
After Florence, London showed that beauty, music and fashion can become development, identity and future. I have always thought that in the history of Western culture there have been two great Renaissances: the Florentine one, […]
THE PINEAL GLAND BETWEEN SCIENCE, CONSCIOUSNESS AND THE SUBTLE FIELD
We have heard about the pineal gland in every possible way, especially over the last fifty or sixty years. Medicine, neuroscience, ancient traditions, the third eye, meditation, DMT, fluoride, calcification, the subtle field. A tiny […]
PLANTS, BEYOND THEIR HEALING POWERS, ARE SO MUCH MORE
PLANTS, FAR MORE THAN SIMPLE VEGETABLES The great animated film Avatar (2009), in which director James Cameron’s limitless imagination created a new world, inhabited by beings at times fascinating, at times frightening. But what certainly […]
AWARENESS NEVER AGREES WITH YOU. CHEMISTRY DOES.
We are far better at building a bearable reality than at facing the real one in front of us. Awareness interrupts this balance, removes the filters and forces us to look at what we had […]
THE BRAIN PRODUCES THOUGHTS THE WAY THE HEART PRODUCES BEATS, BUT NOT EVERYTHING WE THINK IS TRULY “OURS”
Much of what passes through our head doesn’t arise from a conscious decision. A thought arrives while we are doing something else, presents itself with a voice of its own, sometimes with a certain insistence, […]
ANTIMATTER: CERN MANAGED TO TRANSPORT A TINY AMOUNT OF IT
After theorizing it, observing it, producing it and learning to control it, we have now managed to transport it too. Antimatter has traveled on a truck, for about five kilometers, inside CERN in Geneva. It […]
TERAFAB, THE US PROJECT TO PRODUCE CHIPS WITHOUT DEPENDING ON OTHERS
Do you know the CERN particle accelerator, that great ring in which particles are pushed to speeds very close to that of light? A similar principle could soon enter the most delicate game in the […]
WRITING TO GIVE SHAPE TO WHAT REMAINS UNDEFINED WITHIN US
Writing is not just about communicating with others. It means bringing to the surface thoughts, intuitions, and emotions that exist within us but have not yet found a fully recognizable form. Some ideas remain fluid, […]
BALENCIAGA HAUTE COUTURE PARIS: PICCIOLI BRINGS THE MAISON BACK TOWARD CRISTÓBAL
Pierpaolo Piccioli’s debut marks a return to classic couture, to volumes, to the architecture of the dress and to the highest memory of Balenciaga. All of it, however, inside the equatorial oven of a runway […]
LOUIS VUITTON WITH PHARRELL WILLIAMS: FROM THE FRENCH SALON TO POP CULTURE
With the Spring/Summer 2027 men’s collection, Louis Vuitton continues the path begun under the creative direction of Pharrell Williams, a figure who has brought into the French maison a cultural universe very different from the […]
TOD’S, ITALIAN LUXURY AS STATE OF THE ART, MATERIAL AND EXPRESSIVE POWER
At Villa Necchi Campiglio, during Milan Men’s Fashion Week, Tod’s presented the Spring/Summer 2027 men’s collection, “The Italian Wardrobe”. Not a simple sequence of garments, but a very precise story of living the Italian way: […]
ARMANI GOES BEYOND THE SS27 MEN’S SHOW AND STAGES THE WOMEN’S CRUISE
At the Giorgio Armani Spring/Summer 2027 show many observers will have noticed a particular element: alongside the menswear looks, several female models also walked. It was not a casual choice. Armani had officially announced a […]
PRADA, WHEN EXPERIMENTATION OVERTAKES THE SENSE OF THE PRODUCT AND OF IDENTITY
Prada remains a brand I deeply respect for its ability to hold together research, industry, vision and product. It is one of the few Italian brands that has managed to build a strong system, thanks […]
RALPH LAUREN: CONSISTENCY IS NOT A LIMIT, IT IS AN ASSET THAT MULTIPLIES
You can fill a wardrobe with different styles, loud brands, garments bought on the wave of the latest moment, only to find yourself shortly after with objects already worn out in perception, emptied of value […]
PITTI UOMO 110 CLOSES HOLDING STEADY. SS2027 MENSWEAR BETWEEN MARKET AND PRUDENCE
Pitti Uomo 110 is over, and SS2027 menswear moves from Florence to Milan, as per the calendar. Before looking at the Milanese week, however, we still have to read the balance sheet of the Fortezza […]
PITTI UOMO 110. FLORENCE LIGHTS UP THE NEW GRAMMAR OF MENSWEAR
At Pitti Uomo 110 a direction emerges clearly: menswear no longer limits itself to presenting garments, collections or accessories. More and more often it builds worlds. And perhaps this is exactly Pitti’s difference from other […]
ITALIAN MENSWEAR. THE MARKET NARROWS, VALUE IS REDEFINED
In mid-2026, Italian menswear shows a clear signal: the market is not simply slowing down, it is selecting. In the first two months of the year, according to Confindustria Moda data, Italian menswear exports fell […]
THE STORY OF LEGO AND THE PERSEVERANCE OF OLE KIRK KRISTIANSEN
Before the brick, before plastic and even before the LEGO name, in the life of Ole Kirk Kristiansen there was fire. It was 1924 and Ole worked as a carpenter in Denmark. Two of his […]
LA MILANESA PRESENTS GIROTONDO, THE 2027 COLLECTION
You know how much I love telling the story of Italian excellence, especially when it comes from flair, personality and that capacity, all our own, of turning an object into a language. This is one […]
ITALIAN DESIGN STARTS MOVING AGAIN
The Italian furniture market is growing again. Not by much, but it grows. In 2025 the sector posts +1% and reaches 15.6 billion euros, after a weaker 2024. It is not an explosion, not a […]
LUXURY HAS CONSUMED ITS OWN DESIRE
After years of growth, rising price lists and brand overexposure, the sector is called to rediscover quality, measure and truth. By now many think it, and more and more observers are beginning to write it […]
ZEGNA IN MALIBU: LA VILLEGGIATURA AS A GLOBAL LANGUAGE
Malibu has a light you don’t easily forget. I have worked there too, with photography, and I know how generous that coast is: not only for the colors and the scenery, but for the energy, […]
ZEGNA IN MALIBU: LA VILLEGGIATURA AS A GLOBAL LANGUAGE
Malibu has a light you don’t easily forget. I have worked there too, with photography, and I know how generous that coast is: not only for the colors and the scenery, but for the energy, […]
ERASMO BUGLIONE: COMMERCIAL DIRECTION IN FASHION, BUSINESS, AND NETWORKING
– Some professionals don’t just belong to a product. They belong to the system that brings that product to market. Erasmo Buglione is one of them. His profile spans commercial direction, sales network development, […]
HANDS OFF MICHAEL JACKSON
We watched the latest series. The feeling is clear. This isn’t a search for truth. The legal truth was already sought, debated, and established twenty years ago. In a real courtroom. After nearly five months […]
MADONNA IN TIMES SQUARE. SHE CELEBRATES THE POP RITUAL IN THE TEMPLE OF THE VISUAL ALGORITHM
Trends, languages, music, and underground cultures now burn out at the speed of a bit. In the heart of a forest of screens, images, and messages fighting for every second of our attention, […]
ITALIAN TOURISM: OUR OIL IS BEAUTY, BUT WE NEED A BETTER SYSTEM
Years ago I wrote that tourism could be our oil. Read the article from 2013. It was a simple image. Maybe a bit strong. But it captured what Italy had right in front of its […]
A NATION DOESN’T JUST DEFEND ITS BORDERS IT DEFENDS ITS ASSETS
A nation doesn’t just defend its borders. It also defends what makes it recognizable, productive, desirable, and necessary in the world. For Italy, this means protecting a heritage that isn’t made of a single sector. […]
NICOLA NAIMOLI: WHEN VINTAGE BECOMES FASHION’S LIVING HISTORY
At Momo Vintage, Nicola Naimoli presents archive clothing as living matter. Memory of style. A form of contemporary culture. There’s a moment in fashion when a garment stops being just something to wear. It becomes […]
NAPLES, LUNA ROSSA AND THE EVER-THINNER LINE BETWEEN SPORT, FASHION AND LUXURY
Three races, three wins. It was only a practice day and no points were awarded, but in the Gulf of Naples Luna Rossa has already shown something. Not so much for the result, which in […]
VOGUE WORLD MILAN: THE FUTURE IS “MADE BY HAND”
Vogue World travels from one fashion capital to another. After New York, London, Paris and Los Angeles, it has arrived in Milan, in the Galleria Vittorio Emanuele II. I have already written about the faces […]
