Anthropic’s Project Panama is making headlines these days. One detail in particular is hard to ignore: millions of books bought, cut apart, scanned, and then sent to recycling to feed artificial intelligence systems. But if […]
THE POINT ISN’T TO WEAKEN REFLECTION. THE POINT IS TO UNDERSTAND WHERE THOUGHT MUST GO.
About yesterday’s article, there’s one point I keep coming back to. They tell us that increasingly powerful systems could, within a few years, become a threat to humanity. It’s a scenario that deserves attention, certainly. […]
WHEN AI BUILDERS TELL US AI IS DANGEROUS: REALITY OR NARRATIVE?
The story got really interesting—and in some ways troubling—when Jacob Coxon, 27, a researcher who worked first at OpenAI and then at Anthropic, decided to leave with a pretty heavy statement: we are building increasingly […]
WHITE MILANO: FASHION, RESEARCH AND TRENDS IN A SINGLE DISTRICT
During Milan Fashion Week the city changes pace. Shows, presentations, events, showrooms, palaces, industrial spaces, locations that change every time. It is a diffuse kind of fashion, constantly moving around Milan and forcing operators, press […]
HERMÈS VS LOUIS VUITTON: TWO IDEAS OF LUXURY, TWO IDEAS OF POWER
The story between LVMH and Hermès has resurfaced once again and, beyond the financial aspects, it says a lot about two different ways of understanding luxury. Reuters has reconstructed court documents showing that as early […]
LONDON STARTS OVER FROM MEMORY. FROM SWINGING LONDON TO A NEW IDENTITY
LFW London Fashion Week kicked off on September 17. The first collections already show some interesting signals. Not a clear direction yet. Probably not even fully conscious. But something seems to be moving: London is […]
MILAN FASHION WEEK: BEYOND THE RUNWAYS, THE SUPPLY CHAIN DESERVES MORE RECOGNITION
From September 22 to 28, Milan returns to the center of international fashion with Spring/Summer 2027. The calendar is very packed and confirms how Fashion Week has become something more than the runway alone. Today […]
TOMMY HILFIGER BETWEEN URBAN SPORTSWEAR AND CLASSIC: NEW YORK FASHION WEEK, AMERICAN FASHION AND POP CULTURE
Tommy Hilfiger has always been a bit of a mystery to me. A powerhouse American brand. Instantly recognizable. With a significant history. Yet I’ve always struggled to really place it. On one side, […]
WHEN AUDIOVISUAL BECOMES A SYSTEM: WHAT’S LEFT OF THE WORK?
At the peak of image dematerialization, Christopher Nolan’s Odyssey chooses the extreme physicality of IMAX film. But it would be a mistake to turn this into nostalgic praise for analog. Nolan isn’t going backward. He […]
MICHAEL KORS, WHEN FASHION BECOMES ARCHITECTURE
At New York Fashion Week, Michael Kors brings Spring-Summer 2027 to the runway. He starts not with decoration, but with form. The reference is American modernism. Think Alexander Calder, Carmen Herrera, Ellsworth Kelly. Clean geometry, […]
THE QUESTIONS WE NEED TO ASK ABOUT GENERATIVE AI
HOW MUCH AGI SCARES US For years the debate on artificial intelligence focused on an almost philosophical question: could a machine ever think, create, or reason like a human being? Today that question is starting […]
VENICE 83 AND ITALIAN CINEMA. FIVE FILMS, ZERO PRIZES. THE PROBLEM RUNS DEEPER
Five Italian films in the main competition. Not a single award. That’s not enough to declare Italian cinema in crisis. But it’s enough to ask whether this result reveals something deeper. Italy did win one […]
RICCARDO SCAMARCIO. FROM ITALIAN CINEMA’S HEARTTHROB TO BEST ACTOR AT VENICE
For a long time, Riccardo Scamarcio was mostly the good-looking face of Italian cinema, the one from Tre metri sopra il cielo, who almost overnight became the idol of a generation and one of the […]
BBC, RAI AND OTT PLATFORMS. THE BATTLE TO KEEP AUDIENCES BY REINVENTING THEMSELVES
Sara De Marco published a reflection on BBC’s new direction. “Opening roads, creating paths, unlocking possibilities.” That formula strikes me as very effective. It captures the direction British public broadcasting is trying to take. […]
HUGEL. FROM MARSEILLE TO IBIZA, THE DJ WHO TURNED UP THE HEAT THIS SUMMER
Some tracks you recognize instantly. Even when you have no idea who made them. HUGEL built part of his success on that familiarity: vocals that stick in your head and beats that carry you […]
NINA KRAVIZ. FROM A SIBERIAN RADIO TO TECHNO’S BIGGEST STAGES
Today Nina Kraviz is one of the most recognizable names in global techno. DJ, producer, singer, and founder of her own label. Over the past twenty years she has built a very precise […]
ALDO, GIOVANNI AND GIACOMO. THIS TIME, THE NEW FILM HAS SOMETHING DIFFERENT
Aldo, Giovanni and Giacomo return to theaters with Magari un’altra volta, directed by Tobia Passigato and hitting screens January 28, 2027. But this time, the trio seems to have chosen less predictable ground than traditional […]
PENÉLOPE CRUZ AND JAVIER BARDEM AT VENICE 83 WITH BUNKER
Penélope Cruz and Javier Bardem return to the big screen together at the 83rd Venice International Film Festival with Bunker, Florian Zeller’s film presented in competition. In the film they play husband and wife. Just […]
SUSAN SARANDON IN ANDREA PALLAORO’S THE ECHO CHAMBER: BERTOLUCCI’S FINAL SCREENPLAY
The last project written by Bernardo Bertolucci, alongside Ilaria Bernardini and Ludovica Rampoldi, hits the screen as The Echo Chamber, directed by Andrea Pallaoro. The cast includes Susan Sarandon, Luca Marinelli, and Alicia Vikander. Susan […]
OASIS IN VENICE FOR THE DON’T LOOK BACK IN ANGER DOCUMENTARY PREMIERE. NEVER HAS A TITLE BEEN MORE FITTING.
Oasis arrives at the Venice Film Festival with Oasis: Don’t Look Back in Anger. The documentary is directed by Dylan Southern and Will Lovelace. It chronicles one of the most anticipated musical comebacks in […]
SEPTEMBER, FASHION RETURNS TO THE RUNWAY. BUT THE MARKET DEMANDS ANSWERS
September has never been just about Fashion Week. It’s the moment when international fashion returns to the spotlight. More importantly, it’s when the gap between storytelling and actual sales gets measured. The image I created […]
THE WORLD IS RACING TOWARD DIGITAL PLATFORMS, BUT BROADCAST NETWORKS MUST RETHINK THEIR ROLE
Distribution isn’t enough. The new media game is about maintaining identity, recognition, and audience connection as content travels across platforms, markets, and viewing models. BBC, Rai, RaiPlay, and other major broadcasters aren’t just channels. They […]
WHO DECIDES IF YOU’LL REACH THE CONSUMER? AI IS BECOMING THE NEW MARKET GATEKEEPER
Last March I wrote that the market was changing its rules. Gradually, being on Google wouldn’t be enough anymore. Having a well-ranked site or showing up in top search results wouldn’t cut it. The core […]
RUNNING, JOGGING, WALKING. YOUR BODY NEEDS TO MOVE
AEROBIC ACTIVITIES ARE ESSENTIAL FOR BODY AND MIND Walking, running, jogging. Simple activities. Almost basic. That’s exactly why they’re often underestimated. No gyms needed. No machines or special facilities. Just step outside and start moving. […]
BRAND IDENTITY SHOWS IN COMMUNICATION CHOICES
A brand is not just what it says about itself. It is mainly what it chooses to show, how it chooses to show it, and how consistently it maintains that choice over time. Identity comes […]
AFTER VACATION: HOW TO REORGANIZE YOUR THOUGHTS BEFORE GETTING BACK TO WORK
Vacation is over. Within hours, everything changes again. Phone calls resume. Emails pile up. The calendar fills back in. Suddenly, we’re caught in rhythms that felt distant just days ago. That’s when the urge to […]
GARETH JONES, ORWELL AND HUXLEY: THREE FREE THINKERS WHO SAW THE MATRIX COMING
This is the thread that connects them. All three, in different ways, refused to serve the most convenient narrative. Jones chose to see with his own eyes. He bore witness to what others preferred to […]
BRANDING. IT’S WHAT STAYS IN THE CONSUMER’S MIND.
“Your brand is how your customer perceives you.” In the end, branding comes down to this. You can have a beautiful logo. Flawless communication. Polished images and major campaigns. But what really matters is what […]
IDENTITY FIRST, THEN STORYTELLING, THEN AMPLIFICATION. BUT A BRAND ISN’T BORN ON SOCIAL MEDIA
Some misconceptions to overcome if you want to understand how brand identity, reputation, and reach are truly built When people talk about launching a brand today, their minds jump straight to social media. It makes […]
ALIEN ARTIFACTS: WHEN THE PAST SEEMS AHEAD OF THE PRESENT
Some artifacts belong to history. Others seem to resist it. Objects, carvings, and mechanisms from ancient times keep challenging the story we thought we knew. So the question arises naturally: how much do we really […]
TODAY WE HAVE ALL THE ANSWERS—BUT DO WE STILL KNOW HOW TO ASK QUESTIONS?
For centuries, the problem was finding information. Today, it’s almost the opposite: we have too much. It arrives constantly. From everywhere. Often before we’ve even processed what came before. This is a new condition. It’s […]
PITTI UOMO 110. MENSWEAR FACES ITS OWN REFLECTION
Pitti Uomo 110 is not just a trade show. It’s one of those moments when menswear returns to Florence not just to show off, but to understand something about itself. This edition’s theme, THE POOL, […]
DANIELE GERVASIO. WHEN CRAFT BECOMES ENTERPRISE
Meeting Daniele Gervasio brought me inside one of those Italian stories born from real work, family, product, and a vision built day by day. Not just a menswear company. This is the journey of a […]
ANTONIO MANCINELLI. THE ART OF READING FASHION WITHOUT GETTING TRAPPED
Antonio Mancinelli isn’t a name you can pin down with a single title. Sure, he’s a journalist, writer, professor, and fashion critic. But listing it like that sounds like a résumé. His path is far […]
HANDS OFF MICHAEL JACKSON
We watched the latest series. The feeling is clear. This isn’t a search for truth. The legal truth was already sought, debated, and established twenty years ago. In a real courtroom. After nearly five months […]
MADONNA IN TIMES SQUARE. SHE CELEBRATES THE POP RITUAL IN THE TEMPLE OF THE VISUAL ALGORITHM
Trends, languages, music, and underground cultures now burn out at the speed of a bit. In the heart of a forest of screens, images, and messages fighting for every second of our attention, […]
A NATION DOESN’T JUST DEFEND ITS BORDERS IT DEFENDS ITS ASSETS
A nation doesn’t just defend its borders. It also defends what makes it recognizable, productive, desirable, and necessary in the world. For Italy, this means protecting a heritage that isn’t made of a single sector. […]
NICOLA NAIMOLI: WHEN VINTAGE BECOMES FASHION’S LIVING HISTORY
At Momo Vintage, Nicola Naimoli presents archive clothing as living matter. Memory of style. A form of contemporary culture. There’s a moment in fashion when a garment stops being just something to wear. It becomes […]
ITALIAN TOURISM: OUR OIL IS BEAUTY, BUT WE NEED A BETTER SYSTEM
Years ago I wrote that tourism could be our oil. Read the article from 2013. It was a simple image. Maybe a bit strong. But it captured what Italy had right in front of its […]
ANTHROPIC SHOOK THE WORLD WITH CLAUDE. NOW COMES MYTHOS, BUT IT’S TOO POWERFUL TO RELEASE
After bringing artificial intelligence into everyday work, Anthropic opens a new threshold: a model capable of reading software vulnerabilities with such power it could become an extraordinary defense or a dangerous weapon. Behind Anthropic lies […]
RALPH LAUREN, THE STRENGTH OF STAYING RALPH LAUREN
While part of the luxury world chases the noise of the moment, Ralph Lauren keeps growing by staying true to its own vision. I’ve been saying this for a while. Brands that last don’t change […]
AGAINST THE CURRENT. THE NEED FOR IDENTITY IN CONTEMPORARY STYLE
I have been watching fashion from a slightly different angle lately. Not only the shows, the images, the campaigns, but the way people react to them. Something has changed in the relationship between the […]
THE AMERICA’S CUP STARTS AGAIN IN THE AMERICA’S CUP STARTS: THE FIRST STEP TOWARD NAPLES 2027
The preliminary regattas of the Louis Vuitton America’s Cup begin in the Gulf of Angels, with Luna Rossa also on the water with two Italian crews. Cagliari is once again at the center of international […]
AMERICA IS THE NEW SPACE OF DESIRE FOR EUROPE’S GREAT FASHION HOUSES
– The return of Europe’s great maisons to the United States is a meaningful signal. It’s not just about choosing spectacular locations or the desire to occupy new media landscapes. Behind this movement lies a […]
The Most Interesting Accessories of Gucci Cruise 2027 at Times Square
In Gucci’s Cruise 2027 at Times Square, accessories are not simple styling details. They are the true recognition point of the collection, the place where the maison puts its most immediate codes back into circulation: […]
Gucci Cruise 2027 at Times Square
I am also tired of writing negative reviews about the brand I have loved most in Italian Made. Not because Gucci does not deserve criticism, not because the New York show does not raise profound […]
Pitti Uomo 110: Fashion Also Moves Between Dinners, Cocktails, and Relationships
Alongside shows and presentations, Florence becomes the worldly theater of the fashion system. Pitti Uomo 110 does not live only in the stands, in the shows, and in the official presentations. It also lives in […]
Outside the Stands: Menswear Tells Its Story Through Presences, Gestures, Details, and Characters
Every edition of Pitti Uomo has an official calendar, made up of shows, presentations, talks, special events, and invitation-only appointments. But then there exists another calendar, less written and perhaps even more photographed: that of […]
Pitti Uomo 110: Simone Rocha and Kei Ninomiya Reshape Menswear
Two visions far from the classic idea of menswear: on one hand, the restless romanticism of Simone Rocha; on the other, the almost architectural construction of Kei Ninomiya. Pitti Uomo 110 thus confirms menswear as […]
Sure-com America 