“The Pool” is not only the visual theme of the new edition of Pitti Immagine Uomo, but a metaphor for contemporary menswear: a man facing his own reflection, seduced by the image and at the […]
Internazionali di Roma 2026: When Tennis Becomes the Italy System
The Internazionali d’Italia 2026 confirm a transformation that is now evident: the Foro Italico tournament is no longer merely a great tennis competition, but a complex event capable of uniting sport, business, entertainment, hospitality, communication, […]
The End of the Solitary Designer: Father and Master of the Brand
When fashion becomes system, calculation, and the directing of desire. Maria Grazia Chiuri is right when she says the solitary designer no longer exists. The image of a designer locked in their tower, alone before […]
David di Donatello 2026: Italian Cinema Returns to Searching for Humanity
The David di Donatello Awards 2026 celebrate an Italian cinema returning to people, places, and silences. A return to identity and the authentic voice of our cinema. Less obsession with effect, more need for identity. […]
WHEN THE BUSINESS OF LUXURY MISTAKES EXCESS FOR ART
It started as a charity and cultural event tied to the Costume Institute at the Metropolitan Museum of Art in New York. Over the years, the Met Gala has become one of the most powerful […]
THE DEVIL NO LONGER WEARS PRADA. TODAY, THE SYSTEM WEARS THE LOOK OF POWER
When The Devil Wears Prada came out, the title worked because everyone understood the joke. Prada was not just a brand name. It was a signal. It suggested a certain kind of power: cold, intelligent, […]
WHAT’S REALLY BLOCKING YOUR GROWTH? MOST OF THE TIME, YOU’RE SABOTAGING YOURSELF
There’s a deeper explanation behind that widespread feeling. You’re competent. Prepared. Full of ideas. Yet still earning below your true worth. It’s not always the economy. It’s not always the market or lack of opportunity. […]
WRITING TO SHAPE WHAT IS NOT YET DEFINED INSIDE US
Writing is not just about communicating with others. It means bringing to the surface thoughts, intuitions, and emotions that exist inside us but have not yet found a fully recognizable form. Some ideas remain fluid, […]
FASHION KNOWS ITS DISEASE, BUT KEEPS CHOOSING THE WRONG CURE
IF LUXURY IS SUFFERING, WHY DOES IT KEEP HURTING ITSELF? The diagnoses exist. The problem? Many maisons keep choosing cures that worsen the disease. Unsuitable creatives. Managers without vision. Archives used as crutches. DNA violated […]
TOP-PERFORMING SECTORS: SPORTSWEAR OUTPACES LUXURY AND SETS FASHION’S NEW RHYTHM
According to the new Mediobanca Global Fashion System report, sportswear is now the most dynamic sector in international fashion. Luxury remains the most profitable segment. But sportswear is moving faster in revenue growth, employment, and […]
LP NAME LA STRUTTURA, VISIBLE GROWTH AND A VISION THAT KEEPS DELIVERING
Yesterday I wrote some thoughts on LP NAME La Struttura. I focused on Lorenzo Pistolesi’s entrepreneurial quality. Today, back on-site and fully immersed in the event, those impressions became even more concrete. I walked into […]
WHEN DESIGN BECOMES A STAGE AND FASHION GASPS FOR AIR
WHEN EVERYTHING FITS EVERYWHERE, NOTHING STAYS RECOGNIZABLE Milan, during Salone week, doesn’t just showcase furniture. It tells a bigger story. One of design, interiors, architecture, urban life, image, and connection. It’s a week when objects […]
FOR LUXURY BRANDS, REPRICING IS NO LONGER A CHOICE—IT’S A NECESSITY
After years of hikes, prices have hit thresholds that are hard to sustain. Consumers no longer see them as justified. In recent years, luxury has relied on an obvious playbook: raise prices to fuel growth […]
MILAN DESIGN WEEK: FASHION’S NEW FRONTIER WHERE LUXURY, LIFESTYLE AND CULTURE MEET
Fashion’s growing presence at Milan Design Week isn’t an invasion. It’s a deliberate positioning move. The first factor is industrial. Design offers slower timelines than fashion. It delivers stronger commercial continuity. For groups like LVMH […]
RECONKERING IN FLORENCE: STRATEGY, STORYTELLING, AND A LUXURY SECTOR IN FLUX
RECONKERING IN FLORENCE: STRATEGY, STORYTELLING, AND A LUXURY SECTOR IN FLUX Florence, Stazione Leopolda. Over the years, this venue has become a symbol of vision, presentations, and pivotal moments for the fashion industry. This is […]
MILAN INTERPRETS: ENERGY, FORM AND VISION DURING DESIGN DAYS
Milan, these days, doesn’t just host design. It interprets it. Facades become theater — like at 10 Corso Como — where surreal elements invade historic architecture. They transform it into an iconic image. Almost cinematic. […]
PITTI IMMAGINE: DE MATTEIS CONFIRMED AS PRESIDENT THROUGH 2028
Pitti Immagine bets on continuity. Eyes on the years ahead. Antonio De Matteis was confirmed as president for the 2026-2028 term. The decision came at the close of yesterday’s assemblies in Prato. A move that […]
DESIGN WEEK 2026: THE MUST-SEE EVENTS IN MILAN
DESIGN WEEK 2026 Milan is gearing up for Design Week 2026. It runs April 20–26. The calendar is packed with installations, exhibitions, pop-ups, and events. Fashion, design, beauty, craftsmanship, and lifestyle all come […]
PRADA BRINGS A DEEPLY ITALIAN CULTURAL VISION TO NEW YORK
New York is a city that absorbs culture without prejudice, reworks it, and gives it back in the form of contemporary language, filtered through a diffuse, collective intelligence that is never entirely untouched by fashion […]
Sure-com America 