Tommy Hilfiger has always been a bit of a mystery to me. A powerhouse American brand. Instantly recognizable. With a significant history. Yet I’ve always struggled to really place it. On one side, […]
WHEN AUDIOVISUAL BECOMES A SYSTEM: WHAT’S LEFT OF THE WORK?
At the peak of image dematerialization, Christopher Nolan’s Odyssey chooses the extreme physicality of IMAX film. But it would be a mistake to turn this into nostalgic praise for analog. Nolan isn’t going backward. He […]
MICHAEL KORS, WHEN FASHION BECOMES ARCHITECTURE
At New York Fashion Week, Michael Kors brings Spring-Summer 2027 to the runway. He starts not with decoration, but with form. The reference is American modernism. Think Alexander Calder, Carmen Herrera, Ellsworth Kelly. Clean geometry, […]
THE QUESTIONS WE NEED TO ASK ABOUT GENERATIVE AI
HOW MUCH AGI SCARES US For years the debate on artificial intelligence focused on an almost philosophical question: could a machine ever think, create, or reason like a human being? Today that question is starting […]
VENICE 83 AND ITALIAN CINEMA. FIVE FILMS, ZERO PRIZES. THE PROBLEM RUNS DEEPER
Five Italian films in the main competition. Not a single award. That’s not enough to declare Italian cinema in crisis. But it’s enough to ask whether this result reveals something deeper. Italy did win one […]
RICCARDO SCAMARCIO. FROM ITALIAN CINEMA’S HEARTTHROB TO BEST ACTOR AT VENICE
For a long time, Riccardo Scamarcio was mostly the good-looking face of Italian cinema, the one from Tre metri sopra il cielo, who almost overnight became the idol of a generation and one of the […]
BBC, RAI AND OTT PLATFORMS. THE BATTLE TO KEEP AUDIENCES BY REINVENTING THEMSELVES
Sara De Marco published a reflection on BBC’s new direction. “Opening roads, creating paths, unlocking possibilities.” That formula strikes me as very effective. It captures the direction British public broadcasting is trying to take. […]
HUGEL. FROM MARSEILLE TO IBIZA, THE DJ WHO TURNED UP THE HEAT THIS SUMMER
Some tracks you recognize instantly. Even when you have no idea who made them. HUGEL built part of his success on that familiarity: vocals that stick in your head and beats that carry you […]
NINA KRAVIZ. FROM A SIBERIAN RADIO TO TECHNO’S BIGGEST STAGES
Today Nina Kraviz is one of the most recognizable names in global techno. DJ, producer, singer, and founder of her own label. Over the past twenty years she has built a very precise […]
ALDO, GIOVANNI AND GIACOMO. THIS TIME, THE NEW FILM HAS SOMETHING DIFFERENT
Aldo, Giovanni and Giacomo return to theaters with Magari un’altra volta, directed by Tobia Passigato and hitting screens January 28, 2027. But this time, the trio seems to have chosen less predictable ground than traditional […]
PENÉLOPE CRUZ AND JAVIER BARDEM AT VENICE 83 WITH BUNKER
Penélope Cruz and Javier Bardem return to the big screen together at the 83rd Venice International Film Festival with Bunker, Florian Zeller’s film presented in competition. In the film they play husband and wife. Just […]
SUSAN SARANDON IN ANDREA PALLAORO’S THE ECHO CHAMBER: BERTOLUCCI’S FINAL SCREENPLAY
The last project written by Bernardo Bertolucci, alongside Ilaria Bernardini and Ludovica Rampoldi, hits the screen as The Echo Chamber, directed by Andrea Pallaoro. The cast includes Susan Sarandon, Luca Marinelli, and Alicia Vikander. Susan […]
OASIS IN VENICE FOR THE DON’T LOOK BACK IN ANGER DOCUMENTARY PREMIERE. NEVER HAS A TITLE BEEN MORE FITTING.
Oasis arrives at the Venice Film Festival with Oasis: Don’t Look Back in Anger. The documentary is directed by Dylan Southern and Will Lovelace. It chronicles one of the most anticipated musical comebacks in […]
GEORGE CLOONEY IN VENICE. A GOLDEN LION FOR ALMOST THIRTY YEARS OF CINEMA
George Clooney has returned to Venice to receive the Golden Lion for Lifetime Achievement. Not to accompany a new film, but to be celebrated for a career that now spans almost thirty years of cinema. […]
LUXURY IS GROWING AGAIN BECAUSE IT WAS FORCED TO GO BACK TO DOING LUXURY
The luxury market is showing some signs of growth again. We are certainly not back to the years immediately after the pandemic, when it seemed everything could rise without limits, but something is moving. LVMH […]
SEPTEMBER, FASHION RETURNS TO THE RUNWAY. BUT THE MARKET DEMANDS ANSWERS
September has never been just about Fashion Week. It’s the moment when international fashion returns to the spotlight. More importantly, it’s when the gap between storytelling and actual sales gets measured. The image I created […]
THE WORLD IS RACING TOWARD DIGITAL PLATFORMS, BUT BROADCAST NETWORKS MUST RETHINK THEIR ROLE
Distribution isn’t enough. The new media game is about maintaining identity, recognition, and audience connection as content travels across platforms, markets, and viewing models. BBC, Rai, RaiPlay, and other major broadcasters aren’t just channels. They […]
WHO DECIDES IF YOU’LL REACH THE CONSUMER? AI IS BECOMING THE NEW MARKET GATEKEEPER
Last March I wrote that the market was changing its rules. Gradually, being on Google wouldn’t be enough anymore. Having a well-ranked site or showing up in top search results wouldn’t cut it. The core […]
COMMUNICATING MORE DOESN’T MEAN COMMUNICATING BETTER. SOCIAL MEDIA MUST BE USED WITH INTELLIGENCE
In 2024 I wrote an article starting from some reflections by Seth Godin on the future of marketing, observing how authenticity, quality and long-term strategies would end up counting more and more compared to the […]
