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Fashion by Alessandro SicuroOct 3, 202614:244 October 2026
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THE DESIGNER: WHAT ARE NAME AND REPUTATION WORTH AFTER SELLING THE BRAND?

Reflections on Antonio Mancinelli’s fine piece on Donatella Versace I read Antonio Mancinelli’s piece on Donatella Versace and her new venture with Revolve. I admire his lexical richness, his concision and the scenographic force with […]

Fashion by Alessandro SicuroSep 30, 202621:4930 September 2026
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TOM FORD SS27 AT PFW: THE STRENGTH OF ITS LANGUAGE

Tom Ford’s Spring Summer 2027 starts from one precise point: recognizability. Haider Ackermann does not try to erase the language of the House, nor to use it as a mere quotation. He takes it, moves […]

Fashion by Alessandro SicuroSep 30, 202609:5030 September 2026
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DIOR, JOIE DE VIVRE, LIGHTNESS AND FEMININITY AT PARIS FASHION WEEK SS27

Paris, September 29, 2026. In the Jardin des Tuileries, on a runway suspended over the water and veiled by a light mist, Jonathan Anderson presents Dior’s Spring Summer 2027. Trees, water and natural light accompany […]

Fashion by Alessandro SicuroSep 30, 202609:156 October 2026
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AFTER MILAN, PARIS TAKES THE STAGE

Milan has just switched off the lights and Paris is already under way. The Fashion Week dedicated to Spring/Summer 2027 began on September 28 and runs until October 6, with 68 shows and 33 presentations. […]

Fashion by Alessandro SicuroSep 30, 202607:4430 September 2026
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SAINT LAURENT DRESSES PARIS IN GOLD

Paris, September 29, 2026. At the Fontaines du Trocadéro, with the Eiffel Tower in the background, Anthony Vaccarello celebrates his ten years at the helm of Saint Laurent, turning one of the most iconic places […]

Sports by Alessandro SicuroSep 28, 202615:59
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LUNA ROSSA CROWNS THE ITALIAN CHALLENGE

Luna Rossa closes the Preliminary Regatta with a victory that goes beyond the result. On the final day it won both fleet races and earned the right to face Emirates Team New Zealand in the […]

Fashion by Alessandro SicuroSep 28, 202615:33
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MILAN FASHION WEEK, THE RUNWAYS GO DARK. WHAT REALLY REMAINS?

Today, September 28, Milan Fashion Week Spring/Summer 2027 officially comes to a close. The major shows are over, and the final day leaves room above all for digital. After seven days and 203 appointments — […]

Fashion by Alessandro SicuroSep 28, 202614:1328 September 2026
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MILAN FASHION WEEK, BUYERS APPROVE. NOW ALL EYES TURN TO ORDERS

Milan Fashion Week Spring/Summer 2027 closes with a positive sentiment. Buyers speak of more concrete, recognizable, product-focused collections, while attendance was particularly high. Carla Cereda of Biffi highlights how consistent the proposals were with their […]

Sports by Alessandro SicuroSep 27, 202617:1328 September 2026
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NAPLES, LUNA ROSSA AND THE EVER-THINNER LINE BETWEEN SPORT, FASHION AND LUXURY

Three races, three wins. It was only a practice day and no points were awarded, but in the Gulf of Naples Luna Rossa has already shown something. Not so much for the result, which in […]

Fashion by Alessandro SicuroSep 26, 202613:3526 September 2026
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DOLCE&GABBANA SS27, WHEN MADE IN ITALY BECOMES STORYTELLING

In a Milan Fashion Week marked by changes of creative direction, repositionings and new grammars, Dolce&Gabbana keeps doing something more difficult: remaining recognizable without standing still. The Spring/Summer 2027 collection starts again from a precise […]

Fashion by Alessandro SicuroSep 26, 202611:4026 September 2026
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ERMANNO SCERVINO SS27, FEMININITY RETURNS TO CENTER STAGE

Ermanno Scervino brings to Milan Fashion Week a collection that puts back at the center something only seemingly simple: a garment should enhance the person wearing it, not replace her. This is the starting point […]

Fashion by Alessandro SicuroSep 25, 202616:2226 September 2026
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GUCCI SS27: WHEN EXASPERATION BECOMES LANGUAGE

I swear I watched this show several times, because I wanted to understand where Demna wanted to take Gucci. In the end I found a key, and it is very clear: exasperation. Everything is pushed […]

Fashion by Alessandro SicuroSep 25, 202613:1126 September 2026
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TOD’S, THE CODE LIES IN THE DETAILS

This morning Tod’s opened the day at Milan Fashion Week with Matteo Tamburini’s Spring Summer 2027 collection and, looking at it, the first thing that came to mind was very simple: some brands need to […]

Fashion by Alessandro SicuroSep 25, 202609:3025 September 2026
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CAVALLI, THE PLEASURE OF BEING CAVALLI AGAIN

I really liked yesterday’s show, and not only for the clothes. I was glad to find again an atmosphere that belongs deeply to the history of Cavalli: the lights, the set, the very way the […]

Fashion by Alessandro SicuroSep 24, 202616:0125 September 2026
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ETRO, A RUNWAY OF LIGHT, PAISLEY AND LIGHTNESS

Etro brings to the runway a collection that seems to be crossed by light and movement. There is no rigidity, no forced construction. Instead, there is a fluid, soft, almost natural narrative that starts from […]

Fashion by Alessandro SicuroSep 24, 202612:2924 September 2026
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MAX MARA, “FAR HORIZON”: SPRING SUMMER 2027

This morning at 9:30, Max Mara presented its Spring Summer 2027 collection in Milan, titled “Far Horizon”. A collection that does not try to rewrite the language of the brand, but to shift its point […]

Fashion by Alessandro SicuroSep 24, 202612:2324 September 2026
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Genny Spring Summer 2027 fashion show Milan

GENNY, SPRING SUMMER 2027 BETWEEN FLOWERS, SHEER FABRICS AND NEW PROPORTIONS

This morning at 10:30, Genny presented its Spring Summer 2027 collection in Milan under the creative direction of Sara Cavazza Facchini. A collection of 43 looks built on femininity, lightness and decoration, with a very […]

Fashion by Alessandro SicuroSep 24, 202606:5425 September 2026
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ANTONIO MARRAS, A HANDCRAFTED COLLECTION MADE OF MEMORY

Once again, Antonio Marras does not simply stage a collection. He builds a world and then lets the clothes move through it. For Spring Summer 2027, the Giardino Vincenzo Muccioli in Milan becomes almost a […]

Fashion by Alessandro SicuroSep 23, 202616:0923 September 2026
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Fendi Maria Grazia Chiuri Spring Summer 2027

FENDI SPRING SUMMER 2027 BY MARIA GRAZIA CHIURI

Fendi Spring Summer 2027 at Milan Fashion Week: Maria Grazia Chiuri’s collection between volume, material and freedom. A different Fendi.

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