From left: Lupita Nyong’o, Rachel Scott and Francisco Costa at the 2026 CFDA Fashion Awards. Photo: BFA.com / CFDA.
Diotima and Ralph Lauren win at the CFDA Awards. The latest figures from Hugo Boss and Revolve point to a divided market.
On Monday, the Museum of Natural History in New York hosted the CFDA Fashion Awards. Rachel Scott won the womenswear award for Diotima; Ralph Lauren received the menswear prize. Their awards bring together two very different histories. Lauren has spent decades shaping an American fashion vocabulary. Scott draws on Jamaican craft traditions, sensuality and tailoring. It is her second win in the category, following the 2024 award; she is also creative director of Proenza Schouler. CFDA
Outside the ceremony, company results tell a less compact story. Hugo Boss has lowered its 2026 outlook and now expects sales, at constant exchange rates, to decline by a high single-digit percentage. In the third quarter, revenue fell 5% on the same basis and operating profit came to €81 million. The group points to weaker demand and market uncertainty. Gross margin, meanwhile, rose to 63.3%. Hugo Boss
Revolve gives a different reading of the quarter. Sales rose 20% to $356 million and active customers increased 18%. Net income fell 27%, while gross margin edged down. Growth, supported by physical stores and collaborations, has yet to translate into stronger profitability. Revolve
Creative direction gives a brand its identity. Sustaining it requires customers, margins and a plan that turns attention into revenue. Diotima, Ralph Lauren, Hugo Boss and Revolve occupy different positions in the same industry; their results show how much each depends on the market behind the image.
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