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Economy & Finance by Alessandro Sicuro Comunication Web AgencyDec 21, 202501:4121 December 2025
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NAPLES, WORK IN PROGRESS: A CITY PICKING UP SPEED AND AIMING INTERNATIONAL

Over the past months, Naples has been changing pace in a way you can actually measure: worksites moving forward, decisions turning into action, and a reputation that’s starting to travel again beyond Italy—through signals that […]

Fashion by Alessandro Sicuro Comunication Web AgencyDec 20, 202519:1721 December 2025
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THE NEW STATUS SYMBOL AFTER BIG BRANDS: VINTAGE & BESPOKE

The prestige of time and the mastery of the hand—when fashion stops devouring itself and learns to last. Luxury used to feel like a closed room. Today it’s everywhere—global access, endless drops, infinite storefronts. And […]

Fashion by Alessandro Sicuro Comunication Web AgencyDec 17, 202508:44
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FASHION MAGAZINE CLOSES. WHEN FASHION STORIES END, STORYTELLER SILENCES.

With this message, one of the most iconic and prestigious magazines that have covered the world of fashion for fifty years has closed its doors with immediate effect: “Dear readers, we close with sadness, but also with […]

Economy & Finance by Alessandro Sicuro Comunication Web AgencyDec 14, 202523:0114 December 2025
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WHEN THE SUPPLIER BRAND BECOMES THE FIRST COMPETITOR OF THE STORE THAT SELLS IT

In recent years, clothing stores in Italy have been facing challenges that go beyond declining consumption or general online competition. There’s a more subtle contradiction, less talked about, but profoundly destabilizing for those working in […]

Economy & Finance by Alessandro Sicuro Comunication Web AgencyDec 14, 202503:43
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GOLD AT THE CENTER OF THE NEW GLOBAL DEBATE

Back in 2013, in an article published on Alessandro Sicuro Comunication titled “The gold held by the Bank of Italy: who owns it?”[…]

Fashion by Alessandro Sicuro Comunication Web AgencyDec 11, 202520:18
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ITALIAN FASHION STARTS AGAIN: THE RECOVERY IN THE THIRD QUARTER CHANGES THE PACE OF THE INDUSTRY

After months of uncertainty and eight consecutive quarters of decline, the Italian fashion industry is finally seeing a turnaround. The data for the third quarter of 2025 speak clearly: turnover in the core sectors—textiles, clothing, […]

Fashion by Alessandro Sicuro Comunication Web AgencyDec 11, 202516:4911 December 2025
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BRUNELLO, THE GENTLE VISIONARY — THE MAN, THE IDEA, THE FILM

– My perspective on an entrepreneur who transformed capitalism into a project of industrial humanism: a self-made man, listed on the stock exchange and faithful to the numbers, but who always put people, the Solomeo […]

Fashion by Alessandro Sicuro Comunication Web AgencyDec 10, 202515:1111 December 2025
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PITTI UOMO 109 – FLORENCE LIGHTS UP THE MOTION, THE MOVEMENT THAT DESIGNS THE TREND

Pitti Uomo returns to the Fortezza da Basso from January 13 to 16, 2026, inaugurating its 109th edition with a theme that perfectly captures the current state of affairs: Motion . A broad, almost cinematic concept, it […]

Fashion by Alessandro Sicuro Comunication Web AgencyDec 10, 202515:07
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GUCCI 1995 , TOM FORD’S REVOLUTION, THAT CHANGED THE FATE OF THE MAISON

– By the mid-1990s, Gucci was a tired giant. The house possessed an immense legacy, but had lost its voice, direction, and desire. Tom Ford, who had long since joined the company and was appointed […]

Pictures by Alessandro Sicuro Comunication Web AgencyDec 10, 202515:02
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GENIUS TRICKS FOR CAPTURING DREAM IMAGES

– There’s a simple gesture, almost disarming in its modesty, that many geniuses used on evenings when they wanted to capture the images of their dreams before they faded. An ancient and surprisingly effective trick […]

Economy & Finance by Alessandro Sicuro Comunication Web AgencyDec 10, 202514:59
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What did Burry and Buffett understand? Signals to decipher in global finance

– A reflection on the choices and movements that are changing the way we read the markets. No forecasts, no actionable advice: just a thoughtful analysis of the signals coming from the most experienced players. […]

Cinema by Alessandro Sicuro Comunication Web AgencyDec 10, 202514:56
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JAY KELLY – THE TRUTH THAT REMAINS WHEN THE MYTH FADES

– After Jay Kelly ‘s Venice premiere , in that strange suspended atmosphere where a film still seems to vibrate before truly belonging to the world, I finally had the chance to rewatch it calmly, at home. […]

Economy & Finance by Alessandro Sicuro Comunication Web AgencyDec 6, 202512:33
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DOES EXCESS TECHNOLOGY BOOST PRODUCTIVITY OR HOLD IT BACK?

– When technology helps — and when it gets in the way In theory, the more digital tools we have, the more productive we become. In practice, it often works the other way around. Modern […]

Fashion by Alessandro Sicuro Comunication Web AgencyDec 5, 202504:405 December 2025
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GENERATION GUCCI — A PRE-FALL 2026 COLLECTION FROM THE ARCHIVE, BUT WHERE IS THE NEW?

– GENERATION GUCCI   I’d stopped being excited about Gucci for too long. Every time I received a notification from the agencies, the reaction was always the same: the new Gucci has come out, fine, […]

Fashion by Alessandro Sicuro Comunication Web AgencyDec 3, 202508:41
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CHANEL – BLAZY BRINGS THE MAISON TO THE WORLD’S MOST LIVELY METRO

– Chanel never chooses a location by chance, and Matthieu Blazy demonstrates this with almost provocative ease: for the 2026 Métiers d’art collection, he takes New York and brings it precisely to where its rawest […]

Pictures by Alessandro Sicuro Comunication Web AgencyDec 2, 202506:402 December 2025
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PERGOLE TORTE: THE STUBBORN ELEGANCE OF PURE SANGIOVESE

The first time I tasted Le Pergole Torte 2018, it was one of those situations where you taste it without too many expectations, the bottle just uncorked, the wine still closed, restrained, almost shy. My reaction, true […]

Technology by Alessandro Sicuro Comunication Web AgencyDec 2, 202506:292 December 2025
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HAVE YOU SEEN WHAT’S HAPPENING IN NEW YORK? FOR $9,999 YOU CAN “HAVE AN OPTIMIZED CHILD”

– New York has become a laboratory where something is happening that, until recently, we would have relegated to science fiction. Billboards from the biotech startup Nucleus Genomics have appeared on the subway walls , with a […]

Fashion by Alessandro Sicuro Comunication Web AgencyNov 30, 202508:33
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LUXURY IS UNDERGOING A DEEP TRANSFORMATION: FROM THE LUXURY OF APPEARANCE TO THE LUXURY OF BEING

– The high-end supercycle is over: the decline of status symbols and the rise of unique experiences are redefining desires, identities, and new forms of contemporary exclusivity. The high-end world is undergoing the most profound […]

Cinema by Alessandro Sicuro Comunication Web AgencyNov 28, 202522:17
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One of the most gripping parodies in cinema and, paradoxically, one of the most beautiful films ever made.

  Network ( 1976), directed by Sidney Lumet, is one of those works that defies labels. They call it satire, they call it a parody of the American television system, but the truth is that it […]

Fashion by Alessandro Sicuro Comunication Web AgencyNov 28, 202520:2428 November 2025
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ARMANI AFTER ARMANI: A FLAWLESS TRANSITION. THE NEW BOARD PROVES HE HAD A CLEAR VISION UNTIL THE VERY END

Armani’s genius endured to his final day. The succession at Armani has not been an improvised move, nor a race against time. On the contrary, it confirms how Giorgio Armani remained fully lucid—until his last […]

Health by Alessandro Sicuro Comunication Web AgencyNov 28, 202516:5728 November 2025
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AI IN SCIENTIFIC RESEARCH AND THE HYPOTHESIS OF A NEW HUMAN

As we know, artificial intelligence is entering all government departments, including scientific research. In the United States, the government has chosen to significantly increase the percentage of AI employed in research processes, especially in the […]

Fashion by Alessandro Sicuro Comunication Web AgencyNov 28, 202511:50
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DENIM THAT NEVER DIES BUT CONSTANTLY REINVENTS ITSELF: FROM AMERICAN ROOTS TO JAPANESE MASTERY

  Denim doesn’t need to “come back into fashion” because it never truly left. It simply resurfaces, reclaiming the spotlight with the natural ease of something woven—literally and culturally—into our collective imagination. This was evident […]

Fashion by Alessandro Sicuro Comunication Web AgencyNov 12, 202502:34
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PITTI UOMO 109 — MOTION, FASHION MOVES TO THE RHYTHM OF TRANSFORMATION

PITTI UOMO 109 From January 13 to 16, 2026, Florence returns to being the center of the men’s world. The Fortezza da Basso hosts the 109th edition of Pitti Immagine Uomo, where over seven hundred […]

Cultural Phenomenon by Alessandro Sicuro Comunication Web AgencyNov 12, 202502:16
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NEW YORK, 1980s – THE PEAK OF THE EGO TOLD IN TOM WOLFE’S NOVEL, “THE BONFIRE OF THE VANITIES.”

There is one book that more than any other has narrated the vertigo of power during the years when New York was the center of the world: The Bonfire of the Vanities by Tom Wolfe. Published in […]

Cinema by Alessandro Sicuro Comunication Web AgencyNov 12, 202501:54
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CINEMA MAIN NEWS WALL STREET – THE BONFIRE OF GREED

– There’s one film that more than any other captures the heights of unscrupulous finance and the greed of capitalism: Oliver Stone’s Wall Street . Released in 1987, the same year as Tom Wolfe’s The Bonfire of the […]

Cultural Phenomenon by Alessandro Sicuro Comunication Web AgencyNov 12, 202501:4412 November 2025
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IS IT REALLY NECESSARY TO BELONG TO AN IDEOLOGICAL GROUP? OR IS IT ENOUGH TO LEARN TO THINK FOR YOURSELF?

…There, in the land of doubt, knowledge is born… Ideas become dangerous when they start thinking for you. At that moment, you cease to be free and become a devotee. It doesn’t matter which faction […]

Cultural Phenomenon by Alessandro Sicuro Comunication Web AgencyNov 12, 202501:38
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CHICAGO: WHERE THE HOUSE MUSIC WAS BORN AND CHANGED THE RHYTHM OF THE WORLD

House music was born in Chicago in the early 1980s, in a rough, working-class city marked by factories and social distancing. It was born in basements and recycled warehouses, in venues where Black, queer, and […]

Cultural Phenomenon by Alessandro Sicuro Comunication Web AgencyNov 12, 202501:27
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BAY OF ANGELS – BEFORE STUDIO 54 NEW YORK, WHERE ITALIAN CLUBBING CULTURE WAS BORN

What if I told you the first VIP nightclub opened before Studio 54? Not in New York, but in Italy. We’re in Gabicce Mare, in 1972. A visionary, Giacinto Alquati, imagined something that didn’t yet […]

Cultural Phenomenon by Alessandro Sicuro Comunication Web AgencyNov 12, 202501:2112 November 2025
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FLORENCE HOLDS A RECORD: ROCK HISTORY WAS MADE AT TENAX

For those who live by communications, art, visuals, photography, and culture, Tenax has never been “just a place to dance.” It was a magnetic field: an open laboratory where images became vibrations and rhythm held […]

Planet by Alessandro Sicuro Comunication Web AgencyNov 12, 202501:16
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3i ATLAS: AN INTERSTELLAR TRAVELER THAT RAISES MANY QUESTIONS

3I-ATLAS There’s been a lot of talk these days about the object called 3I/ATLAS, which isn’t just “another comet,” but a traveler from outside our Solar System. It’s the third confirmed interstellar object in the […]

Cinema by Alessandro Sicuro Comunication Web AgencyNov 12, 202500:5012 November 2025
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A HOUSE OF DYNAMITE – THE FILM IN WHICH MAN CONFESSES WHERE HE HID HIS MADNESS

Kathryn Bigelow describes the end as the inevitable reflection of an intelligence that has been transformed into a weapon. Mankind has hidden its madness within the mechanisms it thought it controlled. It has disguised it […]

Pictures by Alessandro Sicuro Comunication Web AgencyNov 12, 202500:4612 November 2025
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THE NATURE OF THE TERM HOLISM: THE WHOLE IS MORE THAN THE SUM OF THE PARTS

The word holistic appears more and more frequently in our conversations. We talk about holistic medicine, holistic approaches to life, holistic visions of the human being. It has become a familiar, almost trendy term. Yet, if we […]

Philosophy by Alessandro Sicuro Comunication Web AgencyNov 12, 202500:4212 November 2025
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BEYOND THE BORDER TERRITORY

On the Edge of Perception: When Existence Seems to Stand Still and Instead Expands Beyond Its Visible Boundaries In the human narrative, there are territories that belong neither to life nor to its end, but […]

Pictures by Alessandro Sicuro Comunication Web AgencyNov 12, 202500:3612 November 2025
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IS THE SOUL AN ABSTRACT CONCEPT OR A QUANTUM REALITY?

A journey through philosophy, science, and language to understand the invisible side of life.   We often wonder what the soul really is. It’s one of those questions that has spanned centuries, but we can […]

Pictures by Alessandro Sicuro Comunication Web AgencyNov 12, 202500:2212 November 2025
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BEYOND THE LIGHT – THE EXPERIENCE THAT TRANSFORMED FEAR INTO AWARENESS

The experience of Patrizia Lo Bracco   There are stories told not to amaze, but to share an inner truth. Patrizia Lo Bracco, spiritual guide, medium, and Angel Coach, recounts her own borderline experience, an […]

Pictures by Alessandro Sicuro Comunication Web AgencyNov 12, 202500:18
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MAJORANA’S MACHINE, IN THE SENATE OF THE ITALIAN REPUBLIC

The fact that a story like that of Majorana and Pelizza’s machine has reached the Senate’s table says much more than its technical content: it speaks to the collective need to believe, even today, that […]

Scienza by Alessandro Sicuro Comunication Web AgencyNov 12, 202500:0812 November 2025
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TODAY’S GOOGLE DOODLE CELEBRATES THE STRUCTURE THAT TELLS LIFE: DNA

THE STRUCTURE THAT TELLS LIFE: DNA A tribute to science and beauty that continues to reveal the mystery of existence.   Today’s Google Doodle, dedicated to DNA, is more than an animation: it’s an act […]

Technology by Alessandro Sicuro Comunication Web AgencyNov 11, 202523:56
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CARACOL: THE ITALIAN GENIUS REWRITING THE FUTURE OF MANUFACTURING

SNAIL From the vision of four young engineers to international recognition: when research meets industrial beauty. There’s an invisible thread that unites American innovation and Italian workshops, a thread made of intuition, courage, and that […]

Cultural Phenomenon by Alessandro Sicuro Comunication Web AgencyNov 11, 202523:47
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PROGRESS IS BENEFICIAL ONLY IF IT IMPROVES US: WHEN IT EXCEEDS HUMAN UNDERSTANDING IT SLOWS US DOWN

  HERE ARE THE THEORIES OF THE THREE NOBEL PRIZE WINNERS We’re used to thinking that more technology means more progress. It’s an idea that’s been with us for over a century, yet this year’s […]

Art by Alessandro Sicuro Comunication Web AgencyNov 11, 202522:5711 November 2025
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SO WHAT – WHEN JAZZ WAS ELEGANCE AND THINKING SILENCE

  SO WHAT ? So What is much more than a song. It’s a question. A question that Miles Davis, with his trumpet and his impenetrable gaze, threw at the world in 1959 like a […]

Pictures by Alessandro Sicuro Comunication Web AgencyNov 7, 202500:03
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THE NEW MAYOR IS THE PROTOTYPE OF POLITICIAN THAT 90% OF NEW YORK’S RICH FIGHT… AND YET HE WON. DO YOU KNOW WHY? MARKETING STRATEGY

    A WINNING MARKETING STRATEGY   Disclaimer: This article has no political or economic bias. It is not sponsored or supported by any political party, foundation, or lobby. It is an analytical essay on […]

Pictures by Alessandro Sicuro Comunication Web AgencyOct 19, 202513:02
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WHEN YOU WISH TOO MUCH, THE UNIVERSE FALLS AWAY

–   The more you desire something, the more it seems to elude you. This isn’t a coincidence, nor a curse of fate. It’s a vibrational law. When you ask too intensely, you’re communicating to […]

Pictures by Alessandro Sicuro Comunication Web AgencyOct 19, 202512:59
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ART AS A SECRET LANGUAGE OF KNOWLEDGE

    There are men who do more than simply create: they shake the collective sensibility .From Leonardo to Michelangelo, from Botticelli to Van Gogh, their work belongs not only to the history of art, but to […]

Pictures by Alessandro Sicuro Comunication Web AgencyOct 19, 202512:51
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WHAT IS THE MOST BEAUTIFUL AND MOST POWERFUL VERB, TO CHOOSE.

  THE MOST POWERFUL VERB, IS CHOOSE. There are verbs that express the essence of humanity: to do, to think, to love, to create, to live. Each has its own strength, but none touches on […]

Pictures by Alessandro Sicuro Comunication Web AgencyOct 19, 202512:42
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The biological signature of the Rh-negative blood group: myth or scientific reality

– Rh-negative blood group AT THE ORGANIC COMPANY  Blood is a silent substance that flows through us: not just oxygen and nutrients, but stories, signals, memories. Every drop carries traces of who we were; this […]

Pictures by Alessandro Sicuro Comunication Web AgencyOct 19, 202512:3319 October 2025
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DARK WATERS WHEN CINEMA BECOMES CONSCIOUSNESS AND TELLS THE INVISIBLE POISON OF PROGRESS

When cinema becomes an investigation again There are films that don’t just tell a story, but reawaken collective memory. Todd Haynes’s Dark Waters is one of them: a sober, civilized film that brings to light an uncomfortable […]

Pictures by Alessandro Sicuro Comunication Web AgencyOct 10, 202500:2710 October 2025
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THE MOST COMMON ILLNESS AMONG YOUNG PEOPLE: ANXIETY AND UNCERTAINTY

  Refocusing on the present, transforming the alarm into a project, one step at a time In recent years, the unease of young people has no longer been a background noise, but the soundtrack of […]

Fashion by Alessandro Sicuro Comunication Web AgencyOct 10, 202500:2110 October 2025
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PROFESSOR YAMANAKA’S 2012 NOBEL DISCOVERY AND THE OPEN AI ACCELERATION OF 2025

  Towards cellular regeneration and the possibility of reversing tissue aging In 2006, Professor Shinya Yamanaka demonstrated that four proteins —OCT4, SOX2, KLF4, and MYC —can restore an adult cell to a pluripotent state, meaning, in principle, […]

Fashion by Alessandro Sicuro Comunication Web AgencyOct 7, 202515:177 October 2025
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MIU MIU SS26 – WHEN FASHION FORGETS DESIRE

  MIU MIU SS26 The Miu Miu Spring/Summer 2026 collection , presented at Paris Fashion Week , marks a new chapter for the brand—one that appears ideological rather than aesthetic. It almost seems like a political manifesto, a sociological […]

Pictures by Alessandro Sicuro Comunication Web AgencyOct 7, 202515:097 October 2025
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CHANEL SS26 MIRACLE IN PARIS: MATTHIEU BLAZY RENOVATES THE HOUSE’S CODES WITH ENERGY AND LIGHTNESS

  CHANEL SS26  Paris, Grand Palais. There’s a different light on the Chanel runway. With Matthieu Blazy’s debut, the house finds new scope, abandoning the rigidity of its patterns and embracing a more fluid, lively […]

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