When The Devil Wears Prada came out, the title worked because everyone understood the joke. Prada was not just a brand name. It was a signal. It suggested a certain kind of power: cold, intelligent, […]
Category: Fashion
FASHION KNOWS ITS DISEASE, BUT KEEPS CHOOSING THE WRONG CURE
IF LUXURY IS SUFFERING, WHY DOES IT KEEP HURTING ITSELF? The diagnoses exist. The problem? Many maisons keep choosing cures that worsen the disease. Unsuitable creatives. Managers without vision. Archives used as crutches. DNA violated […]
TOP-PERFORMING SECTORS: SPORTSWEAR OUTPACES LUXURY AND SETS FASHION’S NEW RHYTHM
According to the new Mediobanca Global Fashion System report, sportswear is now the most dynamic sector in international fashion. Luxury remains the most profitable segment. But sportswear is moving faster in revenue growth, employment, and […]
LP NAME LA STRUTTURA, VISIBLE GROWTH AND A VISION THAT KEEPS DELIVERING
Yesterday I wrote some thoughts on LP NAME La Struttura. I focused on Lorenzo Pistolesi’s entrepreneurial quality. Today, back on-site and fully immersed in the event, those impressions became even more concrete. I walked into […]
FOR LUXURY BRANDS, REPRICING IS NO LONGER A CHOICE—IT’S A NECESSITY
After years of hikes, prices have hit thresholds that are hard to sustain. Consumers no longer see them as justified. In recent years, luxury has relied on an obvious playbook: raise prices to fuel growth […]
RECONKERING IN FLORENCE: STRATEGY, STORYTELLING, AND A LUXURY SECTOR IN FLUX
RECONKERING IN FLORENCE: STRATEGY, STORYTELLING, AND A LUXURY SECTOR IN FLUX Florence, Stazione Leopolda. Over the years, this venue has become a symbol of vision, presentations, and pivotal moments for the fashion industry. This is […]
PITTI IMMAGINE: DE MATTEIS CONFIRMED AS PRESIDENT THROUGH 2028
Pitti Immagine bets on continuity. Eyes on the years ahead. Antonio De Matteis was confirmed as president for the 2026-2028 term. The decision came at the close of yesterday’s assemblies in Prato. A move that […]
PRADA BRINGS A DEEPLY ITALIAN CULTURAL VISION TO NEW YORK
New York is a city that absorbs culture without prejudice, reworks it, and gives it back in the form of contemporary language, filtered through a diffuse, collective intelligence that is never entirely untouched by fashion […]
PITTI UOMO 110 CALLS ON JIYONGKIM AND CHOOSES A FASHION THAT ISN’T AFRAID OF TIME
Some names come to Pitti to confirm the system. Others come to shift it a few degrees. JiyongKim clearly belongs to the second category. For the 110th edition of Pitti Uomo, scheduled in Florence from […]
SCHIAPARELLI AT THE VICTORIA & ALBERT MUSEUM: SEPARATING FASHION AND ART IS NOW IMPOSSIBLE
I’ve always believed that separating fashion and art is nearly impossible in certain cases. Some designers don’t just sketch clothes. They build entire worlds. They connect with painting, theater, sculpture, and creativity in its broadest […]
MILAN FASHION WEEK 2026: STRATEGIC DEBUTS, RETURNS, AND A FEW NOTICEABLE ABSENCES
Men’s fashion shows and winter events Milan Fashion Week Men’s Fall/Winter 2026–2027, scheduled for January 16 to 20, comes at a delicate and interesting moment for the fashion system: less hype, more substance; less overlap, […]
PITTI IMMAGINE UOMO – EDITION 109 COMES TO AN END
Here is the assessment of the 109th edition of the world’s leading event dedicated to menswear Pitti Immagine Uomo 109 officially draws to a close, and Florence, as tradition dictates, hands over to Milan, where […]
VINTAGE SWEATERS WILL BE A BIG TREND IN 2026
In 2026, fashion will do something seemingly simple, but much smarter than it seems: it will bring sweaters that have already been worn to the runway. The hunt, in fact, has been on for some […]
THE NEW STATUS SYMBOL AFTER BIG BRANDS: VINTAGE & BESPOKE
The prestige of time and the mastery of the hand—when fashion stops devouring itself and learns to last. Luxury used to feel like a closed room. Today it’s everywhere—global access, endless drops, infinite storefronts. And […]
FASHION MAGAZINE CLOSES. WHEN FASHION STORIES END, STORYTELLER SILENCES.
With this message, one of the most iconic and prestigious magazines that have covered the world of fashion for fifty years has closed its doors with immediate effect: “Dear readers, we close with sadness, but also with […]
Sure-com America 