During Milan Fashion Week the city changes pace. Shows, presentations, events, showrooms, palaces, industrial spaces, locations that change every time. It is a diffuse kind of fashion, constantly moving around Milan and forcing operators, press […]
Category: MODA
HERMÈS VS LOUIS VUITTON: TWO IDEAS OF LUXURY, TWO IDEAS OF POWER
The story between LVMH and Hermès has resurfaced once again and, beyond the financial aspects, it says a lot about two different ways of understanding luxury. Reuters has reconstructed court documents showing that as early […]
LONDON STARTS OVER FROM MEMORY. FROM SWINGING LONDON TO A NEW IDENTITY
LFW London Fashion Week kicked off on September 17. The first collections already show some interesting signals. Not a clear direction yet. Probably not even fully conscious. But something seems to be moving: London is […]
MILAN FASHION WEEK: BEYOND THE RUNWAYS, THE SUPPLY CHAIN DESERVES MORE RECOGNITION
From September 22 to 28, Milan returns to the center of international fashion with Spring/Summer 2027. The calendar is very packed and confirms how Fashion Week has become something more than the runway alone. Today […]
TOMMY HILFIGER BETWEEN URBAN SPORTSWEAR AND CLASSIC: NEW YORK FASHION WEEK, AMERICAN FASHION AND POP CULTURE
Tommy Hilfiger has always been a bit of a mystery to me. A powerhouse American brand. Instantly recognizable. With a significant history. Yet I’ve always struggled to really place it. On one side, […]
MICHAEL KORS, WHEN FASHION BECOMES ARCHITECTURE
At New York Fashion Week, Michael Kors brings Spring-Summer 2027 to the runway. He starts not with decoration, but with form. The reference is American modernism. Think Alexander Calder, Carmen Herrera, Ellsworth Kelly. Clean geometry, […]
LUXURY IS GROWING AGAIN BECAUSE IT WAS FORCED TO GO BACK TO DOING LUXURY
The luxury market is showing some signs of growth again. We are certainly not back to the years immediately after the pandemic, when it seemed everything could rise without limits, but something is moving. LVMH […]
SEPTEMBER, FASHION RETURNS TO THE RUNWAY. BUT THE MARKET DEMANDS ANSWERS
September has never been just about Fashion Week. It’s the moment when international fashion returns to the spotlight. More importantly, it’s when the gap between storytelling and actual sales gets measured. The image I created […]
SWINGING LONDON. THE RENAISSANCE OF CREATIVITY
After Florence, London showed that beauty, music and fashion can become development, identity and future. I have always thought that in the history of Western culture there have been two great Renaissances: the Florentine one, […]
BALENCIAGA HAUTE COUTURE PARIS: PICCIOLI BRINGS THE MAISON BACK TOWARD CRISTÓBAL
Pierpaolo Piccioli’s debut marks a return to classic couture, to volumes, to the architecture of the dress and to the highest memory of Balenciaga. All of it, however, inside the equatorial oven of a runway […]
LOUIS VUITTON WITH PHARRELL WILLIAMS: FROM THE FRENCH SALON TO POP CULTURE
With the Spring/Summer 2027 men’s collection, Louis Vuitton continues the path begun under the creative direction of Pharrell Williams, a figure who has brought into the French maison a cultural universe very different from the […]
TOD’S, ITALIAN LUXURY AS STATE OF THE ART, MATERIAL AND EXPRESSIVE POWER
At Villa Necchi Campiglio, during Milan Men’s Fashion Week, Tod’s presented the Spring/Summer 2027 men’s collection, “The Italian Wardrobe”. Not a simple sequence of garments, but a very precise story of living the Italian way: […]
ARMANI GOES BEYOND THE SS27 MEN’S SHOW AND STAGES THE WOMEN’S CRUISE
At the Giorgio Armani Spring/Summer 2027 show many observers will have noticed a particular element: alongside the menswear looks, several female models also walked. It was not a casual choice. Armani had officially announced a […]
PRADA, WHEN EXPERIMENTATION OVERTAKES THE SENSE OF THE PRODUCT AND OF IDENTITY
Prada remains a brand I deeply respect for its ability to hold together research, industry, vision and product. It is one of the few Italian brands that has managed to build a strong system, thanks […]
RALPH LAUREN: CONSISTENCY IS NOT A LIMIT, IT IS AN ASSET THAT MULTIPLIES
You can fill a wardrobe with different styles, loud brands, garments bought on the wave of the latest moment, only to find yourself shortly after with objects already worn out in perception, emptied of value […]
PITTI UOMO 110 CLOSES HOLDING STEADY. SS2027 MENSWEAR BETWEEN MARKET AND PRUDENCE
Pitti Uomo 110 is over, and SS2027 menswear moves from Florence to Milan, as per the calendar. Before looking at the Milanese week, however, we still have to read the balance sheet of the Fortezza […]
PITTI UOMO 110. FLORENCE LIGHTS UP THE NEW GRAMMAR OF MENSWEAR
At Pitti Uomo 110 a direction emerges clearly: menswear no longer limits itself to presenting garments, collections or accessories. More and more often it builds worlds. And perhaps this is exactly Pitti’s difference from other […]
ITALIAN MENSWEAR. THE MARKET NARROWS, VALUE IS REDEFINED
In mid-2026, Italian menswear shows a clear signal: the market is not simply slowing down, it is selecting. In the first two months of the year, according to Confindustria Moda data, Italian menswear exports fell […]
ANTONIO MANCINELLI. THE ART OF READING FASHION WITHOUT GETTING TRAPPED
Antonio Mancinelli isn’t a name you can pin down with a single title. Sure, he’s a journalist, writer, professor, and fashion critic. But listing it like that sounds like a résumé. His path is far […]
