Last March I wrote that the market was changing its rules. Gradually, being on Google wouldn’t be enough anymore. Having a well-ranked site or showing up in top search results wouldn’t cut it. The core […]
Author: Alessandro Sicuro
Alessandro Sicuro is an independent digital journalist, editorial writer, entrepreneur and photographer accredited by SNASIC, based in Florence. His work covers Made in Italy, fashion, culture and innovation, from runways and ateliers to craftsmanship and creative processes.
Founder and editorial director of Alessandro Sicuro Comunication and Sure-com America, he leads an independent editorial platform with over 3,500 articles and readers in more than 120 countries. Contributor Sara Dal Monte, based in Los Angeles, strengthens the network’s US perspective.
Accredited at Pitti Uomo and the Milan, Paris and New York Fashion Weeks, he combines photography and art direction with extensive experience in digital communications, media strategy, brand development and editorial projects.
COMMUNICATING MORE DOESN’T MEAN COMMUNICATING BETTER. SOCIAL MEDIA MUST BE USED WITH INTELLIGENCE
In 2024 I wrote an article starting from some reflections by Seth Godin on the future of marketing, observing how authenticity, quality and long-term strategies would end up counting more and more compared to the […]
RUNNING, JOGGING, WALKING. YOUR BODY NEEDS TO MOVE
AEROBIC ACTIVITIES ARE ESSENTIAL FOR BODY AND MIND Walking, running, jogging. Simple activities. Almost basic. That’s exactly why they’re often underestimated. No gyms needed. No machines or special facilities. Just step outside and start moving. […]
BREAKING THE CHAINS OF HOMOGENIZATION: THE POWER OF UNIQUENESS IN A UNIFORM WORLD
Never before have we had so many tools to express ourselves, tell our story, show who we are and reach others. And yet this enormous possibility of communicating seems to have produced a paradox: while […]
BRAND IDENTITY SHOWS IN COMMUNICATION CHOICES
A brand is not just what it says about itself. It is mainly what it chooses to show, how it chooses to show it, and how consistently it maintains that choice over time. Identity comes […]
AFTER VACATION: HOW TO REORGANIZE YOUR THOUGHTS BEFORE GETTING BACK TO WORK
Vacation is over. Within hours, everything changes again. Phone calls resume. Emails pile up. The calendar fills back in. Suddenly, we’re caught in rhythms that felt distant just days ago. That’s when the urge to […]
GARETH JONES, ORWELL AND HUXLEY: THREE FREE THINKERS WHO SAW THE MATRIX COMING
This is the thread that connects them. All three, in different ways, refused to serve the most convenient narrative. Jones chose to see with his own eyes. He bore witness to what others preferred to […]
WINNING MARKETING STRATEGIES: THE VIRAL IDEA
From word of mouth to specialization: why standing out matters even more today How does an idea that can circulate, be repeated and become recognizable come to life? And why do some manage to get […]
BRANDING. IT’S WHAT STAYS IN THE CONSUMER’S MIND.
“Your brand is how your customer perceives you.” In the end, branding comes down to this. You can have a beautiful logo. Flawless communication. Polished images and major campaigns. But what really matters is what […]
IDENTITY FIRST, THEN STORYTELLING, THEN AMPLIFICATION. BUT A BRAND ISN’T BORN ON SOCIAL MEDIA
Some misconceptions to overcome if you want to understand how brand identity, reputation, and reach are truly built When people talk about launching a brand today, their minds jump straight to social media. It makes […]
ALIEN ARTIFACTS: WHEN THE PAST SEEMS AHEAD OF THE PRESENT
Some artifacts belong to history. Others seem to resist it. Objects, carvings, and mechanisms from ancient times keep challenging the story we thought we knew. So the question arises naturally: how much do we really […]
TODAY WE HAVE ALL THE ANSWERS—BUT DO WE STILL KNOW HOW TO ASK QUESTIONS?
For centuries, the problem was finding information. Today, it’s almost the opposite: we have too much. It arrives constantly. From everywhere. Often before we’ve even processed what came before. This is a new condition. It’s […]
“CENTRO DI GRAVITÀ PERMANENTE”: WE’VE BEEN SINGING IT FOR FORTY YEARS, BUT BATTIATO WAS TALKING TO US ABOUT GURDJIEFF
For more than forty years we have been singing “cerco un centro di gravità permanente” (“I’m looking for a permanent center of gravity”). A line that has entered common language, almost proverbial. But behind those […]
A SHORT TEXT, A HUGE ECHO, A SHOCK WAVE: THE SEMANTIC FORCE THAT STAYS INSIDE
I listened to Lazarus by Porcupine Tree and it struck me immediately. It is a very beautiful piece, but above all it has something that stays. I went to read the lyrics carefully, trying to […]
CARL GUSTAV JUNG, BEYOND THE BOUNDARIES OF THE PSYCHE
Carl Gustav Jung devoted his life to the study of the human mind, but reducing him to psychology alone would be limiting. This is one of the aspects I have always appreciated about him. He […]
SWINGING LONDON. THE RENAISSANCE OF CREATIVITY
After Florence, London showed that beauty, music and fashion can become development, identity and future. I have always thought that in the history of Western culture there have been two great Renaissances: the Florentine one, […]
THE PINEAL GLAND BETWEEN SCIENCE, CONSCIOUSNESS AND THE SUBTLE FIELD
We have heard about the pineal gland in every possible way, especially over the last fifty or sixty years. Medicine, neuroscience, ancient traditions, the third eye, meditation, DMT, fluoride, calcification, the subtle field. A tiny […]
PLANTS, BEYOND THEIR HEALING POWERS, ARE SO MUCH MORE
PLANTS, FAR MORE THAN SIMPLE VEGETABLES The great animated film Avatar (2009), in which director James Cameron’s limitless imagination created a new world, inhabited by beings at times fascinating, at times frightening. But what certainly […]
AWARENESS NEVER AGREES WITH YOU. CHEMISTRY DOES.
We are far better at building a bearable reality than at facing the real one in front of us. Awareness interrupts this balance, removes the filters and forces us to look at what we had […]
