– The return of Europe’s great maisons to the United States is a meaningful signal. It’s not just about choosing spectacular locations or the desire to occupy new media landscapes. Behind this movement lies a […]
Author: Alessandro Sicuro
Alessandro Sicuro è giornalista digitale indipendente, autore editoriale, imprenditore digitale e fotografo accreditato SNASIC, con base a Firenze e un'attività che spazia dall'Italia al panorama internazionale. Il suo lavoro racconta il Made in Italy dall'interno: dalle passerelle agli atelier, dagli artigiani ai processi creativi, fino alle idee che stanno plasmando la moda, la cultura e l'innovazione contemporanee.
Fondatore e direttore editoriale di Alessandro Sicuro Comunication e Sure-com America, guida una piattaforma editoriale indipendente con oltre 3.500 articoli pubblicati e un pubblico internazionale in più di 120 Paesi. Del network editoriale fa parte anche la collaboratrice Sara Dal Monte, basata a Los Angeles, che ne rafforza la prospettiva e la presenza negli Stati Uniti.
Accreditato a Pitti Uomo e alle Settimane della Moda di Milano, Parigi e New York, Sicuro unisce lo sguardo del fotografo e dell'art director a una lunga esperienza in comunicazione digitale, media strategy, brand development e progetti editoriali.
Event Calendar and Festivities of Pitti Uomo 110
FLORENCE, JUNE 15-18, 2026 Pitti Uomo 110 takes place in Florence from June 16 to 19, 2026. The theme of the edition is THE PITTI POOL, with the Fortezza da Basso as the center […]
The Most Interesting Accessories of Gucci Cruise 2027 at Times Square
In Gucci’s Cruise 2027 at Times Square, accessories are not simple styling details. They are the true recognition point of the collection, the place where the maison puts its most immediate codes back into circulation: […]
Gucci Cruise 2027 at Times Square
I am also tired of writing negative reviews about the brand I have loved most in Italian Made. Not because Gucci does not deserve criticism, not because the New York show does not raise profound […]
Pitti Uomo 110: Fashion Also Moves Between Dinners, Cocktails, and Relationships
Alongside shows and presentations, Florence becomes the worldly theater of the fashion system. Pitti Uomo 110 does not live only in the stands, in the shows, and in the official presentations. It also lives in […]
Outside the Stands: Menswear Tells Its Story Through Presences, Gestures, Details, and Characters
Every edition of Pitti Uomo has an official calendar, made up of shows, presentations, talks, special events, and invitation-only appointments. But then there exists another calendar, less written and perhaps even more photographed: that of […]
Pitti Uomo 110: Simone Rocha and Kei Ninomiya Reshape Menswear
Two visions far from the classic idea of menswear: on one hand, the restless romanticism of Simone Rocha; on the other, the almost architectural construction of Kei Ninomiya. Pitti Uomo 110 thus confirms menswear as […]
Pitti Uomo 110: A Liquid Portrait of Menswear
“The Pool” is not only the visual theme of the new edition of Pitti Immagine Uomo, but a metaphor for contemporary menswear: a man facing his own reflection, seduced by the image and at the […]
Internazionali di Roma 2026: When Tennis Becomes the Italy System
The Internazionali d’Italia 2026 confirm a transformation that is now evident: the Foro Italico tournament is no longer merely a great tennis competition, but a complex event capable of uniting sport, business, entertainment, hospitality, communication, […]
The End of the Solitary Designer: Father and Master of the Brand
When fashion becomes system, calculation, and the directing of desire. Maria Grazia Chiuri is right when she says the solitary designer no longer exists. The image of a designer locked in their tower, alone before […]
David di Donatello 2026: Italian Cinema Returns to Searching for Humanity
The David di Donatello Awards 2026 celebrate an Italian cinema returning to people, places, and silences. A return to identity and the authentic voice of our cinema. Less obsession with effect, more need for identity. […]
WHEN THE BUSINESS OF LUXURY MISTAKES EXCESS FOR ART
It started as a charity and cultural event tied to the Costume Institute at the Metropolitan Museum of Art in New York. Over the years, the Met Gala has become one of the most powerful […]
THE DEVIL NO LONGER WEARS PRADA. TODAY, THE SYSTEM WEARS THE LOOK OF POWER
When The Devil Wears Prada came out, the title worked because everyone understood the joke. Prada was not just a brand name. It was a signal. It suggested a certain kind of power: cold, intelligent, […]
WHAT’S REALLY BLOCKING YOUR GROWTH? MOST OF THE TIME, YOU’RE SABOTAGING YOURSELF
There’s a deeper explanation behind that widespread feeling. You’re competent. Prepared. Full of ideas. Yet still earning below your true worth. It’s not always the economy. It’s not always the market or lack of opportunity. […]
WRITING TO SHAPE WHAT IS NOT YET DEFINED INSIDE US
Writing is not just about communicating with others. It means bringing to the surface thoughts, intuitions, and emotions that exist inside us but have not yet found a fully recognizable form. Some ideas remain fluid, […]
FASHION KNOWS ITS DISEASE, BUT KEEPS CHOOSING THE WRONG CURE
IF LUXURY IS SUFFERING, WHY DOES IT KEEP HURTING ITSELF? The diagnoses exist. The problem? Many maisons keep choosing cures that worsen the disease. Unsuitable creatives. Managers without vision. Archives used as crutches. DNA violated […]
TOP-PERFORMING SECTORS: SPORTSWEAR OUTPACES LUXURY AND SETS FASHION’S NEW RHYTHM
According to the new Mediobanca Global Fashion System report, sportswear is now the most dynamic sector in international fashion. Luxury remains the most profitable segment. But sportswear is moving faster in revenue growth, employment, and […]
LP NAME LA STRUTTURA, VISIBLE GROWTH AND A VISION THAT KEEPS DELIVERING
Yesterday I wrote some thoughts on LP NAME La Struttura. I focused on Lorenzo Pistolesi’s entrepreneurial quality. Today, back on-site and fully immersed in the event, those impressions became even more concrete. I walked into […]
WHEN DESIGN BECOMES A STAGE AND FASHION GASPS FOR AIR
WHEN EVERYTHING FITS EVERYWHERE, NOTHING STAYS RECOGNIZABLE Milan, during Salone week, doesn’t just showcase furniture. It tells a bigger story. One of design, interiors, architecture, urban life, image, and connection. It’s a week when objects […]
