I swear I watched this show several times, because I wanted to understand where Demna wanted to take Gucci. In the end I found a key, and it is very clear: exasperation. Everything is pushed […]
Author: Alessandro Sicuro
Alessandro Sicuro is an independent digital journalist, editorial writer, entrepreneur and photographer accredited by SNASIC, based in Florence. His work covers Made in Italy, fashion, culture and innovation, from runways and ateliers to craftsmanship and creative processes.
Founder and editorial director of Alessandro Sicuro Comunication and Sure-com America, he leads an independent editorial platform with over 3,500 articles and readers in more than 120 countries. Contributor Sara Dal Monte, based in Los Angeles, strengthens the network’s US perspective.
Accredited at Pitti Uomo and the Milan, Paris and New York Fashion Weeks, he combines photography and art direction with extensive experience in digital communications, media strategy, brand development and editorial projects.
TOD’S, THE CODE LIES IN THE DETAILS
This morning Tod’s opened the day at Milan Fashion Week with Matteo Tamburini’s Spring Summer 2027 collection and, looking at it, the first thing that came to mind was very simple: some brands need to […]
CAVALLI, THE PLEASURE OF BEING CAVALLI AGAIN
I really liked yesterday’s show, and not only for the clothes. I was glad to find again an atmosphere that belongs deeply to the history of Cavalli: the lights, the set, the very way the […]
ETRO, A RUNWAY OF LIGHT, PAISLEY AND LIGHTNESS
Etro brings to the runway a collection that seems to be crossed by light and movement. There is no rigidity, no forced construction. Instead, there is a fluid, soft, almost natural narrative that starts from […]
MAX MARA, “FAR HORIZON”: SPRING SUMMER 2027
This morning at 9:30, Max Mara presented its Spring Summer 2027 collection in Milan, titled “Far Horizon”. A collection that does not try to rewrite the language of the brand, but to shift its point […]
GENNY, SPRING SUMMER 2027 BETWEEN FLOWERS, SHEER FABRICS AND NEW PROPORTIONS
This morning at 10:30, Genny presented its Spring Summer 2027 collection in Milan under the creative direction of Sara Cavazza Facchini. A collection of 43 looks built on femininity, lightness and decoration, with a very […]
ANTONIO MARRAS, A HANDCRAFTED COLLECTION MADE OF MEMORY
Once again, Antonio Marras does not simply stage a collection. He builds a world and then lets the clothes move through it. For Spring Summer 2027, the Giardino Vincenzo Muccioli in Milan becomes almost a […]
FENDI SPRING SUMMER 2027 BY MARIA GRAZIA CHIURI
Fendi Spring Summer 2027 at Milan Fashion Week: Maria Grazia Chiuri’s collection between volume, material and freedom. A different Fendi.
JIL SANDER, WHEN MINIMALISM STOPS BEING RIGOR AND BECOMES MOVEMENT
This morning Jil Sander presented in Milan its Spring/Summer 2027 collection, women’s and men’s, designed by Simone Bellotti. The show was scheduled at 10:30 on the second day of Milan Fashion Week. I chose these […]
VOGUE WORLD MILAN: THE FUTURE IS “MADE BY HAND”
Vogue World travels from one fashion capital to another. After New York, London, Paris and Los Angeles, it has arrived in Milan, in the Galleria Vittorio Emanuele II. I have already written about the faces […]
PRADA, THE LAND OF WOMEN IN SKIRTS
Looking at Prada’s new collection, one image came straight to mind: the land of women in skirts. Different women, different skirts, different ways of being feminine. And maybe that’s what struck me most about Miuccia […]
VOGUE WORLD MILAN 2026: TONIGHT I SAW AN IMAGE I HAD IMAGINED COME TO LIFE
On September 4, while writing about Milan Fashion Week, I imagined a major fashion show taking place inside the Galleria Vittorio Emanuele II. I did so for a very simple reason: I believe it […]
AMERICA’S CUP IN NAPLES: THIS WEEK THE ROAD TO 2027 TRULY BEGINS
From September 24 to 27, Naples starts to truly breathe the America’s Cup. We are not yet at the challenge that will award the trophy, which comes in 2027, but this week in the Gulf […]
MILAN FASHION WEEK 2026: IT’S NOT JUST ABOUT THE SHOWS. IT’S FASHION DICTATING ITS OWN STYLE
From September 22 to 28, Milan is back at the center of international fashion with the Spring/Summer 2027 Fashion Week. There are 203 events on the calendar, between shows, presentations and other happenings. That’s a […]
PROJECT PANAMA: WHY ANTHROPIC DIGITIZED AND DESTROYED MILLIONS OF BOOKS
Anthropic’s Project Panama is making headlines these days. One detail in particular is hard to ignore: millions of books bought, cut apart, scanned, and then sent to recycling to feed artificial intelligence systems. But if […]
THE POINT ISN’T TO WEAKEN REFLECTION. THE POINT IS TO UNDERSTAND WHERE THOUGHT MUST GO.
About yesterday’s article, there’s one point I keep coming back to. They tell us that increasingly powerful systems could, within a few years, become a threat to humanity. It’s a scenario that deserves attention, certainly. […]
WHEN AI BUILDERS TELL US AI IS DANGEROUS: REALITY OR NARRATIVE?
The story got really interesting—and in some ways troubling—when Jacob Coxon, 27, a researcher who worked first at OpenAI and then at Anthropic, decided to leave with a pretty heavy statement: we are building increasingly […]
WHITE MILANO: FASHION, RESEARCH AND TRENDS IN A SINGLE DISTRICT
During Milan Fashion Week the city changes pace. Shows, presentations, events, showrooms, palaces, industrial spaces, locations that change every time. It is a diffuse kind of fashion, constantly moving around Milan and forcing operators, press […]
HERMÈS VS LOUIS VUITTON: TWO IDEAS OF LUXURY, TWO IDEAS OF POWER
The story between LVMH and Hermès has resurfaced once again and, beyond the financial aspects, it says a lot about two different ways of understanding luxury. Reuters has reconstructed court documents showing that as early […]
