Do you know the CERN particle accelerator, that great ring in which particles are pushed to speeds very close to that of light? A similar principle could soon enter the most delicate game in the […]
WRITING TO GIVE SHAPE TO WHAT REMAINS UNDEFINED WITHIN US
Writing is not just about communicating with others. It means bringing to the surface thoughts, intuitions, and emotions that exist within us but have not yet found a fully recognizable form. Some ideas remain fluid, […]
BALENCIAGA HAUTE COUTURE PARIS: PICCIOLI BRINGS THE MAISON BACK TOWARD CRISTÓBAL
Pierpaolo Piccioli’s debut marks a return to classic couture, to volumes, to the architecture of the dress and to the highest memory of Balenciaga. All of it, however, inside the equatorial oven of a runway […]
LOUIS VUITTON WITH PHARRELL WILLIAMS: FROM THE FRENCH SALON TO POP CULTURE
With the Spring/Summer 2027 men’s collection, Louis Vuitton continues the path begun under the creative direction of Pharrell Williams, a figure who has brought into the French maison a cultural universe very different from the […]
TOD’S, ITALIAN LUXURY AS STATE OF THE ART, MATERIAL AND EXPRESSIVE POWER
At Villa Necchi Campiglio, during Milan Men’s Fashion Week, Tod’s presented the Spring/Summer 2027 men’s collection, “The Italian Wardrobe”. Not a simple sequence of garments, but a very precise story of living the Italian way: […]
ARMANI GOES BEYOND THE SS27 MEN’S SHOW AND STAGES THE WOMEN’S CRUISE
At the Giorgio Armani Spring/Summer 2027 show many observers will have noticed a particular element: alongside the menswear looks, several female models also walked. It was not a casual choice. Armani had officially announced a […]
PRADA, WHEN EXPERIMENTATION OVERTAKES THE SENSE OF THE PRODUCT AND OF IDENTITY
Prada remains a brand I deeply respect for its ability to hold together research, industry, vision and product. It is one of the few Italian brands that has managed to build a strong system, thanks […]
RALPH LAUREN: CONSISTENCY IS NOT A LIMIT, IT IS AN ASSET THAT MULTIPLIES
You can fill a wardrobe with different styles, loud brands, garments bought on the wave of the latest moment, only to find yourself shortly after with objects already worn out in perception, emptied of value […]
PITTI UOMO 110 CLOSES HOLDING STEADY. SS2027 MENSWEAR BETWEEN MARKET AND PRUDENCE
Pitti Uomo 110 is over, and SS2027 menswear moves from Florence to Milan, as per the calendar. Before looking at the Milanese week, however, we still have to read the balance sheet of the Fortezza […]
PITTI UOMO 110. FLORENCE LIGHTS UP THE NEW GRAMMAR OF MENSWEAR
At Pitti Uomo 110 a direction emerges clearly: menswear no longer limits itself to presenting garments, collections or accessories. More and more often it builds worlds. And perhaps this is exactly Pitti’s difference from other […]
ITALIAN MENSWEAR. THE MARKET NARROWS, VALUE IS REDEFINED
In mid-2026, Italian menswear shows a clear signal: the market is not simply slowing down, it is selecting. In the first two months of the year, according to Confindustria Moda data, Italian menswear exports fell […]
PITTI UOMO 110. MENSWEAR FACES ITS OWN REFLECTION
Pitti Uomo 110 is not just a trade show. It’s one of those moments when menswear returns to Florence not just to show off, but to understand something about itself. This edition’s theme, THE POOL, […]
DANIELE GERVASIO. WHEN CRAFT BECOMES ENTERPRISE
Meeting Daniele Gervasio brought me inside one of those Italian stories born from real work, family, product, and a vision built day by day. Not just a menswear company. This is the journey of a […]
ANTONIO MANCINELLI. THE ART OF READING FASHION WITHOUT GETTING TRAPPED
Antonio Mancinelli isn’t a name you can pin down with a single title. Sure, he’s a journalist, writer, professor, and fashion critic. But listing it like that sounds like a résumé. His path is far […]
THE STORY OF LEGO AND THE PERSEVERANCE OF OLE KIRK KRISTIANSEN
Before the brick, before plastic and even before the LEGO name, in the life of Ole Kirk Kristiansen there was fire. It was 1924 and Ole worked as a carpenter in Denmark. Two of his […]
LA MILANESA PRESENTS GIROTONDO, THE 2027 COLLECTION
You know how much I love telling the story of Italian excellence, especially when it comes from flair, personality and that capacity, all our own, of turning an object into a language. This is one […]
ITALIAN DESIGN STARTS MOVING AGAIN
The Italian furniture market is growing again. Not by much, but it grows. In 2025 the sector posts +1% and reaches 15.6 billion euros, after a weaker 2024. It is not an explosion, not a […]
LUXURY HAS CONSUMED ITS OWN DESIRE
After years of growth, rising price lists and brand overexposure, the sector is called to rediscover quality, measure and truth. By now many think it, and more and more observers are beginning to write it […]
ZEGNA IN MALIBU: LA VILLEGGIATURA AS A GLOBAL LANGUAGE
Malibu has a light you don’t easily forget. I have worked there too, with photography, and I know how generous that coast is: not only for the colors and the scenery, but for the energy, […]
