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MAIN NEWS by Alessandro SicuroJun 5, 202613:4820 September 2026
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HANDS OFF MICHAEL JACKSON

We watched the latest series. The feeling is clear. This isn’t a search for truth. The legal truth was already sought, debated, and established twenty years ago. In a real courtroom. After nearly five months […]

MAIN NEWS by Alessandro SicuroJun 5, 202611:2020 September 2026
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MADONNA IN TIMES SQUARE. SHE CELEBRATES THE POP RITUAL IN THE TEMPLE OF THE VISUAL ALGORITHM

    Trends, languages, music, and underground cultures now burn out at the speed of a bit. In the heart of a forest of screens, images, and messages fighting for every second of our attention, […]

MAIN NEWS by Alessandro SicuroJun 3, 202617:5120 September 2026
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ITALIAN TOURISM: OUR OIL IS BEAUTY, BUT WE NEED A BETTER SYSTEM

Years ago I wrote that tourism could be our oil. Read the article from 2013. It was a simple image. Maybe a bit strong. But it captured what Italy had right in front of its […]

MAIN NEWS by Alessandro SicuroJun 3, 202615:1620 September 2026
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A NATION DOESN’T JUST DEFEND ITS BORDERS IT DEFENDS ITS ASSETS

A nation doesn’t just defend its borders. It also defends what makes it recognizable, productive, desirable, and necessary in the world. For Italy, this means protecting a heritage that isn’t made of a single sector. […]

MAIN NEWS by Alessandro SicuroJun 1, 202615:4520 September 2026
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NICOLA NAIMOLI: WHEN VINTAGE BECOMES FASHION’S LIVING HISTORY

At Momo Vintage, Nicola Naimoli presents archive clothing as living matter. Memory of style. A form of contemporary culture. There’s a moment in fashion when a garment stops being just something to wear. It becomes […]

MAIN NEWS by Alessandro SicuroMay 24, 202612:39
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ANTHROPIC SHOOK THE WORLD WITH CLAUDE. NOW COMES MYTHOS, BUT IT’S TOO POWERFUL TO RELEASE

After bringing artificial intelligence into everyday work, Anthropic opens a new threshold: a model capable of reading software vulnerabilities with such power it could become an extraordinary defense or a dangerous weapon. Behind Anthropic lies […]

Fashion by Alessandro SicuroMay 24, 202603:3224 May 2026
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RALPH LAUREN, THE STRENGTH OF STAYING RALPH LAUREN

While part of the luxury world chases the noise of the moment, Ralph Lauren keeps growing by staying true to its own vision. I’ve been saying this for a while. Brands that last don’t change […]

MAIN NEWS by Alessandro SicuroMay 23, 202613:1722 June 2026
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AGAINST THE CURRENT. THE NEED FOR IDENTITY IN CONTEMPORARY STYLE

  I have been watching fashion from a slightly different angle lately. Not only the shows, the images, the campaigns, but the way people react to them. Something has changed in the relationship between the […]

sport by Alessandro SicuroMay 23, 202612:0523 May 2026
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THE AMERICA’S CUP STARTS AGAIN IN THE AMERICA’S CUP STARTS: THE FIRST STEP TOWARD NAPLES 2027

The preliminary regattas of the Louis Vuitton America’s Cup begin in the Gulf of Angels, with Luna Rossa also on the water with two Italian crews. Cagliari is once again at the center of international […]

Fashion by Alessandro SicuroMay 21, 202614:37
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AMERICA IS THE NEW SPACE OF DESIRE FOR EUROPE’S GREAT FASHION HOUSES

– The return of Europe’s great maisons to the United States is a meaningful signal. It’s not just about choosing spectacular locations or the desire to occupy new media landscapes. Behind this movement lies a […]

Fashion by Alessandro SicuroMay 18, 202618:1321 May 2026
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Event Calendar and Festivities of Pitti Uomo 110

FLORENCE, JUNE 15-18, 2026   Pitti Uomo 110 takes place in Florence from June 16 to 19, 2026. The theme of the edition is THE PITTI POOL, with the Fortezza da Basso as the center […]

Pictures by Alessandro SicuroMay 18, 202618:1021 May 2026
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The Most Interesting Accessories of Gucci Cruise 2027 at Times Square

In Gucci’s Cruise 2027 at Times Square, accessories are not simple styling details. They are the true recognition point of the collection, the place where the maison puts its most immediate codes back into circulation: […]

Pictures by Alessandro SicuroMay 18, 202618:0723 May 2026
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Gucci Cruise 2027 at Times Square

I am also tired of writing negative reviews about the brand I have loved most in Italian Made. Not because Gucci does not deserve criticism, not because the New York show does not raise profound […]

Pictures by Alessandro SicuroMay 18, 202617:5521 May 2026
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Pitti Uomo 110: Fashion Also Moves Between Dinners, Cocktails, and Relationships

Alongside shows and presentations, Florence becomes the worldly theater of the fashion system. Pitti Uomo 110 does not live only in the stands, in the shows, and in the official presentations. It also lives in […]

Pictures by Alessandro SicuroMay 18, 202617:4621 May 2026
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Outside the Stands: Menswear Tells Its Story Through Presences, Gestures, Details, and Characters

Every edition of Pitti Uomo has an official calendar, made up of shows, presentations, talks, special events, and invitation-only appointments. But then there exists another calendar, less written and perhaps even more photographed: that of […]

Economy & Finance by Alessandro SicuroMay 18, 202617:4323 May 2026
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Pitti Uomo 110: Simone Rocha and Kei Ninomiya Reshape Menswear

Two visions far from the classic idea of menswear: on one hand, the restless romanticism of Simone Rocha; on the other, the almost architectural construction of Kei Ninomiya. Pitti Uomo 110 thus confirms menswear as […]

Pictures by Alessandro SicuroMay 18, 202617:4021 May 2026
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Pitti Uomo 110: A Liquid Portrait of Menswear

“The Pool” is not only the visual theme of the new edition of Pitti Immagine Uomo, but a metaphor for contemporary menswear: a man facing his own reflection, seduced by the image and at the […]

Sports by Alessandro SicuroMay 18, 202617:3821 May 2026
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Internazionali di Roma 2026: When Tennis Becomes the Italy System

The Internazionali d’Italia 2026 confirm a transformation that is now evident: the Foro Italico tournament is no longer merely a great tennis competition, but a complex event capable of uniting sport, business, entertainment, hospitality, communication, […]

Fashion by Alessandro SicuroMay 18, 202617:3521 May 2026
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The End of the Solitary Designer: Father and Master of the Brand

When fashion becomes system, calculation, and the directing of desire. Maria Grazia Chiuri is right when she says the solitary designer no longer exists. The image of a designer locked in their tower, alone before […]

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