The prestige of time and the mastery of the hand—when fashion stops devouring itself and learns to last. Luxury used to feel like a closed room. Today it’s everywhere—global access, endless drops, infinite storefronts. And […]
FASHION MAGAZINE CLOSES. WHEN FASHION STORIES END, STORYTELLER SILENCES.
With this message, one of the most iconic and prestigious magazines that have covered the world of fashion for fifty years has closed its doors with immediate effect: “Dear readers, we close with sadness, but also with […]
WHEN THE SUPPLIER BRAND BECOMES THE FIRST COMPETITOR OF THE STORE THAT SELLS IT
In recent years, clothing stores in Italy have been facing challenges that go beyond declining consumption or general online competition. There’s a more subtle contradiction, less talked about, but profoundly destabilizing for those working in […]
GOLD AT THE CENTER OF THE NEW GLOBAL DEBATE
Back in 2013, in an article published on Alessandro Sicuro Comunication titled “The gold held by the Bank of Italy: who owns it?”[…]
ITALIAN FASHION STARTS AGAIN: THE RECOVERY IN THE THIRD QUARTER CHANGES THE PACE OF THE INDUSTRY
After months of uncertainty and eight consecutive quarters of decline, the Italian fashion industry is finally seeing a turnaround. The data for the third quarter of 2025 speak clearly: turnover in the core sectors—textiles, clothing, […]
BRUNELLO, THE GENTLE VISIONARY — THE MAN, THE IDEA, THE FILM
– My perspective on an entrepreneur who transformed capitalism into a project of industrial humanism: a self-made man, listed on the stock exchange and faithful to the numbers, but who always put people, the Solomeo […]
PITTI UOMO 109 – FLORENCE LIGHTS UP THE MOTION, THE MOVEMENT THAT DESIGNS THE TREND
Pitti Uomo returns to the Fortezza da Basso from January 13 to 16, 2026, inaugurating its 109th edition with a theme that perfectly captures the current state of affairs: Motion . A broad, almost cinematic concept, it […]
GUCCI 1995 , TOM FORD’S REVOLUTION, THAT CHANGED THE FATE OF THE MAISON
– By the mid-1990s, Gucci was a tired giant. The house possessed an immense legacy, but had lost its voice, direction, and desire. Tom Ford, who had long since joined the company and was appointed […]
GENIUS TRICKS FOR CAPTURING DREAM IMAGES
– There’s a simple gesture, almost disarming in its modesty, that many geniuses used on evenings when they wanted to capture the images of their dreams before they faded. An ancient and surprisingly effective trick […]
What did Burry and Buffett understand? Signals to decipher in global finance
– A reflection on the choices and movements that are changing the way we read the markets. No forecasts, no actionable advice: just a thoughtful analysis of the signals coming from the most experienced players. […]
JAY KELLY – THE TRUTH THAT REMAINS WHEN THE MYTH FADES
– After Jay Kelly ‘s Venice premiere , in that strange suspended atmosphere where a film still seems to vibrate before truly belonging to the world, I finally had the chance to rewatch it calmly, at home. […]
DOES EXCESS TECHNOLOGY BOOST PRODUCTIVITY OR HOLD IT BACK?
– When technology helps — and when it gets in the way In theory, the more digital tools we have, the more productive we become. In practice, it often works the other way around. Modern […]
GENERATION GUCCI — A PRE-FALL 2026 COLLECTION FROM THE ARCHIVE, BUT WHERE IS THE NEW?
– GENERATION GUCCI I’d stopped being excited about Gucci for too long. Every time I received a notification from the agencies, the reaction was always the same: the new Gucci has come out, fine, […]
CHANEL – BLAZY BRINGS THE MAISON TO THE WORLD’S MOST LIVELY METRO
– Chanel never chooses a location by chance, and Matthieu Blazy demonstrates this with almost provocative ease: for the 2026 Métiers d’art collection, he takes New York and brings it precisely to where its rawest […]
PERGOLE TORTE: THE STUBBORN ELEGANCE OF PURE SANGIOVESE
The first time I tasted Le Pergole Torte 2018, it was one of those situations where you taste it without too many expectations, the bottle just uncorked, the wine still closed, restrained, almost shy. My reaction, true […]
HAVE YOU SEEN WHAT’S HAPPENING IN NEW YORK? FOR $9,999 YOU CAN “HAVE AN OPTIMIZED CHILD”
– New York has become a laboratory where something is happening that, until recently, we would have relegated to science fiction. Billboards from the biotech startup Nucleus Genomics have appeared on the subway walls , with a […]
LUXURY IS UNDERGOING A DEEP TRANSFORMATION: FROM THE LUXURY OF APPEARANCE TO THE LUXURY OF BEING
– The high-end supercycle is over: the decline of status symbols and the rise of unique experiences are redefining desires, identities, and new forms of contemporary exclusivity. The high-end world is undergoing the most profound […]
One of the most gripping parodies in cinema and, paradoxically, one of the most beautiful films ever made.
Network ( 1976), directed by Sidney Lumet, is one of those works that defies labels. They call it satire, they call it a parody of the American television system, but the truth is that it […]
ARMANI AFTER ARMANI: A FLAWLESS TRANSITION. THE NEW BOARD PROVES HE HAD A CLEAR VISION UNTIL THE VERY END
Armani’s genius endured to his final day. The succession at Armani has not been an improvised move, nor a race against time. On the contrary, it confirms how Giorgio Armani remained fully lucid—until his last […]
Sure-com America 