Prada remains a brand I deeply respect for its ability to hold together research, industry, vision and product. It is one of the few Italian brands that has managed to build a strong system, thanks […]
RALPH LAUREN: CONSISTENCY IS NOT A LIMIT, IT IS AN ASSET THAT MULTIPLIES
You can fill a wardrobe with different styles, loud brands, garments bought on the wave of the latest moment, only to find yourself shortly after with objects already worn out in perception, emptied of value […]
PITTI UOMO 110 CLOSES HOLDING STEADY. SS2027 MENSWEAR BETWEEN MARKET AND PRUDENCE
Pitti Uomo 110 is over, and SS2027 menswear moves from Florence to Milan, as per the calendar. Before looking at the Milanese week, however, we still have to read the balance sheet of the Fortezza […]
PITTI UOMO 110. FLORENCE LIGHTS UP THE NEW GRAMMAR OF MENSWEAR
At Pitti Uomo 110 a direction emerges clearly: menswear no longer limits itself to presenting garments, collections or accessories. More and more often it builds worlds. And perhaps this is exactly Pitti’s difference from other […]
ITALIAN MENSWEAR. THE MARKET NARROWS, VALUE IS REDEFINED
In mid-2026, Italian menswear shows a clear signal: the market is not simply slowing down, it is selecting. In the first two months of the year, according to Confindustria Moda data, Italian menswear exports fell […]
PITTI UOMO 110. MENSWEAR FACES ITS OWN REFLECTION
Pitti Uomo 110 is not just a trade show. It’s one of those moments when menswear returns to Florence not just to show off, but to understand something about itself. This edition’s theme, THE POOL, […]
DANIELE GERVASIO. WHEN CRAFT BECOMES ENTERPRISE
Meeting Daniele Gervasio brought me inside one of those Italian stories born from real work, family, product, and a vision built day by day. Not just a menswear company. This is the journey of a […]
ANTONIO MANCINELLI. THE ART OF READING FASHION WITHOUT GETTING TRAPPED
Antonio Mancinelli isn’t a name you can pin down with a single title. Sure, he’s a journalist, writer, professor, and fashion critic. But listing it like that sounds like a résumé. His path is far […]
THE STORY OF LEGO AND THE PERSEVERANCE OF OLE KIRK KRISTIANSEN
Before the brick, before plastic and even before the LEGO name, in the life of Ole Kirk Kristiansen there was fire. It was 1924 and Ole worked as a carpenter in Denmark. Two of his […]
LA MILANESA PRESENTS GIROTONDO, THE 2027 COLLECTION
You know how much I love telling the story of Italian excellence, especially when it comes from flair, personality and that capacity, all our own, of turning an object into a language. This is one […]
ITALIAN DESIGN STARTS MOVING AGAIN
The Italian furniture market is growing again. Not by much, but it grows. In 2025 the sector posts +1% and reaches 15.6 billion euros, after a weaker 2024. It is not an explosion, not a […]
LUXURY HAS CONSUMED ITS OWN DESIRE
After years of growth, rising price lists and brand overexposure, the sector is called to rediscover quality, measure and truth. By now many think it, and more and more observers are beginning to write it […]
ZEGNA IN MALIBU: LA VILLEGGIATURA AS A GLOBAL LANGUAGE
Malibu has a light you don’t easily forget. I have worked there too, with photography, and I know how generous that coast is: not only for the colors and the scenery, but for the energy, […]
ZEGNA IN MALIBU: LA VILLEGGIATURA AS A GLOBAL LANGUAGE
Malibu has a light you don’t easily forget. I have worked there too, with photography, and I know how generous that coast is: not only for the colors and the scenery, but for the energy, […]
ERASMO BUGLIONE: COMMERCIAL DIRECTION IN FASHION, BUSINESS, AND NETWORKING
– Some professionals don’t just belong to a product. They belong to the system that brings that product to market. Erasmo Buglione is one of them. His profile spans commercial direction, sales network development, […]
HANDS OFF MICHAEL JACKSON
We watched the latest series. The feeling is clear. This isn’t a search for truth. The legal truth was already sought, debated, and established twenty years ago. In a real courtroom. After nearly five months […]
MADONNA IN TIMES SQUARE. SHE CELEBRATES THE POP RITUAL IN THE TEMPLE OF THE VISUAL ALGORITHM
Trends, languages, music, and underground cultures now burn out at the speed of a bit. In the heart of a forest of screens, images, and messages fighting for every second of our attention, […]
ITALIAN TOURISM: OUR OIL IS BEAUTY, BUT WE NEED A BETTER SYSTEM
Years ago I wrote that tourism could be our oil. Read the article from 2013. It was a simple image. Maybe a bit strong. But it captured what Italy had right in front of its […]
A NATION DOESN’T JUST DEFEND ITS BORDERS IT DEFENDS ITS ASSETS
A nation doesn’t just defend its borders. It also defends what makes it recognizable, productive, desirable, and necessary in the world. For Italy, this means protecting a heritage that isn’t made of a single sector. […]
