This morning at 9:30, Max Mara presented its Spring Summer 2027 collection in Milan, titled “Far Horizon”. A collection that does not try to rewrite the language of the brand, but to shift its point of view. The work starts once again from what Max Mara knows well and does best: construction, proportions, tailoring, control of form and fit. Here, however, the language becomes lighter, volumes open up and structure enters a more summery dimension without losing precision.
Ian Griffiths, creative director of the house, keeps working on a very strong stylistic signature without turning it into a constant quotation of the archive. It is an important step, especially in a season when many brands are changing direction, creative directors and references. Max Mara does not start from scratch: it works on its own structure and carries it forward.
The collection comes alive through the garments: long trench coats, blazers, wide high-waisted trousers, tailored shorts, white shirts, slip dresses, tops and vests build a very precise wardrobe. The belt returns often and becomes part of the construction: it cinches the waist, breaks up the volumes and defines the proportions. The palette moves between camel, tobacco, sand, taupe, beige, brown, black, white and powder pink, with sharper contrasts entrusted mainly to dark belts, tall boots and essential accessories.
The relationship between structure and lightness is particularly interesting. Tailored fabrics and more compact surfaces are paired with light, sheer, almost weightless materials. Some trench coats keep every element of the classic garment but are emptied of their weight; elsewhere, glossy surfaces, fine knits and more technical constructions appear. Even when the body is revealed through shorts, bodysuits, deep necklines or more fitted dresses, the construction remains controlled.
The looks work very well because they do not feel like runway exercises. These are clothes designed to be worn, with precise proportions and a fit that remains one of the house’s great strengths. “Far Horizon” thus works as a synthesis of the whole: the horizon shifts as you move, but it never disappears. Max Mara does the same: it changes its point of view, lightens, opens up, alters proportions, yet stays within a very clear line.
Spring Summer 2027 thus confirms a precise strategy: moving forward without losing its own measure.
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Alessandro Sicuro
Brand Strategist | Photographer | Art Director | Project Manager
Alessandro Sicuro Comunication
