Once again, Antonio Marras does not simply stage a collection. He builds a world and then lets the clothes move through it. For Spring Summer 2027, the Giardino Vincenzo Muccioli in Milan becomes almost a […]
Author: Alessandro Sicuro
Alessandro Sicuro is an independent digital journalist, editorial author and SNASIC-accredited photographer based in Florence, working across Italy and internationally. His work explores Made in Italy from the inside — from the runways and ateliers to the artisans, creative processes and ideas shaping contemporary fashion, culture and innovation.
Founder and Editorial Director of Alessandro Sicuro Comunication and Sure-com America, he leads an independent editorial platform reaching readers in 54 countries. Accredited at Pitti Uomo and the Milan, Paris and New York Fashion Weeks, Sicuro brings together the eye of a photographer, the perspective of an art director and the strategic discipline of a brand and media professional.
FENDI SPRING SUMMER 2027 BY MARIA GRAZIA CHIURI
Fendi Spring Summer 2027 at Milan Fashion Week: Maria Grazia Chiuri’s collection between volume, material and freedom. A different Fendi.
JIL SANDER, WHEN MINIMALISM STOPS BEING RIGOR AND BECOMES MOVEMENT
This morning Jil Sander presented in Milan its Spring/Summer 2027 collection, women’s and men’s, designed by Simone Bellotti. The show was scheduled at 10:30 on the second day of Milan Fashion Week. I chose these […]
VOGUE WORLD MILAN: THE FUTURE IS “MADE BY HAND”
Vogue World travels from one fashion capital to another. After New York, London, Paris and Los Angeles, it has arrived in Milan, in the Galleria Vittorio Emanuele II. I have already written about the faces […]
PRADA, THE LAND OF WOMEN IN SKIRTS
Looking at Prada’s new collection, one image came straight to mind: the land of women in skirts. Different women, different skirts, different ways of being feminine. And maybe that’s what struck me most about Miuccia […]
VOGUE WORLD MILAN 2026: TONIGHT I SAW AN IMAGE I HAD IMAGINED COME TO LIFE
On September 4, while writing about Milan Fashion Week, I imagined a major fashion show taking place inside the Galleria Vittorio Emanuele II. I did so for a very simple reason: I believe it […]
AMERICA’S CUP IN NAPLES: THIS WEEK THE ROAD TO 2027 TRULY BEGINS
From September 24 to 27, Naples starts to truly breathe the America’s Cup. We are not yet at the challenge that will award the trophy, which comes in 2027, but this week in the Gulf […]
MILAN FASHION WEEK 2026: IT’S NOT JUST ABOUT THE SHOWS. IT’S FASHION DICTATING ITS OWN STYLE
From September 22 to 28, Milan is back at the center of international fashion with the Spring/Summer 2027 Fashion Week. There are 203 events on the calendar, between shows, presentations and other happenings. That’s a […]
PROJECT PANAMA: WHY ANTHROPIC DIGITIZED AND DESTROYED MILLIONS OF BOOKS
Anthropic’s Project Panama is making headlines these days. One detail in particular is hard to ignore: millions of books bought, cut apart, scanned, and then sent to recycling to feed artificial intelligence systems. But if […]
THE POINT ISN’T TO WEAKEN REFLECTION. THE POINT IS TO UNDERSTAND WHERE THOUGHT MUST GO.
About yesterday’s article, there’s one point I keep coming back to. They tell us that increasingly powerful systems could, within a few years, become a threat to humanity. It’s a scenario that deserves attention, certainly. […]
WHEN AI BUILDERS TELL US AI IS DANGEROUS: REALITY OR NARRATIVE?
The story got really interesting—and in some ways troubling—when Jacob Coxon, 27, a researcher who worked first at OpenAI and then at Anthropic, decided to leave with a pretty heavy statement: we are building increasingly […]
WHITE MILANO: FASHION, RESEARCH AND TRENDS IN A SINGLE DISTRICT
During Milan Fashion Week the city changes pace. Shows, presentations, events, showrooms, palaces, industrial spaces, locations that change every time. It is a diffuse kind of fashion, constantly moving around Milan and forcing operators, press […]
HERMÈS VS LOUIS VUITTON: TWO IDEAS OF LUXURY, TWO IDEAS OF POWER
The story between LVMH and Hermès has resurfaced once again and, beyond the financial aspects, it says a lot about two different ways of understanding luxury. Reuters has reconstructed court documents showing that as early […]
LONDON STARTS OVER FROM MEMORY. FROM SWINGING LONDON TO A NEW IDENTITY
LFW London Fashion Week kicked off on September 17. The first collections already show some interesting signals. Not a clear direction yet. Probably not even fully conscious. But something seems to be moving: London is […]
MILAN FASHION WEEK: BEYOND THE RUNWAYS, THE SUPPLY CHAIN DESERVES MORE RECOGNITION
From September 22 to 28, Milan returns to the center of international fashion with Spring/Summer 2027. The calendar is very packed and confirms how Fashion Week has become something more than the runway alone. Today […]
TOMMY HILFIGER BETWEEN URBAN SPORTSWEAR AND CLASSIC: NEW YORK FASHION WEEK, AMERICAN FASHION AND POP CULTURE
Tommy Hilfiger has always been a bit of a mystery to me. A powerhouse American brand. Instantly recognizable. With a significant history. Yet I’ve always struggled to really place it. On one side, […]
WHEN AUDIOVISUAL BECOMES A SYSTEM: WHAT’S LEFT OF THE WORK?
At the peak of image dematerialization, Christopher Nolan’s Odyssey chooses the extreme physicality of IMAX film. But it would be a mistake to turn this into nostalgic praise for analog. Nolan isn’t going backward. He […]
MICHAEL KORS, WHEN FASHION BECOMES ARCHITECTURE
At New York Fashion Week, Michael Kors brings Spring-Summer 2027 to the runway. He starts not with decoration, but with form. The reference is American modernism. Think Alexander Calder, Carmen Herrera, Ellsworth Kelly. Clean geometry, […]
THE QUESTIONS WE NEED TO ASK ABOUT GENERATIVE AI
HOW MUCH AGI SCARES US For years the debate on artificial intelligence focused on an almost philosophical question: could a machine ever think, create, or reason like a human being? Today that question is starting […]
