The last project written by Bernardo Bertolucci, alongside Ilaria Bernardini and Ludovica Rampoldi, hits the screen as The Echo Chamber, directed by Andrea Pallaoro. The cast includes Susan Sarandon, Luca Marinelli, and Alicia Vikander. Susan […]
Category: MAIN NEWS
OASIS IN VENICE FOR THE DON’T LOOK BACK IN ANGER DOCUMENTARY PREMIERE. NEVER HAS A TITLE BEEN MORE FITTING.
Oasis arrives at the Venice Film Festival with Oasis: Don’t Look Back in Anger. The documentary is directed by Dylan Southern and Will Lovelace. It chronicles one of the most anticipated musical comebacks in […]
GEORGE CLOONEY IN VENICE. A GOLDEN LION FOR ALMOST THIRTY YEARS OF CINEMA
George Clooney has returned to Venice to receive the Golden Lion for Lifetime Achievement. Not to accompany a new film, but to be celebrated for a career that now spans almost thirty years of cinema. […]
LUXURY IS GROWING AGAIN BECAUSE IT WAS FORCED TO GO BACK TO DOING LUXURY
The luxury market is showing some signs of growth again. We are certainly not back to the years immediately after the pandemic, when it seemed everything could rise without limits, but something is moving. LVMH […]
SEPTEMBER, FASHION RETURNS TO THE RUNWAY. BUT THE MARKET DEMANDS ANSWERS
September has never been just about Fashion Week. It’s the moment when international fashion returns to the spotlight. More importantly, it’s when the gap between storytelling and actual sales gets measured. The image I created […]
THE WORLD IS RACING TOWARD DIGITAL PLATFORMS, BUT BROADCAST NETWORKS MUST RETHINK THEIR ROLE
Distribution isn’t enough. The new media game is about maintaining identity, recognition, and audience connection as content travels across platforms, markets, and viewing models. BBC, Rai, RaiPlay, and other major broadcasters aren’t just channels. They […]
WHO DECIDES IF YOU’LL REACH THE CONSUMER? AI IS BECOMING THE NEW MARKET GATEKEEPER
Last March I wrote that the market was changing its rules. Gradually, being on Google wouldn’t be enough anymore. Having a well-ranked site or showing up in top search results wouldn’t cut it. The core […]
COMMUNICATING MORE DOESN’T MEAN COMMUNICATING BETTER. SOCIAL MEDIA MUST BE USED WITH INTELLIGENCE
In 2024 I wrote an article starting from some reflections by Seth Godin on the future of marketing, observing how authenticity, quality and long-term strategies would end up counting more and more compared to the […]
RUNNING, JOGGING, WALKING. YOUR BODY NEEDS TO MOVE
AEROBIC ACTIVITIES ARE ESSENTIAL FOR BODY AND MIND Walking, running, jogging. Simple activities. Almost basic. That’s exactly why they’re often underestimated. No gyms needed. No machines or special facilities. Just step outside and start moving. […]
BREAKING THE CHAINS OF HOMOGENIZATION: THE POWER OF UNIQUENESS IN A UNIFORM WORLD
Never before have we had so many tools to express ourselves, tell our story, show who we are and reach others. And yet this enormous possibility of communicating seems to have produced a paradox: while […]
BRAND IDENTITY SHOWS IN COMMUNICATION CHOICES
A brand is not just what it says about itself. It is mainly what it chooses to show, how it chooses to show it, and how consistently it maintains that choice over time. Identity comes […]
AFTER VACATION: HOW TO REORGANIZE YOUR THOUGHTS BEFORE GETTING BACK TO WORK
Vacation is over. Within hours, everything changes again. Phone calls resume. Emails pile up. The calendar fills back in. Suddenly, we’re caught in rhythms that felt distant just days ago. That’s when the urge to […]
GARETH JONES, ORWELL AND HUXLEY: THREE FREE THINKERS WHO SAW THE MATRIX COMING
This is the thread that connects them. All three, in different ways, refused to serve the most convenient narrative. Jones chose to see with his own eyes. He bore witness to what others preferred to […]
WINNING MARKETING STRATEGIES: THE VIRAL IDEA
From word of mouth to specialization: why standing out matters even more today How does an idea that can circulate, be repeated and become recognizable come to life? And why do some manage to get […]
BRANDING. IT’S WHAT STAYS IN THE CONSUMER’S MIND.
“Your brand is how your customer perceives you.” In the end, branding comes down to this. You can have a beautiful logo. Flawless communication. Polished images and major campaigns. But what really matters is what […]
IDENTITY FIRST, THEN STORYTELLING, THEN AMPLIFICATION. BUT A BRAND ISN’T BORN ON SOCIAL MEDIA
Some misconceptions to overcome if you want to understand how brand identity, reputation, and reach are truly built When people talk about launching a brand today, their minds jump straight to social media. It makes […]
ALIEN ARTIFACTS: WHEN THE PAST SEEMS AHEAD OF THE PRESENT
Some artifacts belong to history. Others seem to resist it. Objects, carvings, and mechanisms from ancient times keep challenging the story we thought we knew. So the question arises naturally: how much do we really […]
TODAY WE HAVE ALL THE ANSWERS—BUT DO WE STILL KNOW HOW TO ASK QUESTIONS?
For centuries, the problem was finding information. Today, it’s almost the opposite: we have too much. It arrives constantly. From everywhere. Often before we’ve even processed what came before. This is a new condition. It’s […]
“CENTRO DI GRAVITÀ PERMANENTE”: WE’VE BEEN SINGING IT FOR FORTY YEARS, BUT BATTIATO WAS TALKING TO US ABOUT GURDJIEFF
For more than forty years we have been singing “cerco un centro di gravità permanente” (“I’m looking for a permanent center of gravity”). A line that has entered common language, almost proverbial. But behind those […]
