This morning at 10:30, Genny presented its Spring Summer 2027 collection in Milan under the creative direction of Sara Cavazza Facchini. A collection of 43 looks built on femininity, lightness and decoration, with a very […]
Category: Fashion
ANTONIO MARRAS, A HANDCRAFTED COLLECTION MADE OF MEMORY
Once again, Antonio Marras does not simply stage a collection. He builds a world and then lets the clothes move through it. For Spring Summer 2027, the Giardino Vincenzo Muccioli in Milan becomes almost a […]
FENDI SPRING SUMMER 2027 BY MARIA GRAZIA CHIURI
Fendi Spring Summer 2027 at Milan Fashion Week: Maria Grazia Chiuri’s collection between volume, material and freedom. A different Fendi.
JIL SANDER, WHEN MINIMALISM STOPS BEING RIGOR AND BECOMES MOVEMENT
This morning Jil Sander presented in Milan its Spring/Summer 2027 collection, women’s and men’s, designed by Simone Bellotti. The show was scheduled at 10:30 on the second day of Milan Fashion Week. I chose these […]
VOGUE WORLD MILAN: THE FUTURE IS “MADE BY HAND”
Vogue World travels from one fashion capital to another. After New York, London, Paris and Los Angeles, it has arrived in Milan, in the Galleria Vittorio Emanuele II. I have already written about the faces […]
PRADA, THE LAND OF WOMEN IN SKIRTS
Looking at Prada’s new collection, one image came straight to mind: the land of women in skirts. Different women, different skirts, different ways of being feminine. And maybe that’s what struck me most about Miuccia […]
VOGUE WORLD MILAN 2026: TONIGHT I SAW AN IMAGE I HAD IMAGINED COME TO LIFE
On September 4, while writing about Milan Fashion Week, I imagined a major fashion show taking place inside the Galleria Vittorio Emanuele II. I did so for a very simple reason: I believe it […]
MILAN FASHION WEEK 2026: IT’S NOT JUST ABOUT THE SHOWS. IT’S FASHION DICTATING ITS OWN STYLE
From September 22 to 28, Milan is back at the center of international fashion with the Spring/Summer 2027 Fashion Week. There are 203 events on the calendar, between shows, presentations and other happenings. That’s a […]
PITTI UOMO 110. MENSWEAR FACES ITS OWN REFLECTION
Pitti Uomo 110 is not just a trade show. It’s one of those moments when menswear returns to Florence not just to show off, but to understand something about itself. This edition’s theme, THE POOL, […]
DANIELE GERVASIO. WHEN CRAFT BECOMES ENTERPRISE
Meeting Daniele Gervasio brought me inside one of those Italian stories born from real work, family, product, and a vision built day by day. Not just a menswear company. This is the journey of a […]
RALPH LAUREN, THE STRENGTH OF STAYING RALPH LAUREN
While part of the luxury world chases the noise of the moment, Ralph Lauren keeps growing by staying true to its own vision. I’ve been saying this for a while. Brands that last don’t change […]
AMERICA IS THE NEW SPACE OF DESIRE FOR EUROPE’S GREAT FASHION HOUSES
– The return of Europe’s great maisons to the United States is a meaningful signal. It’s not just about choosing spectacular locations or the desire to occupy new media landscapes. Behind this movement lies a […]
Event Calendar and Festivities of Pitti Uomo 110
FLORENCE, JUNE 15-18, 2026 Pitti Uomo 110 takes place in Florence from June 16 to 19, 2026. The theme of the edition is THE PITTI POOL, with the Fortezza da Basso as the center […]
The End of the Solitary Designer: Father and Master of the Brand
When fashion becomes system, calculation, and the directing of desire. Maria Grazia Chiuri is right when she says the solitary designer no longer exists. The image of a designer locked in their tower, alone before […]
THE DEVIL NO LONGER WEARS PRADA. TODAY, THE SYSTEM WEARS THE LOOK OF POWER
When The Devil Wears Prada came out, the title worked because everyone understood the joke. Prada was not just a brand name. It was a signal. It suggested a certain kind of power: cold, intelligent, […]
FASHION KNOWS ITS DISEASE, BUT KEEPS CHOOSING THE WRONG CURE
IF LUXURY IS SUFFERING, WHY DOES IT KEEP HURTING ITSELF? The diagnoses exist. The problem? Many maisons keep choosing cures that worsen the disease. Unsuitable creatives. Managers without vision. Archives used as crutches. DNA violated […]
TOP-PERFORMING SECTORS: SPORTSWEAR OUTPACES LUXURY AND SETS FASHION’S NEW RHYTHM
According to the new Mediobanca Global Fashion System report, sportswear is now the most dynamic sector in international fashion. Luxury remains the most profitable segment. But sportswear is moving faster in revenue growth, employment, and […]
LP NAME LA STRUTTURA, VISIBLE GROWTH AND A VISION THAT KEEPS DELIVERING
Yesterday I wrote some thoughts on LP NAME La Struttura. I focused on Lorenzo Pistolesi’s entrepreneurial quality. Today, back on-site and fully immersed in the event, those impressions became even more concrete. I walked into […]
FOR LUXURY BRANDS, REPRICING IS NO LONGER A CHOICE—IT’S A NECESSITY
After years of hikes, prices have hit thresholds that are hard to sustain. Consumers no longer see them as justified. In recent years, luxury has relied on an obvious playbook: raise prices to fuel growth […]
