Milan has just switched off the lights and Paris is already under way. The Fashion Week dedicated to Spring/Summer 2027 began on September 28 and runs until October 6, with 68 shows and 33 presentations. […]
Tag: MILAN FASHION WEEK
MILAN FASHION WEEK, THE RUNWAYS GO DARK. WHAT REALLY REMAINS?
Today, September 28, Milan Fashion Week Spring/Summer 2027 officially comes to a close. The major shows are over, and the final day leaves room above all for digital. After seven days and 203 appointments — […]
MILAN FASHION WEEK, BUYERS APPROVE. NOW ALL EYES TURN TO ORDERS
Milan Fashion Week Spring/Summer 2027 closes with a positive sentiment. Buyers speak of more concrete, recognizable, product-focused collections, while attendance was particularly high. Carla Cereda of Biffi highlights how consistent the proposals were with their […]
DOLCE&GABBANA SS27, WHEN MADE IN ITALY BECOMES STORYTELLING
In a Milan Fashion Week marked by changes of creative direction, repositionings and new grammars, Dolce&Gabbana keeps doing something more difficult: remaining recognizable without standing still. The Spring/Summer 2027 collection starts again from a precise […]
ERMANNO SCERVINO SS27, FEMININITY RETURNS TO CENTER STAGE
Ermanno Scervino brings to Milan Fashion Week a collection that puts back at the center something only seemingly simple: a garment should enhance the person wearing it, not replace her. This is the starting point […]
GUCCI SS27: WHEN EXASPERATION BECOMES LANGUAGE
I swear I watched this show several times, because I wanted to understand where Demna wanted to take Gucci. In the end I found a key, and it is very clear: exasperation. Everything is pushed […]
TOD’S, THE CODE LIES IN THE DETAILS
This morning Tod’s opened the day at Milan Fashion Week with Matteo Tamburini’s Spring Summer 2027 collection and, looking at it, the first thing that came to mind was very simple: some brands need to […]
CAVALLI, THE PLEASURE OF BEING CAVALLI AGAIN
I really liked yesterday’s show, and not only for the clothes. I was glad to find again an atmosphere that belongs deeply to the history of Cavalli: the lights, the set, the very way the […]
ETRO, A RUNWAY OF LIGHT, PAISLEY AND LIGHTNESS
Etro brings to the runway a collection that seems to be crossed by light and movement. There is no rigidity, no forced construction. Instead, there is a fluid, soft, almost natural narrative that starts from […]
MAX MARA, “FAR HORIZON”: SPRING SUMMER 2027
This morning at 9:30, Max Mara presented its Spring Summer 2027 collection in Milan, titled “Far Horizon”. A collection that does not try to rewrite the language of the brand, but to shift its point […]
GENNY, SPRING SUMMER 2027 BETWEEN FLOWERS, SHEER FABRICS AND NEW PROPORTIONS
This morning at 10:30, Genny presented its Spring Summer 2027 collection in Milan under the creative direction of Sara Cavazza Facchini. A collection of 43 looks built on femininity, lightness and decoration, with a very […]
ANTONIO MARRAS, A HANDCRAFTED COLLECTION MADE OF MEMORY
Once again, Antonio Marras does not simply stage a collection. He builds a world and then lets the clothes move through it. For Spring Summer 2027, the Giardino Vincenzo Muccioli in Milan becomes almost a […]
FENDI SPRING SUMMER 2027 BY MARIA GRAZIA CHIURI
Fendi Spring Summer 2027 at Milan Fashion Week: Maria Grazia Chiuri’s collection between volume, material and freedom. A different Fendi.
JIL SANDER, WHEN MINIMALISM STOPS BEING RIGOR AND BECOMES MOVEMENT
This morning Jil Sander presented in Milan its Spring/Summer 2027 collection, women’s and men’s, designed by Simone Bellotti. The show was scheduled at 10:30 on the second day of Milan Fashion Week. I chose these […]
VOGUE WORLD MILAN: THE FUTURE IS “MADE BY HAND”
Vogue World travels from one fashion capital to another. After New York, London, Paris and Los Angeles, it has arrived in Milan, in the Galleria Vittorio Emanuele II. I have already written about the faces […]
PRADA, THE LAND OF WOMEN IN SKIRTS
Looking at Prada’s new collection, one image came straight to mind: the land of women in skirts. Different women, different skirts, different ways of being feminine. And maybe that’s what struck me most about Miuccia […]
VOGUE WORLD MILAN 2026: TONIGHT I SAW AN IMAGE I HAD IMAGINED COME TO LIFE
On September 4, while writing about Milan Fashion Week, I imagined a major fashion show taking place inside the Galleria Vittorio Emanuele II. I did so for a very simple reason: I believe it […]
PRADA: EXPERIMENTATION REWRITES THE BRAND’S STYLE RULES AND OPENS UP TO A NEW IDENTITY
EVOLUTION OR EXPERIMENTATION? THE BRAND REDEFINES THE DNA OF ITS STYLE Prada’s Fall/Winter 2025 runway, curated by Miuccia Prada and Raf Simons, presented a collection that challenges conventions and breaks established norms. From floral […]
Gucci, Sportmax stage surprising shows in Milan
On Friday, Milan Fashion Week’s third day, designers boldly competed, showing weird and unusual Spring/Summer 2023 collections. Two labels in particular explored the notion of otherness. Gucci focused on identity with a show starring twins, while Sportmax worked on sensations, […]
