BOTTEGA VENETA Louise Trotter’s arrival as creative director of Bottega Veneta was fraught with expectations—to inherit Blazy’s legacy, maintain the brand’s direction, and bring a fresh vision. With her Spring/Summer 2026 show, she took a […]
DOLCE & GABBANA: PAJAMAS BECOME A MANIFESTO OF DREAMS, LINGERIE, AND AN UNBETRAYED BAROQUE DNA
DOLCE & GABBANA Style, sensuality, and fantasy: the duo’s new show plays with excesses of creativity, perhaps too much combination of styles and colors, but remains faithful to its own code. Dolce & Gabbana’s Spring/Summer […]
VERSACE SS26 MFW — AN “IN-HOUSE” DEBUT BETWEEN THE 80s AND RESTRAINED SEDUCTION
VERSACE SS26 At Milan Fashion Week, Dario Vitale’s first act as creative director of Versace opts for intimacy. No traditional catwalk: instead, a journey through the halls of the Pinacoteca Ambrosiana, as if the audience […]
PRADA, THE NEW UNIFORM IS A MIX OF FREEDOM AND PRACTICALITY
PRADA At Milan Fashion Week, Miuccia Prada and Raf Simons presented their Spring/Summer 2026 collection, transforming the very idea of a uniform. No longer a rigid code, but a mosaic of possibilities: patchwork skirts, work […]
ROBERTO CAVALLI: PUGLISI TRANSFORMS GOLD INTO NARRATIVE LANGUAGE
ROBERTO CAVALLI A monochromatic catwalk that evokes ancient glories and modern obsessions At Milan Fashion Week, Roberto Cavalli showcased a clear choice: gold as a single vocabulary. Not a detail, not a parenthesis, but […]
LORO PIANA CLASSICS THAT DIALOGUE WITH MODERN ART
THEIR PLANE The real protagonist of the Loro Piana presentation for Spring/Summer 2026 was not only the collection, but the location chosen to showcase it: Palazzo Citterio , a recently reopened space in Milan and now […]
BRERA WELCOMES ARMANI WITH: MILAN FOR LOVE
With the start of Milan Fashion Week, Brera becomes a stage for remembrance. The Pinacoteca hosts “Giorgio Armani: Milan, for Love,” an exhibition celebrating fifty years of vision and materiality. More than one hundred creations, […]
NUMBER 21. THE ART OF “DRESSING FEMININITY” BY ALESSANDRO DELL’ACQUA
GIVING SHAPE TO FEMININITY N21 isn’t a debut, and it’s no flash in the pan: born in 2009, Alessandro Dell’Acqua’s project has established itself over the past fifteen years as one of the pinnacles of […]
FENDI SIGNS MFW 2025 WITH ITS SS26: SCULPTED LEATHER, FUR BANDS AND EMBELLISHED TOUCHES OF COLOR
FENDI Spring/Summer 2026 by Silvia Venturini Fendi. Keyword: lightness. From the first hem to the accessory detail, this collection defines a modern sporty-chic that doesn’t want to be ostentatious, but strips away formality to express […]
JIL SANDER, COLLEZIONE SPRING SUMMER 2026
Simone Bellotti | keyword: cleaning In the world of debuts, Simone Bellotti’s debut at Jil Sander already generated anticipation—not so much from distant curiosity, but from the kind that throbs in genuine anticipation. Bellotti, with […]
THIS IS A SUCCESS STORY WORTH TELLING
In 2016, Sofia Amoruso was America’s richest self-made billionaire under the age of 40. At just 32, she boasted a net worth of $280 million and was the only one on the Forbes list not […]
MILAN FASHION WEEK: DEBUT, RETURNS, AND TESTS OF STRENGTH
Milan Fashion Week opens today (September 23–29) with an impressive schedule: 171 events including 54 physical shows, four digital shows, 78 presentations, and thirty collateral events. It’s not just a number, but a measure of […]
GUCCI: DEMNA AND THE “DEMOLITION” WE EXPECTED, BUT WHAT ABOUT THE NEW?
GUCCI Demna’s debut as creative director of Gucci was one of the most anticipated moments of Milan Fashion Week. Expectations were sky-high and divided: some feared a Balenciaga disguised as Gucci, others were waiting for […]
WINNING MARKETING STRATEGIES: THE VIRUS IDEA
From digital word of mouth to the Idea Virus: a concept that conquers The value of word of mouth How does a viral idea arise, and why do some manage to become part of […]
HARRIS REED: TEN SEASONS OF AESTHETIC REVOLUTION
HARRIS REED With “The Aviary,” Harris Reed celebrates ten seasons of fashion shows, transforming the runway into a manifesto of individual freedom. The show becomes a statement of identity: not a stylistic exercise to […]
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