Last March I wrote that the market was changing its rules. Gradually, being on Google wouldn’t be enough anymore. Having a well-ranked site or showing up in top search results wouldn’t cut it. The core […]
Category: WEB MARKETING
COMMUNICATING MORE DOESN’T MEAN COMMUNICATING BETTER. SOCIAL MEDIA MUST BE USED WITH INTELLIGENCE
In 2024 I wrote an article starting from some reflections by Seth Godin on the future of marketing, observing how authenticity, quality and long-term strategies would end up counting more and more compared to the […]
BREAKING THE CHAINS OF HOMOGENIZATION: THE POWER OF UNIQUENESS IN A UNIFORM WORLD
Never before have we had so many tools to express ourselves, tell our story, show who we are and reach others. And yet this enormous possibility of communicating seems to have produced a paradox: while […]
BRAND IDENTITY SHOWS IN COMMUNICATION CHOICES
A brand is not just what it says about itself. It is mainly what it chooses to show, how it chooses to show it, and how consistently it maintains that choice over time. Identity comes […]
WINNING MARKETING STRATEGIES: THE VIRAL IDEA
From word of mouth to specialization: why standing out matters even more today How does an idea that can circulate, be repeated and become recognizable come to life? And why do some manage to get […]
BRANDING. IT’S WHAT STAYS IN THE CONSUMER’S MIND.
“Your brand is how your customer perceives you.” In the end, branding comes down to this. You can have a beautiful logo. Flawless communication. Polished images and major campaigns. But what really matters is what […]
Sure-com America 