Anthropic’s Project Panama is making headlines these days. One detail in particular is hard to ignore: millions of books bought, cut apart, scanned, and then sent to recycling to feed artificial intelligence systems. But if […]
Category: SCENARI DIGITALI
WHEN AI BUILDERS TELL US AI IS DANGEROUS: REALITY OR NARRATIVE?
The story got really interesting—and in some ways troubling—when Jacob Coxon, 27, a researcher who worked first at OpenAI and then at Anthropic, decided to leave with a pretty heavy statement: we are building increasingly […]
THE QUESTIONS WE NEED TO ASK ABOUT GENERATIVE AI
HOW MUCH AGI SCARES US For years the debate on artificial intelligence focused on an almost philosophical question: could a machine ever think, create, or reason like a human being? Today that question is starting […]
BBC, RAI AND OTT PLATFORMS. THE BATTLE TO KEEP AUDIENCES BY REINVENTING THEMSELVES
Sara De Marco published a reflection on BBC’s new direction. “Opening roads, creating paths, unlocking possibilities.” That formula strikes me as very effective. It captures the direction British public broadcasting is trying to take. […]
THE WORLD IS RACING TOWARD DIGITAL PLATFORMS, BUT BROADCAST NETWORKS MUST RETHINK THEIR ROLE
Distribution isn’t enough. The new media game is about maintaining identity, recognition, and audience connection as content travels across platforms, markets, and viewing models. BBC, Rai, RaiPlay, and other major broadcasters aren’t just channels. They […]
IDENTITY FIRST, THEN STORYTELLING, THEN AMPLIFICATION. BUT A BRAND ISN’T BORN ON SOCIAL MEDIA
Some misconceptions to overcome if you want to understand how brand identity, reputation, and reach are truly built When people talk about launching a brand today, their minds jump straight to social media. It makes […]
Sure-com America 