You know how much I love telling the story of Italian excellence, especially when it comes from flair, personality and that capacity, all our own, of turning an object into a language. This is one […]
Category: ECCELLENZA ITALIANA
LUXURY HAS CONSUMED ITS OWN DESIRE
After years of growth, rising price lists and brand overexposure, the sector is called to rediscover quality, measure and truth. By now many think it, and more and more observers are beginning to write it […]
ITALIAN TOURISM: OUR OIL IS BEAUTY, BUT WE NEED A BETTER SYSTEM
Years ago I wrote that tourism could be our oil. Read the article from 2013. It was a simple image. Maybe a bit strong. But it captured what Italy had right in front of its […]
A NATION DOESN’T JUST DEFEND ITS BORDERS IT DEFENDS ITS ASSETS
A nation doesn’t just defend its borders. It also defends what makes it recognizable, productive, desirable, and necessary in the world. For Italy, this means protecting a heritage that isn’t made of a single sector. […]
