Luxury brands replace creative directors before their clothes reach the boutiques. Amid rapid appointments and fresh promises, customers may struggle to recognize the brand.
Tag: creative directors
A REVOLVING DOOR OF DESIGNERS WILL NOT REVIVE LUXURY
It is not the customer who no longer understands fashion; fashion no longer understands its customer. Luca de Meo is looking for a way to revive Kering. According to recent reports, Chemena Kamali could move […]
LUXURY LOSES 350 BILLION ON THE STOCK MARKET. BEHIND THE NUMBERS, A CRISIS THAT IS NOT ONLY CHINESE, IT IS SYSTEMIC
3 MIN READ The slowdown in consumption in China weighs on the balance sheets of the great maisons. But behind the difficulties of luxury, prices ever more distant from the value of the product emerge, […]
