– By the mid-1990s, Gucci was a tired giant. The house possessed an immense legacy, but had lost its voice, direction, and desire. Tom Ford, who had long since joined the company and was appointed […]
Author: Alessandro Sicuro Comunication Web Agency
Blogger, Social Media Manager, tessera giornalisti S.N.A.S.I.C. dal 1999, N. 5282 Roma.
Ha fondato e diretto dal 1996-2002, il magazine on-line stampa libera informazione e finanza, TheFinanceClub. Dal 1999, reporter ph, freelance, collaboratore stampa, redattore, rivista Fax - Roma. Dal 2012 redattore su Alessandro Sicuro Comunication, Sure-com America, Sara Dal Monte Style, Vean fashion by Alessandro Dell'acqua, Havana & Co, Julian Keen. Attualmente pressoffice e web agency per Demery Jayne Collection - www.demeryjaynecollections.com.
GENIUS TRICKS FOR CAPTURING DREAM IMAGES
– There’s a simple gesture, almost disarming in its modesty, that many geniuses used on evenings when they wanted to capture the images of their dreams before they faded. An ancient and surprisingly effective trick […]
What did Burry and Buffett understand? Signals to decipher in global finance
– A reflection on the choices and movements that are changing the way we read the markets. No forecasts, no actionable advice: just a thoughtful analysis of the signals coming from the most experienced players. […]
JAY KELLY – THE TRUTH THAT REMAINS WHEN THE MYTH FADES
– After Jay Kelly ‘s Venice premiere , in that strange suspended atmosphere where a film still seems to vibrate before truly belonging to the world, I finally had the chance to rewatch it calmly, at home. […]
DOES EXCESS TECHNOLOGY BOOST PRODUCTIVITY OR HOLD IT BACK?
– When technology helps — and when it gets in the way In theory, the more digital tools we have, the more productive we become. In practice, it often works the other way around. Modern […]
GENERATION GUCCI — A PRE-FALL 2026 COLLECTION FROM THE ARCHIVE, BUT WHERE IS THE NEW?
– GENERATION GUCCI I’d stopped being excited about Gucci for too long. Every time I received a notification from the agencies, the reaction was always the same: the new Gucci has come out, fine, […]
CHANEL – BLAZY BRINGS THE MAISON TO THE WORLD’S MOST LIVELY METRO
– Chanel never chooses a location by chance, and Matthieu Blazy demonstrates this with almost provocative ease: for the 2026 Métiers d’art collection, he takes New York and brings it precisely to where its rawest […]
PERGOLE TORTE: THE STUBBORN ELEGANCE OF PURE SANGIOVESE
The first time I tasted Le Pergole Torte 2018, it was one of those situations where you taste it without too many expectations, the bottle just uncorked, the wine still closed, restrained, almost shy. My reaction, true […]
HAVE YOU SEEN WHAT’S HAPPENING IN NEW YORK? FOR $9,999 YOU CAN “HAVE AN OPTIMIZED CHILD”
– New York has become a laboratory where something is happening that, until recently, we would have relegated to science fiction. Billboards from the biotech startup Nucleus Genomics have appeared on the subway walls , with a […]
LUXURY IS UNDERGOING A DEEP TRANSFORMATION: FROM THE LUXURY OF APPEARANCE TO THE LUXURY OF BEING
– The high-end supercycle is over: the decline of status symbols and the rise of unique experiences are redefining desires, identities, and new forms of contemporary exclusivity. The high-end world is undergoing the most profound […]
One of the most gripping parodies in cinema and, paradoxically, one of the most beautiful films ever made.
Network ( 1976), directed by Sidney Lumet, is one of those works that defies labels. They call it satire, they call it a parody of the American television system, but the truth is that it […]
ARMANI AFTER ARMANI: A FLAWLESS TRANSITION. THE NEW BOARD PROVES HE HAD A CLEAR VISION UNTIL THE VERY END
Armani’s genius endured to his final day. The succession at Armani has not been an improvised move, nor a race against time. On the contrary, it confirms how Giorgio Armani remained fully lucid—until his last […]
AI IN SCIENTIFIC RESEARCH AND THE HYPOTHESIS OF A NEW HUMAN
As we know, artificial intelligence is entering all government departments, including scientific research. In the United States, the government has chosen to significantly increase the percentage of AI employed in research processes, especially in the […]
DENIM THAT NEVER DIES BUT CONSTANTLY REINVENTS ITSELF: FROM AMERICAN ROOTS TO JAPANESE MASTERY
Denim doesn’t need to “come back into fashion” because it never truly left. It simply resurfaces, reclaiming the spotlight with the natural ease of something woven—literally and culturally—into our collective imagination. This was evident […]
PITTI UOMO 109 — MOTION, FASHION MOVES TO THE RHYTHM OF TRANSFORMATION
PITTI UOMO 109 From January 13 to 16, 2026, Florence returns to being the center of the men’s world. The Fortezza da Basso hosts the 109th edition of Pitti Immagine Uomo, where over seven hundred […]
Sure-com America 