After a marathon 13 days of online fashion shows and events – from French haute couture to Italian sportswear – it’s useful to take stock and consider what worked and what didn’t after the industry […]
After a marathon 13 days of online fashion shows and events – from French haute couture to Italian sportswear – it’s useful to take stock and consider what worked and what didn’t after the industry […]
SEPTEMBER 2020: DOLCE&GABBANA BRING HAUTE COUTURE EVENTS TO FLORENCE, A SPECIAL PROJECT FOR PITTI IMMAGINE UOMO 98. Florence and Pitti Immagine will host, on Wednesday 2 September and Thursday 3 September, the High-Quality Tailoring and […]
Pitti Immagine is launching a new digital preview service of the fair’s protagonist brands and collections which will allow companies to present their products in advance, thus increasing the opportunities for contact and visibility with […]
Work from home during the pandemic The COVID-19 coronavirus pandemic is forcing many employers to send workers home. Apple, Facebook, Alphabet and even Fortune are closing offices out of an abundance of caution to prevent the spread of the virus […]
WITH THE BUSINESS STOP FOR THE QUARANTINE A GOOD DISCLOSURE CAN SAVE THE BRANDS AND INCREASE CUSTOMERS Many are wondering what strategies to adopt for companies during the COVID-19 period. The business suddenly annihilated. They […]
SARS-COV-2 AND COVID-19 “My interview with the Microbiologist continues, dr. Sandra Mazzoli. The topic is the most discussed these days, the use of serological tests, for SARS-CoV-2 and the meaning of the detection of […]
Editor’s comment: I interviewed Dr. Mazzoli via skype, a very interesting piece resulted, but above all because it highlights how scientific authorities, such as Zeichner and Cruz, highlight that it is early and difficult to […]
The global fashion research platform Lyst has published its latest ranking of the most important fashion brands online for the fourth quarter of 2018 and shows that luxury brands are dominating. Gucci, Balenciaga and Versace all […]
OFFICIAL NYFW SCHEDULE / ALL SHOWS (Plus year-round New York fashion events.) This season, FWO is offering free registration for independent showcases. As with all registrations, this does not guarantee admission. You should still […]
THE IDENTITY OF BRAND Most designers rightly think that exposure is equivalent to growth. After all, customers can’t buy something if they do n’t know it exists, right? However, it is clear that without treating the image of the single-brand first, it […]
HOW TO CREATE AN EFFECTIVE BRAND AND LAUNCH IT WITH THE CONTENTS OF YOUR ACTIVITY WITH HIM WHICH ARE THE MOST IMMEDIATE MEANS TO REACH A HIGH AND QUALIFIED PUBLIC Once upon a time the […]
INSTAGRAM TOWARDS INTERNAL CHECKOUT THE INSTAGRAM TREND IS THAT OF FACILITATING THE CUSTOMER’S CONVERSION UNTIL THE INTERNAL PURCHASE DURING THE VISION, CHOICE AND PURCHASE PROCESS, YOU CAN NOW PAY WITHOUT EXITING THE SOCIAL BY […]
THE RENEWAL PROJECT OF WEST END The project for the renewal of Bond Street , one of the most famous shopping streets in London, has been completed. In its new form, it is preparing to […]
APPOINTMENT MONDAY 22 OCTOBER 12 In accordance with the EU treaties, the Commission can take legal action – with an infringement procedure – against an EU country that does not implement EU law. The Commission can […]
The attention of the media on the spread and on the markets these days seems completely excessive and out of place. The spread, as everyone knows, is the difference in yield between Italian ten-year […]