Over the past months, Naples has been changing pace in a way you can actually measure: worksites moving forward, decisions turning into action, and a reputation that’s starting to travel again beyond Italy—through signals that […]
Author: Alessandro Sicuro Comunication Web Agency
Blogger, Social Media Manager, tessera giornalisti S.N.A.S.I.C. dal 1999, N. 5282 Roma.
Ha fondato e diretto dal 1996-2002, il magazine on-line stampa libera informazione e finanza, TheFinanceClub. Dal 1999, reporter ph, freelance, collaboratore stampa, redattore, rivista Fax - Roma. Dal 2012 redattore su Alessandro Sicuro Comunication, Sure-com America, Sara Dal Monte Style, Vean fashion by Alessandro Dell'acqua, Havana & Co, Julian Keen. Attualmente pressoffice e web agency per Demery Jayne Collection - www.demeryjaynecollections.com.
THE NEW STATUS SYMBOL AFTER BIG BRANDS: VINTAGE & BESPOKE
The prestige of time and the mastery of the hand—when fashion stops devouring itself and learns to last. Luxury used to feel like a closed room. Today it’s everywhere—global access, endless drops, infinite storefronts. And […]
FASHION MAGAZINE CLOSES. WHEN FASHION STORIES END, STORYTELLER SILENCES.
With this message, one of the most iconic and prestigious magazines that have covered the world of fashion for fifty years has closed its doors with immediate effect: “Dear readers, we close with sadness, but also with […]
WHEN THE SUPPLIER BRAND BECOMES THE FIRST COMPETITOR OF THE STORE THAT SELLS IT
In recent years, clothing stores in Italy have been facing challenges that go beyond declining consumption or general online competition. There’s a more subtle contradiction, less talked about, but profoundly destabilizing for those working in […]
GOLD AT THE CENTER OF THE NEW GLOBAL DEBATE
Back in 2013, in an article published on Alessandro Sicuro Comunication titled “The gold held by the Bank of Italy: who owns it?”[…]
ITALIAN FASHION STARTS AGAIN: THE RECOVERY IN THE THIRD QUARTER CHANGES THE PACE OF THE INDUSTRY
After months of uncertainty and eight consecutive quarters of decline, the Italian fashion industry is finally seeing a turnaround. The data for the third quarter of 2025 speak clearly: turnover in the core sectors—textiles, clothing, […]
BRUNELLO, THE GENTLE VISIONARY — THE MAN, THE IDEA, THE FILM
– My perspective on an entrepreneur who transformed capitalism into a project of industrial humanism: a self-made man, listed on the stock exchange and faithful to the numbers, but who always put people, the Solomeo […]
PITTI UOMO 109 – FLORENCE LIGHTS UP THE MOTION, THE MOVEMENT THAT DESIGNS THE TREND
Pitti Uomo returns to the Fortezza da Basso from January 13 to 16, 2026, inaugurating its 109th edition with a theme that perfectly captures the current state of affairs: Motion . A broad, almost cinematic concept, it […]
GUCCI 1995 , TOM FORD’S REVOLUTION, THAT CHANGED THE FATE OF THE MAISON
– By the mid-1990s, Gucci was a tired giant. The house possessed an immense legacy, but had lost its voice, direction, and desire. Tom Ford, who had long since joined the company and was appointed […]
GENIUS TRICKS FOR CAPTURING DREAM IMAGES
– There’s a simple gesture, almost disarming in its modesty, that many geniuses used on evenings when they wanted to capture the images of their dreams before they faded. An ancient and surprisingly effective trick […]
What did Burry and Buffett understand? Signals to decipher in global finance
– A reflection on the choices and movements that are changing the way we read the markets. No forecasts, no actionable advice: just a thoughtful analysis of the signals coming from the most experienced players. […]
JAY KELLY – THE TRUTH THAT REMAINS WHEN THE MYTH FADES
– After Jay Kelly ‘s Venice premiere , in that strange suspended atmosphere where a film still seems to vibrate before truly belonging to the world, I finally had the chance to rewatch it calmly, at home. […]
DOES EXCESS TECHNOLOGY BOOST PRODUCTIVITY OR HOLD IT BACK?
– When technology helps — and when it gets in the way In theory, the more digital tools we have, the more productive we become. In practice, it often works the other way around. Modern […]
GENERATION GUCCI — A PRE-FALL 2026 COLLECTION FROM THE ARCHIVE, BUT WHERE IS THE NEW?
– GENERATION GUCCI I’d stopped being excited about Gucci for too long. Every time I received a notification from the agencies, the reaction was always the same: the new Gucci has come out, fine, […]
CHANEL – BLAZY BRINGS THE MAISON TO THE WORLD’S MOST LIVELY METRO
– Chanel never chooses a location by chance, and Matthieu Blazy demonstrates this with almost provocative ease: for the 2026 Métiers d’art collection, he takes New York and brings it precisely to where its rawest […]
Sure-com America 