VALENTINO REOPENS STUDIO 54 NY

New York will relive, for one night only, the atmosphere of Studio 54. Valentino Beauty has chosen the legendary club to introduce the Born in Roma 2025 Rendez-Vous Ivory Collection. Opened in the Seventies, Studio 54 wasn’t just a dance floor — it was a symbol of freedom and excess, a place where fashion, art and celebrity culture collided. Its influence still echoes today.

Steve Rubell (left), one of the club’s founders along with Ian Schrager. Brooke Shields , a very young actress and model, a symbol of that glamorous era. Calvin Klein , the designer whose minimalism changed the face of American fashion. Andy Warhol , Pop Art genius, a regular at Studio 54.
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On September 10th, the maison will present the new limited edition. Under the artistic guidance of Alessandro Michele, captured by photographer Carlijn Jacobs, the campaign stars Adut Akech, whose intensity and elegance embody the spirit of the project.

The bottles, finished in ivory, are designed as open spaces for expression. Born in Roma Donna combines orange blossom with marshmallow, bourbon vanilla from Madagascar, and white musk. Born in Roma Uomo blends bergamot and lavandin with a warm “fireplace” accord. Rounding out the launch is the Spike Valentino Ivory lipstick, offered in four shades, from natural nude to terrazzo red with a rose-gold top coat.

Reopening Studio 54 is not about nostalgia. It’s a creative act that reclaims the energy of a place which once reinvented nightlife and brings that vision into the present. With this move, Valentino turns fragrance and lipstick into a broader message: affirming identity, celebrating creativity, and keeping alive the courage to redefine glamour.

Disclaimer: This article is published for cultural and informational purposes only. It is based on official press releases and verified sources. It does not constitute advertising or an invitation to purchase, but an editorial contribution aimed at understanding creative choices and strategies in the fashion and beauty industries.

Alessandro Sicuro
Brand Strategist | Photographer | Art Director | Project Manager
Alessandro Sicuro Comunication