PRADA: EXPERIMENTATION REWRITES THE BRAND’S STYLE RULES AND OPENS UP TO A NEW IDENTITY

EVOLUTION OR EXPERIMENTATION? THE BRAND REDEFINES THE DNA OF ITS STYLE

Prada’s Fall/Winter 2025 runway, curated by Miuccia Prada and Raf Simons, presented a collection that challenges conventions and breaks established norms. From floral cowboy boots in green tones to irregular shearling adorning coat collars and white leather pajamas, it reflects an intention to question everything. Perhaps the goal is to write a new chapter in the brand’s history.

Enhancing the event was the set designed by Catherine Martin, the renowned Hollywood costume designer and collaborator of Baz Luhrmann on masterpieces such as The Great Gatsby and Moulin Rouge. Martin introduced an Art Deco rug, the centerpiece of a scenography that elevated the mood of the show, adding timeless elegance.

Cowboy boots, offered in vibrant shades like canary yellow and blood orange, sparked both curiosity and perplexity, while synthetic furs, used in unconventional ways, added a touch of eccentricity. This approach seems to reflect a desire to return to primordial instincts—a starting point for creativity that ventures further and invites a more authentic connection with the audience.

While the collection explores new frontiers, it also leaves the feeling that something is missing. Prada, once synonymous with minimalism and avant-garde, now ventures onto fluid terrain rich in contrasts. This path, albeit risky, could represent the foundation for a creative revival aimed at nourishing humanity from its most authentic roots.

Among the most successful elements are the burnished leather suits and checkered dressing gowns, adding a touch of refinement to an otherwise uneven collection. The question remains: is this a temporary experimentation or the beginning of a new direction for Prada?

A brand like Prada can afford to take risks, and it does so by sparking a debate that reaffirms its centrality in the global fashion landscape. Even when it doesn’t fully meet expectations, it manages to provoke thought and leave a mark.

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