Genius represents the innovative element of the Moncler brand, and this characteristic was expressed in an exceptional way in London with the collaboration with Mercedes-Benz. This project showcases the two brands’ shared passion for innovation, creativity and excellence.
The presence of the silver G-Class carriage, as a symbol of luxury and robustness, reflects the unique qualities of both Moncler and Mercedes-Benz. The use of the matelassé finish, a distinctive design element of the iconic Moncler down jackets, adds a distinctive touch to the car and creates a cohesive visual language between the two brands.
The installation was further enhanced by the presence of five silver harpies hovering above the car, creating a sense of otherworldliness and enchantment. This symbol blends nature and technology, reflecting the innovative and forward-thinking spirit of both brands. The overall visual effect
was stunning and memorable, leaving an unforgettable impression on the audience.
The strategic location of the installation, far from the other installations of the event, allowed it to stand out and capture the public’s attention. The event’s other installations, including the glamping experience and immersive foam party, helped create an overall atmosphere of creativity and experimentation
In summary, the collaboration between Moncler Genius and Mercedes-Benz has been a bold and innovative step for both brands, demonstrating their shared commitment to pushing boundaries and creating memorable experiences for the public.
Alessandro Sicuro Comunication
–
–
Alessandro Sicuro Comunication 