THE METAVERSE OF DOLCE & GABBANA AT MILANO FASHION WEEK

DOLCE & GABBANA CYBERPUNK ANNOUNCE THEIR FUTURE IN THE METAVERSE

Presented in the duo’s Viale Piave show-space with the runway turned into
a huge LED screen, and a backdrop that featured a techy cartoon metropolis.

Most everything made with super-heroine proportions – opening with giant dropped waist men’s double-breasted jackets cut as dresses and big enough to fit three models, never mind two.

In the all black opening, dozens of gals wore balaclavas or wool caps cut super high like pharaoh wives. And when Dolce & Gabbana moved into the boudoir with naughty widow stockings, suspenders  and bras, they completed the look with an entirely see-through dress finished with giant shoulders with the padding visible. Other after-hours gals appeared in zippered posh punk pants and bras.

Like last month in the design duo’s menswear show Machine Gun Kelly provided the music, not live as in January but in a great remix of his rock anthem with blackbear ‘my ex’s best friend.’

There was also a short series of shaggy yeti coats with matching bags in giant checks with matching booties, before Domenico and Stefano sent out their crew of dashing developer damsels.

Cyber babes in space age glasses, wearing lycra bodycon cocktails under ballooning down coats, satin nylon blousons and oversized hoodies – everything cut with a cowl. There might have been few Chinese in the audience, but there was no shortage of ladies from the Gulf, both in the editorial and retailer section.

Before the show went into metaverse overdrive – a grandiose silhouette of outlandishly large shoulders and bison size sleeves. Seen in Starship Enterprise orange tunics; DG logo ground-sweeping coats and pinched at the waist electric blue lizard cocktails.

Then again, if any brand believes there is gold in the metaverse it must be Dolce & Gabbana. In October, the house sold a nine-piece digital NFT collection for $5.7 million. Traded alongside some physical couture items, the brand displayed and auctioned its digital Collezione Genesi collection on the digital luxury marketplace Unxd.

Now, in a canny reversal by the Italian gents the virtual became real again in this show.