Things are becoming clearer surrounding the relaunch of Emilio Pucci. In June, LVMH acquired the 33% stake it needed to finally take over the Italian brand, in which it has held a majority stake since 2000, and has wasted no time since then. After searching its network to find the ideal profile to relaunch historic brand Emilio Pucci, luxury giant LVMH set its sights on Camille Miceli.
According to sources, French designer Miceli will soon be entrusted with the creative direction of Emilio Pucci. LVMH has declined to comment.
With her skillset, extensive background, and personality, the designer has all of the assets needed to take over the Florence-based brand, known for its colourful vintage prints and garments made from silk jersey. Emilio Pucci has been without a creative director since 2017 and has been looking to relaunch for several seasons.
Self-taught and little known to the general public, Miceli has been immersed in the fashion world for the past 30 years. She has worked hand-in-hand with some of the biggest names in the industry including Azzedine Alaïa, Karl Lagerfeld, Marc Jacobs, and Nicolas Ghesquière, managing to move seamlessly from public relations to accessory design.
Miceli is French on her mother’s side and Italian on her father’s and has become known for her elegance, entering fashion at a very young age through an internship at Alaïa. Following her baccalaureate, Miceli went to work for Chanel, which wasted no time in giving her a position in its press office, where she remained for eight years. In 1997, Miceli joined Louis Vuitton as director of communications, just at the moment when Marc Jacobs was about to launch the brand’s ready-to-wear line. This was a decisive experience for Miceli.
Miceli was involved in all of the creative aspects of Louis Vuitton, from the organisation of runway shows to the construction of the brand’s fashion image, and was at the forefront of this important project for the brand. After five years, Miceli left the communications department to take on a new role. Encouraged by her mentor Marc Jacobs, Miceli found herself in charge of the brand’s costume jewellery.
Passionate about art and brimming with talent, Miceli joined Christian Dior seven years later, where she held the same function as she had at Louis Vuitton and also took over responsibility for leather goods. After four years at Dior, where she worked alongside John Galliano and Raf Simons, Miceli returned to Louis Vuitton in 2014 as creative director for accessories, including jewellery, glasses, and small leather goods.