Pitti Immagine is launching a new digital preview service of the fair’s protagonist brands and collections which will allow companies to present their products in advance, thus increasing the opportunities for contact and visibility with buyers and press. This pilot project involving a selection of companies aims to further improve the Pitti Uomo experience and the visit to the fair by providing new tools for in-depth study. The project represents an evolution of the functions of the e-Pitti virtual fair.

How does it work?

After logging in, the buyers and journalists registered on the Pitti Immagine website can click on the exhibitors’ list page and select the brand they are interested to access to a personalized brand page where they can find the profile and history of the brand, photos and videos of the new collection and images from the Instagram profile. The functions of this service also include the possibility of downloading the collection’s look book, adding the brand to your favorites, sharing the page and contacting the exhibitors. Moreover, with the Notify Me service you can keep constantly up-to-date and find out, in real time, when the brand’s virtual stand will be available on e-Pitti.com. In this way the Pitti Uomo experience begins even before the fair starts and the new digital services represent a save the date for all the fair’s unmissable new features. What are you waiting for? Try out the new e-PITTI digital experience and get ready for the fair!


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