INSTAGRAM TOWARDS INTERNAL CHECKOUT
THE INSTAGRAM TREND IS THAT OF FACILITATING THE CUSTOMER’S CONVERSION UNTIL THE INTERNAL
PURCHASE DURING THE VISION, CHOICE AND PURCHASE PROCESS, YOU CAN NOW PAY WITHOUT EXITING THE SOCIAL BY CHECKING OUT INTERNAL.
‘FROM THE CELEBRITIES WHICH MAY NOT ONLY SIGNAL BUT ALSO ACCOMPANY THE CUSTOMERS TO THE CASH BOX.
The internal social checkout, active for now only in the United States, was enthusiastically received by 23 brands, from renowned luxury brands (Prada, Dior, Burberry, Balmain, Michale Kors) to famous fast fashion labels and sportswear like H&M, Uniqlo, Zara, Adidas and Nike, in addition to the Mac and Nars beauty brands. The turning point, announced during the annual Facebook conference by Adam Mosseri, number one of Instagram, will therefore give users the opportunity to click on the products conveyed by instagrammers in photos gallery or Stories and purchase them on the brand’s Instagram account. During the conference it was also communicated that soon on WhatsApp it will be possible to convey catalogs and make secure payments, as is already happening in a test phase in India. As far as Facebook is concerned, US users will soon be able to make use of simplified payments and shipments throughout the American territory.