Lines that move, sway and find each other. POP Pitti Optical Power will be a visual and virtual feast that stimulates new horizons of the perception and perspective of things. As they do, from season to season and in a different way, the Pitti Immagine salons. No black and white austerity, but a kaleidoscope of full color patterns to make the living and the living structures within the Fortezza da Basso playful and hypnotic.
All in a set design conceived and curated by the life-styler Sergio Colantuoni .
The new digital art project by Pitti Uomo
He expertly mixes direction and motion graphics to the rhythm of Elettropop, the new digital art project linked to the advertising campaign of the salons.
Creative concept and production: Lateral Creative Hub.
Motion Graphics: Ditroit.
Directed by: Diego Diaz.
Music: Alessandro Branca for Human Touch Music.