Lines that move, sway and find each other. POP Pitti Optical Power  will be a  visual and virtual feast that stimulates new horizons of the perception  and perspective of things. As they do, from season to season and in a different way, the Pitti Immagine salons. No black and white austerity, but a kaleidoscope of full color patterns  to make the living and the living structures within the Fortezza da Basso playful and hypnotic.
All in a  set design conceived and curated by the life-styler Sergio Colantuoni .

He expertly mixes direction and motion graphics to the rhythm of Elettropop, the new digital art project linked to the advertising campaign of the salons.
Creative concept and production: Lateral Creative Hub.
Motion Graphics: Ditroit.
Directed by: Diego Diaz.
Music: Alessandro Branca for Human Touch Music.