An image of Chatsworth House from the Gucci app

Gucci reveals her heart and throws Gucci Places. With the help of its application, the brand whose creative helm is Alessandro Michele brings users around the world to visit the places from which the Florentine maison has inspired. The aim of the initiative is to make it interesting to find out, to those who enjoy it, interesting stories and unusual details that characterize mapped places. The app will provide a detailed description of the site in question using text, images and videos. The same will also use geolocation services for mobile devices so that you can send a notification to the possessor each time you are near a “Gucci site”.

The first Gucci Place is Chatsworth House in Derbyshire, England, where Gucci has set the 2017 cruise campaign. Here, too, the Florentine brand supports the show of clothes and precious “House Style” memorabilia, curated by Hamish Bowles, international editor -and-large of Vogue America.