The New York fashion week runway shows registers a flight (to Paris), and echoed by raising the price of admission. Or rather, selling the ticket-invitation to fashion shows in September. The IMG , which specializes in organizing events, for years involved in the preparation of some fashion shows, launches “NYFW: The Experience”. The project, aimed at top clients, offers a package of experiences including the opportunity to attend the parades in premium seats, a custom tour behind the scenes Q & A with industry insiders, an opportunity to meet designers and models, visits to showroom, make-up service affiliated salons, styling services, gift bag and much more according to buyer demands. The phenomenon is a kind of legalization of the service offered by some touts who were starting to take foot especially online.
“It is an experience created to selected individuals who want to live close to the energy of the fashion week,” he told WWD Mark Shapiro , co-chief executive officer of WME / Img. “We have an incredible request, the fashion shows are the last mega-event marketing and historically the consumer has always been excluded, this service will give the opportunity to experience the parades to those who are not journalists or buyers,” explains the manager . Prices for personalized services are not available, but apparently the Big Apple continues to attract the attention of the fashion victim.
The announcement of ticket-invitation came at a critical time for New York, to the ever-growing light exodus of luxury brands. Just this week, the list of emigrants to Paris has become even more dense. At Proenza Schouler , Monique Lhuillier and Rodarte , present at the last Paris fashion couture week, it added Joseph Altuzarra who, along with Thom Browne , will march under the Eiffer Tower for ready to wear female September.
The American media have emphasized the phenomenon apocalyptic tones, from Nicole Phelps , director of online section Vogue Runway : “It is one of the most considered brand, the most influential of the calendar; New York has lost a good chunk of his new guard “.
He tried to throw water on the fire Steven Kolb , president and CEO of the Council of Fashion Designers of America. “There are four brands – told Fashionista – who decided to show in Paris for different reasons at different times, and each of them has taken this decision not because there were problems with the NYFW or something wrong with the NYFW, but because there was an opportunity in Paris. If you asked each of them think that would confirm that this is not a negative statement against New York, but the opportunity to show the collections in a different market. “
For now, compared to a loss of these names, the Big Apple boasts the return of Rihanna , who after two seasons in Paris, will bring its line Fenty Puma in New York.