Florence, Italy. From Saturday 11 to Monday, March 13, 2017, Pitti Immagine presents the twelfth edition of Pitti TASTE, the fair dedicated to excellence in taste, Italian lifestyle and the board design.
With the experience and successes during its first 11 years, the next edition of Pitti Taste celebrates and consolidates the path that led him to become the Italian living room of eating and drinking quality: the place where we gather the best International best of gastronomy and the reference event for the increasingly large and passionate audience of the food lovers.
Born from the Pitti Immagine with gastronauta Davide Paolini, Pitti Taste will be staged at the Stazione Leopolda in Florence will present the products and innovations of some 350 companies, selected among the best productions of niche and specialist from all over Italy. A journey through the senses and ideas, to discover the many and often new ways in which we express and experiment with taste: between tradition and innovation, trends and schools of thought, equipment and professional techniques, food and kitchen design. With a special space at the end of the path, the Taste Shop, where to buy the products on display.
In addition to appointments at the Leopolda, Pitti Taste is also rich in taste events involving the city in the days of the show. Event within the event, the FuoriDiTaste each edition manages to animate Florence and its most famous places with dinners, themed tastings, installations, performances and creative performances, debates and lots of new convivial ways of interpreting the world of food and taste. A program of around 150 appointments that record a success and increasing participation, and that each year holds great surprises.
The Taste Numbers
340 exhibitors from all over Italy
15,500 visitors in total last edition
5,000 buyers and industry professionals from over 40 countries
525 Italian and foreign journalists accredited
Approximately 23,000 products sold in 3 days at the Taste Shop
150 events in the program FuoriDiTaste
by sure-com America