MILAN FASHION WEEK 2026: STRATEGIC DEBUTS, RETURNS, AND A FEW NOTICEABLE ABSENCES

Men’s fashion shows and winter events

Milan Fashion Week Men’s Fall/Winter 2026–2027, scheduled for January 16 to 20, comes at a delicate and interesting moment for the fashion system: less hype, more substance; less overlap, greater clarity of positioning.

The calendar opens with a spotlight on great Italian manufacturing. Kicking off the shows is Zegna, which returns to Milan on Friday, January 16 after its international stint in Dubai. A symbolic return, it places the center of gravity of men’s fashion back where the Italian industrial system continues to want it: between identity, production, and global vision. The same day immediately picks up the pace with Ralph Lauren and Dsquared2, the latter accompanied by one of the most anticipated parties of the calendar, confirming a Milan that is coming back to life even beyond the catwalks.

The weekend is dominated by the names that define the language of contemporary Italian fashion. Dolce & Gabbana takes center stage on Saturday, while Prada follows on Sunday: two different yet complementary approaches, both still drawing international buyers and press with undiminished strength. Giorgio Armani closes with his double show, reaffirming Milan’s central role as the natural home of his aesthetic universe. Gucci, Fendi, and Emporio Armani are absent—but only temporarily—having opted for the co-ed fashion show format scheduled for February.

Alongside the big names, the calendar leaves room for an independent scene that is increasingly being observed by buyers. Domenico Orefice and Victor Hart make their runway debuts, while brands like PDF, Saul Nash, Pronounce, Simon Cracker, Setchu, and Qasimi bring alternative, often more radical visions, capable of engaging a market now seeking identity rather than volume.

On the presentation front, Milan confirms its role as a commercial and relational platform. Brunello Cucinelli, Etro, Ferragamo, and Tod’s join brands like Bally, Kiton, Canali, Mordecai, and Church’s. Dunhill, K-Way, and Stone Island also choose this format, a sign of increasingly targeted and less spectacular communication.

The events complete the narrative of a Milan that doesn’t live solely on the catwalk. The official opening with the cocktail reception of the National Chamber of Italian Fashion remains a key moment for international networking. The connection with Milan-Cortina 2026, celebrated by EA7 Emporio Armani, is also strong, while projects open to the public—such as Montagna Milano by K-Way with Vogue and GQ, or the experimental installations by Stone Island—tell a fashion story that dialogues with culture, research, and the local area. The symbolic closing comes with Blauer, which celebrates its 25th anniversary at Triennale Milano, taking fashion beyond the closed circuit of industry insiders.

Milan Men’s Fashion Week 2026 isn’t looking for a surprise effect. It calls buyers, inviting them to read carefully, to distinguish, to choose. After Florence, Milan doesn’t shout—it organizes, displays, and selects. And it’s in this balance between industry, creativity, and the market that one of the most interesting seasons in recent years is being played out.

GENERAL CALENDAR

FRIDAY, JANUARY 16 — Artuoi, Blauer, K-Way, Dunhill, Retori, Santoni, Esquire, Bikkembergs, Brunello Cucinelli, Boglioli, Zegna, Salvatore Santoro, Ralph Lauren, Marcello Pipitone-Bonola, Plās Collective, Hevò, Jacob Cohën, Li-Ning, National Chamber of Italian Fashion, CNMI Opening Cocktail, Dsquared2.

SATURDAY, JANUARY 17 — Artuoi, Dunhill, Brioni, Ten C, Lardini, Church’s, Kiton, Setchu, Maragno, Dolce & Gabbana, Bally, Cortigiani, Mordecai, Harmont & Blaine, Pal Zileri, Pronounce, Corneliani, Lessico Familiare, Paul Smith, Stone Island, EA7, Sagaboi.

SUNDAY, JANUARY 18 — Artuoi, Dunhill, Moarno, Simon Cracker, Eleventy, Stone Island, Qasimi, Victor Hart, Viapiave33, Prada, Latorre, Canali, Saul Nash, Slowear, MTL Studio, Brett Johnson, Merisi, Rowen Rose, Tod’s, Ferragamo, Etro, Montecore, Rold Skov, Camera Showroom Milano / Confartigianato Moda & ICE, Domenico Orefice.

MONDAY, JANUARY 19 — Artuoi, Stone Island, Bottega Bernard, David Catalán, Miguel Vieira, Giorgio Armani (double appointment), Oakley, Pecoranera, Cascinelli, PDF.

TUESDAY, JANUARY 20 — Artuoi, Kente Gentlemen, Carnet-Archive, Raimondi, Subwae, State of Chaos, Ajabeng, Absent Findings (digital).

TITO ALLEGRETTO

Classic and elegant dress code. The suit does not define who you are: it reveals you.