MIU MIU SS26

The Miu Miu Spring/Summer 2026 collection , presented at Paris Fashion Week , marks a new chapter for the brand—one that appears ideological rather than aesthetic. It almost seems like a political manifesto, a sociological experiment rather than a collection intended for sale.

Miuccia Prada, a refined mind always consistent with her thinking, brings to the runway a reflection on work, humanity, and everyday life. Leather or cotton aprons, workshop jackets, wide-leg pants, flat shoes, and earthy colors convey a simple, authentic, almost domestic world.
But while this language speaks to reality, it also risks straying too far from the dream, from the magnetism that makes fashion a unique economic and cultural engine.

Because fashion, in addition to telling a story, must sell. And selling doesn’t mean betraying oneself, but communicating desire. Miu Miu, until now, has always managed to maintain this balance: a youthful, intelligent, and ironic line, perfectly positioned in the market, capable of generating revenue even in the most challenging times. Today, however, it seems the brand has chosen the conceptual path, sacrificing the lightness, grace, and invitation to dream that made it unmistakable.

The looks seem closer to an urban anthropology essay than a ready-to-wear collection. The result? Interesting to study, but hard to imagine in a real wardrobe. Who buys all this? Who recognizes themselves in the greengrocer’s apron or the work uniform transformed into a symbol?

Miuccia Prada can afford it—the Prada-Miu Miu group is solid, cultured, and powerful—but an inevitable question remains: to what extent can fashion become theory, forgetting seduction? Because a dress may make you think, but if it doesn’t arouse desire, it ceases to be fashion.

GALLERY