THIS IS A SUCCESS STORY WORTH TELLING

In 2016, Sofia Amoruso was America’s richest self-made billionaire under the age of 40. At just 32, she boasted a net worth of $280 million and was the only one on the Forbes list not to come from the entertainment industry.

Her story begins ten years earlier, in San Francisco. She was working in a school, but the money wasn’t enough. So she decided to open a small shop on eBay. Nasty Gal Vintage was born , and in just a few years it became an original, rebellious women’s fashion brand with meteoric success: $100 million in three years. It sounds like the American dream.

But such rapid growth also brings fragility: Nasty Gal collapses and heads for bankruptcy. Just then, Boohoo makes an offer, acquiring the brand in 2017 for $40 million. That same year, Netflix launches the series Girlboss , inspired by her life. The series is canceled after one season, but Sofia capitalizes on the momentum to found Girlboss Media , a publishing project dedicated to female empowerment.

Even that wasn’t enough. In 2020, she left the helm of Girlboss and launched a new initiative: Business Class , a course platform for aspiring digital entrepreneurs. It quickly reached 3,500 subscribers and $5 million in sales.

Perhaps the real factor wasn’t his initial success, nor just his million-dollar sales. Rather, it was his persistence: the ability to transform setbacks into lessons, to view failures not as endings but as transitions. Each time, Amoruso was able to gain ground, learn from his mistakes, and reinvest energy and resources in new projects. A trajectory of intuition, risks, and constant relaunches, which speaks volumes: success lies not in avoiding setbacks, but in always knowing how to start again, clearer and stronger.