STELLA MCCARTNEY
In Paris, Stella McCartney chose to surprise once again. Her show didn’t follow a linear narrative, but rather unfolded like a web of languages and influences: sculpted shapes, theatrical volumes, A-line dresses reminiscent of the energy of the 1960s. Amid this variety, the hallmarks that made her recognizable resurfaced—eco-friendly materials, vibrant colors, flowing lines—but without an immediate unifying thread.
The runway featured sculptural silhouettes alongside short, lightweight pieces, oversized jackets, and capes that seemed to have been stolen from the theater. Bright hues alternated with neutral shades, creating a discontinuous, almost fragmented visual rhythm. Some looks were compelling in their coherence and impact, while others left the impression of an unfinished idea, a half-finished intuition.
McCartney’s distinctive trait remains evident: a way of thinking about clothing that doesn’t constrain, but rather embraces the body. Her soft cuts and innovative fabrics reduce environmental impact without sacrificing femininity and practicality. What was less clear, if anything, was the overall direction: more than a story with a beginning and an end, the collection was presented as an open laboratory, where each release was a chapter in itself.
The result was a divisive ensemble: captivating and powerful moments alternated with less impactful ones. But perhaps this very lack of definition holds the message: fashion, for Stella McCartney, remains a testing ground, a space where answers are never immediate and research is more valuable than certainty.
Without offering easy solutions, the designer reaffirmed her identity: ecological awareness, innovative materials, a vision in which aesthetics and ethics are inseparable. At Paris Fashion Week, McCartney reminded us that fashion is not just entertainment, but also a reflection on the present and the future.
Alessandro Sicuro
Brand Strategist | Photographer | Art Director | Project Manager
Alessandro Sicuro Comunication






