LORO PIANA CLASSICS THAT DIALOGUE WITH MODERN ART

THEIR PLANE

 

The real protagonist of the Loro Piana presentation for Spring/Summer 2026 was not only the collection, but the location chosen to showcase it: Palazzo Citterio , a recently reopened space in Milan and now a museum dedicated to 20th-century art.

A surprising context, housing a collection still little known to the general public, yet capable of bringing together giants such as Modigliani, Braque, Picasso, and Boccioni . And a self-portrait by Boccioni—brushes in hand, wrapped in a mohair coat and a cap reminiscent of a herdsman’s—seemed almost in dialogue with the models on the catwalk, all rigorously capped by hats or berets. Even an austere “Puritan” top hat peeked out over a woman’s coat in soft, shiny black cashmere.

Among the new pieces, a new silk tweed stood out , a fabric that blends aristocratic references from across the Channel with that Italian “old money” allure so beloved by the brand’s customers. Another invention, a linen with a dusty finish , capable of changing the way light glides across the fabric’s surface: it was seen on a salted caramel-colored shawl-lapel jacket, alongside a white double-breasted suit with an ’80s vibe, worthy of “Miami Vice.” An unexpected choice, but not by chance: a few steps away, the Armani retrospective is about to open.

Thus, between references to great modern painting and cinematic suggestions, Loro Piana once again stages its balance: the classic that never ceases to reinvent itself, in dialogue with art, history and style .

Alessandro Sicuro
Brand Strategist | Photographer | Art Director | Project Manager
Alessandro Sicuro Comunication


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