From Florence to Milan, Italy is once again at the heart of the global menswear conversation. In just eight days, from June 17 to 24, the country kicks off the Spring/Summer 2026 fashion season, with two distinct but complementary events: Pitti Uomo 108 and Milan Fashion Week Men’s.
PITTI UOMO 108 – FLORENCE: WHERE GLOBAL STYLE MEETS EXPERIMENTATION
From June 17 to 20, the historic Fortezza da Basso in Florence becomes a creative hub filled with innovation, tradition, and a cosmopolitan spirit. With 750 brands on show—43% of them international—Pitti Uomo once again confirms its role as a meeting ground for contemporary menswear.
One of the major highlights of this edition is the return of Tommy Hilfiger to Florence after an eight-year absence, presenting a new menswear project. The guest of honor is Homme Plissé Issey Miyake, bringing to the stage a poetic and functional design language rooted in Japanese refinement and movement.
Joining them are new-generation designers such as Italy’s Niccolò Pasqualetti, Japan’s Children of Discordance, and the Korean creative collective Post Archive Faction. Their presence injects the event with fresh energy and cross-cultural perspective.
This edition also marks the return of Becycle, the dedicated outdoor and cycling-focused section of the fair, where fashion and performance merge in innovative and sustainable ways.
MILAN FASHION WEEK MEN – A REFINED STAGE FOR RENEWAL
Following immediately after, Milan Fashion Week Men’s runs from June 20 to 24. The calendar may be smaller, but it brings with it a carefully curated selection of shows, presentations, and special events.
Only three of Italy’s fashion powerhouses will be on the runway this season: Prada, Giorgio Armani, and Dolce & Gabbana. Zegna will present in Dubai, while several other brands have opted to combine their menswear with womenswear in September.
This creates space for new narratives. British icon Paul Smith makes his Milan debut, stepping away from Paris for the first time in years. Legendary Italian label Fiorucci returns to the stage in full relaunch mode. And French designer Emma Rowen Rose enters menswear with her theatrical, made-in-Italy line.
Additional highlights include the return of Vivienne Westwood and the presence of Spanish talents Miguel Vieira and David Catalán, adding a diverse, international touch to the Milanese calendar.
FLORENCE AND MILAN: TWO SOULS, ONE FASHION LANGUAGE
Florence offers spontaneity, street energy, and cultural crossover. Milan answers with structure, legacy, and sharp tailoring. Together, they reflect the full spectrum of what menswear can be today: rooted in tradition, open to the world, and in constant evolution.
In these eight days, Italy doesn’t just host fashion—it shapes its direction.
Alessandro Sicuro
Brand Strategist | Photographer | Art Director | Project Manager
Alessandro Sicuro Comunication
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Alessandro Sicuro
Brand Strategist | Photographer | Art Director | Project Manager
Alessandro Sicuro Comunication
Sure-com America 