THE GUESTS
Italian version: alessandrosicurocomunication
Every season, Pitti Immagine Uomo renews its tradition of inviting important guests — designers, collectives, and brands that are not always “emerging,” but often mature, established voices in the international fashion scene.
This 108th edition, taking place from June 17 to 20, 2025, brings to Florence a dynamic array of participants, with over 730 brands — 43% of which are international — confirming the global relevance of this platform.
From the monumental Fortezza da Basso to the city-wide special events, Pitti Uomo continues to be a cultural and commercial magnet that blends style, creativity, and innovation.
HIGHLIGHTS & SPECIAL GUESTS
HOMME PLISSÉ ISSEY MIYAKE – Guest of Honor
The Japanese brand founded in 2013 is the official Guest of Honor. Known for its pleated aesthetic and universal approach to menswear, the label will present its Spring/Summer 2026 collection at the Villa Medicea La Petraia, alongside a creative process showcase.
Post Archive Faction (PAF) – Guest Designer
The South Korean brand, supported by KOCCA, brings its radical constructions and conceptual design to Florence with a dedicated event for international creatives and buyers.
Niccolò Pasqualetti – Guest Designer
A finalist of the LVMH Prize 2024, Pasqualetti represents a poetic and post-gender aesthetic rooted in Italian tailoring and natural inspiration. He will headline a special presentation during the fair.
Children of the Discordance – Special Event
The Japanese label by Hideaki Shikama will hold a runway event on June 17 at Stazione Leopolda, while also exhibiting at the “Futuro Maschile” section inside the Fortezza.
GLOBAL COLLABORATIONS AND GUEST NATIONS
CODE Korea – Guest Nation
Featuring top brands from Korea, curated by KOCCA, including Ajobyajo, Montsenu, and Jagoryu, in the Polveriera space.
Scandinavian Manifesto – In collaboration with CIFF
A hub for Nordic menswear with labels like NN07, Rue du Tokyo, NEUW. Includes community-building moments like a Scandi Breakfast and a launch aperitivo.
J∞QUALITY – Japan Excellence
A selection of top-quality Japanese manufacturing brands curated by JAFIC and Hirofumi Kurino.
CHINA WAVE – Contemporary Chinese Menswear
In partnership with CNGA and CHIC, this initiative introduces new-generation Chinese labels like Baoget, Canotwait, and Label U.
Promas – French Menswear, ICEX – Spanish Menswear
France and Spain reinforce their presence with official support from their respective fashion institutions, bridging European creativity and business.
CULTURAL SIGNIFICANCE & OUR ROLE AS INDEPENDENT VOICES
Fashion is more than product — it’s reflection, narrative, and cultural imprint. Events like Pitti Uomo hold a deeper meaning: they connect global players and inspire new perspectives.
Our editorial voice values this role. We observe and share, without filters or agendas. We highlight the designers, the atmospheres, and the messages that resonate. Whether socio-cultural gestures, poetic visions, or aesthetic breakthroughs, we document what feels meaningful — beyond marketing. Independent, attentive, and always curious.
Italian version: alessandrosicurocomunication
Alessandro Sicuro
Brand Strategist | Photographer | Art Director | Project Manager
Alessandro Sicuro Comunication
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