Pharrell Williams’ Louis Vuitton show, in collaboration with Japanese designer Nigo, transformed the Parisian evening into an event that brought together the best of urban style, luxury streetwear and hip hop. More than just a catwalk, this collection was a tribute to the shared creativity and long-standing friendship between two iconic figures of contemporary culture.
Pharrell and Nigo merged their creative universes, creating a visual narrative that took shape on skinny ties, baseball jackets and Damier bags. Their unique aesthetic was reflected in a circular scenography designed by Masamichi Katayama’s studio Wonderwall, inspired by the petal of the Vuitton monogram, which transformed the space into a true theater of luxury and innovation.
The collection reinterpreted traditional workwear with a touch of extreme luxury: work jackets embellished with pearls, patchwork sweatshirts in inlaid monogram and calfskin jackets redefined the boundaries between functionality and craftsmanship. The symbolic presence of six couriers carrying the iconic Vuitton trunks further emphasized the link between tradition and modernity.
Past and present also met through references such as Stephen Sprouse’s 2001 graffiti monogram, reinterpreted on biker jackets and bags. Among the more daring accessories, pink lobster-shaped leather cases and miniature teddy bears with baseball bats, elements that added a touch of pop culture and irony.
Enriching the experience, a live soundtrack performed by a 30-piece orchestra, which accompanied every moment with songs such as One Winged Angel by Nobuo Uematsu and an exclusive performance by Don Toliver and j-hope.
The evening’s front row featured special guests such as Bernard Arnault, Adrien Brody, Idris Elba and Bradley Cooper, with the spectacular addition of basketball giant Victor Wembanyama, who brought further media attention to the event.
Pharrell Williams, despite not having a traditional background in design, has shown that he knows how to combine fashion, music and performance in a single immersive experience. Louis Vuitton, with this collection, redefines once again the concept of luxury, mixing the heritage of the brand with the energy of urban culture and hip hop. A show that confirms the innovative and visionary power of one of the most iconic brands in the world.
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Sure-com America 