For Pitti Immagine Uomo 107, I decided to dedicate a new feature in my communication to creatives—those artists who bring this event and the Italian fashion scene to life, the true drivers of the great locomotive of Italian style. Today, I had the pleasure of meeting Tito Allegretto, a name that embodies the excellence of Neapolitan sartorial taste and craftsmanship, a perfect blend of tradition and innovation.
As clearly evident from this edition of Pitti, classic style, bespoke tailoring, fabric research, and attention to detail never go out of fashion. These values continue to reward those who pursue them with dedication, keeping alive the art of “designed and handmade.” Among the protagonists of this tradition stands Tito Allegretto, a genuine interpreter of elegance and Neapolitan style.
Tito Allegretto began his career at the age of 20 at Rubinacci, under the guidance of Mariano Rubinacci, whom he regards as his mentor. This experience introduced him to the heart of Neapolitan sartorial tradition, where he learned the secrets of a craft handed down through generations and honed his ability to create high-quality artisanal garments. He later served as Visual Merchandising Director for prestigious brands such as ISAIA and Cesare Attolini, refining a style that merges classical elegance with a modern language. His experience also led him to collaborate with Ralph Lauren Europe, where he won the Best Display contest twice, an experience that further shaped his approach, influenced by the creative laboratory of one of the most iconic American designers. When asked which fashion he admires today, he confidently replied: “The fashion of Armani and Ralph Lauren.”
For Tito, a tailored garment is much more than a mere piece of clothing: to him, it is a “second skin” to be worn with natural ease and harmony. It’s not hard to imagine him on a beach at sunset, wearing a lightweight suit paired with Caprese-style leather sandals—a perfect representation of his philosophy of comfort and elegance. “Uncomfortable clothes are not clothes; they are torture,” he states, emphasizing how his stylistic approach focuses on blending traditional Neapolitan craftsmanship, modern aesthetics, and an impeccable look.
During our conversation, Tito shared his vision of style as a perfect synthesis of tradition and creativity. Every detail of his garments, from the finest fabrics sourced in England, Scotland, Ireland, and northern Italy to unique accessories such as mother-of-pearl and metal buttons engraved with heraldic crests, tells a story of passion and care. His ability to oversee the entire production chain is a distinctive element: from shirts to trousers, ties, pocket squares, and complete suits, Tito meticulously coordinates every stage, ensuring excellence in every creation.
On an international level, Tito Allegretto has established a special relationship with the Japanese market, partly thanks to his encounter with Nobu Fujihara, which marked the beginning of collaborations with luxury temples like Beams & Isetan. His ability to reinterpret sartorial tradition with elegance and innovation makes him a symbol of Italian style. As a style concept, he embodies a unique synthesis of craftsmanship and contemporaneity, resonating with a global audience.
At the end of the interview, discussing future projects, Tito Allegretto hinted at ongoing collaborations and consultations, emphasizing how his commitment remains deeply rooted in the quality of his creations. He also alluded to new initiatives, still in the early stages of development, that promise to combine craftsmanship and innovation, without revealing too many details. As we parted, it felt natural to leave the door open to possible future collaborations, yet to be imagined and defined.
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