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The collection unveiled on September 20, 2024 follows a path already traced, without major deviations from the recent past, but with an increasingly defined method. The obsessive attention to detail, the barely hinted and tiptoe glamour, and the accessories destined to become iconic continue to dominate the scene. However, it seems clear that Gucci is going through a revival phase: a respectful return to its glorious past, albeit without the strong narrative that characterized the collections of the previous era.
De Sarno’s inspiration comes from creative freedom, not from explicit references but from fleeting memories and sensations, like emotions experienced and then brought to light. The collection reflects this approach: a set of influences that reveal themselves as brief flashes on the garments.
The creative director defines the collection with an eloquent oxymoron: “Casual Grandeur”. An apparent contradiction, since majesty is also found in simplicity, in clothes that are worn with ease and ease (while remaining exclusive).
“A moment to be lived intensely, like the sun setting into the sea at the end of August,” De Sarno writes, explaining that the collection aims to capture those unique moments, paying homage to them through fashion. A work that draws on fleeting memories and visual inspirations, materialized in the halls of the Triennale di Milano.
The collection’s influences include Jackie Kennedy’s calculated elegance and Lee Radziwill’s sophistication, as well as a touch of East Hampton illuminated by the Mediterranean sun. A tribute to the Sixties, but with a modern aesthetic cleanliness. De Sarno also references Carla Accardi and her art, underlining the link between visual suggestions and her creativity.
The collection, composed of red leather biker suits “Ancora”, embroidered dresses, fringes and couture coats, tells the story of an artistic and professional journey that has reached a new maturity. “I always start from the ordinary to arrive at the extraordinary,” says De Sarno, highlighting how his work represents a balance between sobriety and fantasy.
The collection shows how Gucci, under De Sarno’s guidance, has found a corporate balance after the turbulent years. And perhaps it is precisely in this context of stability that the creative director can give his best, working with composure and that “irreverence” that continues to characterize him.
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Sure-com America 