Milan Fashion Week, one of the most anticipated events on the international scene, returns with a new edition dedicated to women’s fashion , from 17 to 23 September.
With over 170 events including fashion shows, presentations and related events, the city is preparing to welcome the best of global fashion, with numerous established brands and new emerging talents ready to showcase their creations. With 57 physical and 8 digital fashion shows, Milan confirms its position as one of the main fashion capitals, strengthening its leading role in creativity and innovation in the sector.
According to the analysis of the Confcommercio Milano Research Office, the tourism generated by the fashion week is estimated at 213 million euros, a figure that rises to 396 million if the economic impact of the February fashion week is also considered. The event therefore represents a driving force not only for the fashion sector, but for the entire local economy, with an increase in tourist influx of 6.7% compared to 2023. In fact, it is expected that almost 796 thousand visitors will invade the city during the week, with an average per capita expenditure estimated at 1,638 euros.
The event was officially presented at Palazzo Marino , in the prestigious Sala Alessi, underlining the importance of Milan in the international fashion context. The participants include the big names of Italian and international fashion, but there is no shortage of new brands and young designers, who are given a leading role, especially within the Fashion Hub of Palazzo Giureconsulti. Here, the focus will be on key themes such as sustainability, craftsmanship, innovation and inclusion, which represent not only current trends, but real pillars for the future of fashion.
During the week, important anniversaries will be celebrated that testify to the solidity and historicity of some brands. Iceberg will celebrate its 50th anniversary with a Co-Ed fashion show, while Laura Biagiotti will celebrate the half century since her first fashion show. The Redemption brand, known for its commitment to sustainable fashion, will also celebrate its first 10 years of activity. Another important moment will be represented by the exhibition dedicated to Vogue Italia, which celebrates the 60th anniversary of the magazine with an exhibition entitled Sixty Years of Vogue Italia – Sessant’anni di Futuro , set up from 19 to 21 September at Palazzo Citterio.
The event is not limited to the catwalks: Milan Fashion Week is an opportunity to explore the deep connection between fashion, art and culture. The program includes the 24th edition of the ‘CHI È CHI AWARDS’, which will take place at Palazzo Marino and will be dedicated to the theme “Le grand tour: fashion beyond borders”. In addition, the Milano Moda Graduate returns , an unmissable event that gives visibility to students from the main Italian fashion schools, and the Black Carpet Award , organized by the Afro Fashion Association, which will reward the “Leaders of Change” committed to promoting diversity and inclusion in various sectors, from fashion to design, to culinary art and technology.
Fashion Week will end with the third edition of the CNMI Sustainable Fashion Awards , an event organized in collaboration with the United Nations Ethical Fashion Initiative ITC, which will be held at the Teatro alla Scala. This award, which has now become an institution, celebrates the excellence of fashion that stands out for innovation and commitment to sustainability, an increasingly central theme in the sector. The awards ceremony will involve numerous protagonists of the fashion system, including the Ellen MacArthur Foundation, and will represent a moment of reflection on the future of fashion and its social and environmental impact.
As the mayor of Milan, Giuseppe Sala, pointed out, Milan Fashion Week is an event that strengthens the bond between the city and the world of fashion every year, especially through support for young talents and virtuous businesses. Milan, with its history and dynamism, represents the ideal place to welcome these excellences and to continue to grow as the world capital of fashion.
No less important is the economic impact of the fashion week, which with its growing numbers confirms the attractive force of Milan and its ability to be not only an international showcase, but also a driving force for the local and national economy. With an overall turnover of the Italian fashion sector of 108 billion euros and exports of 81.6 billion, Made in Italy continues to be a global point of reference, helping to consolidate the image of Italian excellence abroad.
In conclusion, Milan Fashion Week proves once again not only a celebration of the best of global fashion, but also an opportunity to explore new trends, support young talents and strengthen the economy through innovation and sustainability. An unmissable event, which represents the beating heart of fashion and an engine for the global economy.
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Sure-com America 